 My name's Naomi Osaka and I'm a tennis player. What made me decide that I wanted to branch out and start businesses, I wanted to try new things. This opportunity came about and I just really wanted to see where this path would take me. Me being a tennis player definitely helped with starting to be an entrepreneur. It's similar in the ways that you surround yourself with a team that's very very knowledgeable on the things that you hire them to do so it's definitely helped me out a lot. Kinlo came about because people of color we don't really wear sunscreen as much because we feel our melanin protects us and I think the biggest thing is just like educating people on the harm that the sun can cause for us as well. My moment where I realized I had to wear sunscreen was probably the moment I went to Australia for the first time. I've honestly never felt the urge to put on sunscreen until that moment and ironically enough I was using the sunscreen that left this like white pasty feel all over me which Kinlo doesn't do that. You want to do everything right and learn from the best so that's why I partnered with GoDaddy because you know they're a leader in e-commerce and you know website building and Dr. Bee she's just incredible and of course the A-frame. Hi! Welcome, welcome! Today we're going to start with going over some product overviews and then from product we'll go into branding so we'll get into more of the more like sexy fancy things what things look like what the website looks like all of that so cool. Our main mission at A-frame is to really bring products to the market for one for underrepresented communities you know not just people of color but just anybody who's marginalized in the world and also to fill a hole that you know those products just don't exist right now and with Kinlo we want to represent the people that we're producing products for and I think that's something that's super special. This is the full line. The first item is our Golden Rays sunscreen. It's going to be our hero product, the central focal point of the website as well so everything is going to be on the homepage centered around this product. GoDaddy has really been an extension of our team. We were able to come to them with our vision for our digital experience and they were able to help us lay out exactly what it is that we need to do to accomplish launching this brand in the way that we wanted to do it and it's been truly a pleasure having the opportunity to really partner with them on this. Working with Naomi is really exciting because personally I definitely look up to her as a multicultural icon and for myself I also consider myself a third culture kid I identify as many different cultures and to see someone like Naomi who is so successful and then bringing a skincare line for those people for people of color and people like myself that makes me very happy. I try to be as genuine as possible and I try to align myself with you know things that I actually use people that I actually like so I feel like really lucky to have the roots that I have I think I'm able to relate to so many different people and for me that's a really big strength of mine. I started feeling there was a very big need for sunscreen for melanated skin for me I felt like there wasn't really anything on the market for that and throughout this process of creating Kinlo I've heard so many statistics and most of them are quite scary actually how people of color should be wearing sunscreen and they're actually more susceptible to skin cancer and things like that definitely it was also an education and learning experience for me as well. I think it's hard to find sunscreens on the market that are good for darker skin tones and this one really was formulated especially for that not only to look good but also with nourishing ingredients for the skin not trying to just make a sunscreen that's universal or works for everybody but really targeting that certain type of skin so that's really great and then second of all is also that Kinlo thinks about everything from inside the bottle to inside the bottle so clean ingredients sustainable packaging that's recyclable and good for the environment and even outer cartons that are good for the environment that means it's the whole package and not just a cool formula that's generating waste on the packaging side. I've always wanted to create something I think that's the most amazing thing just to see something from the start to the finish and just to put your heart and soul into it and I guess see your baby come to life. This is kind of crazy. I'm really excited. I really love this website. I feel like it's beautifully done and I can't wait for people to not only come on here just for the sunscreen but hopefully to learn a lot about themselves and about their skin and take that away as well. Kinlo is something that I'm really really excited about and I realize how much time and effort was put into it by a lot of different people so I would say that's more of like the fun exciting part. As a tennis player you sort of have your successes defined on wins or losses but as I grew older I kind of started thinking I guess for me success is like how I was able to change someone's life or impact someone's life and fortunately for the better just somehow leaving your mark in the world for me that's what success is.