 Big shit, big shit, big shit, it's a unique hustle nigga, big shit, big shit, big shit, name another podcast like this Check it, check it, check it, it's a unique hustle, it's your boy E-CEO and I'm here with the lovely, amazing official Miss Jamaica, wait That's what my girl Exo did it man, what's going on? Man, hey man, yeah, we back in this thing man, how they say it back in there like swimwear or something like that man, it's going down man Boss Talk 101 is a thing, make sure you guys like and subscribe to the channel Yeah, we pulling up and we in here and we looking around and we trying to figure out what's going down I'll let your boy it's a unique hustle man, I got my boy Big Luchy in the building today Going on man Man, do people ever be like man, Mr. Luchy, where you get this name? Like do people ever ask you about that? Yeah, that's kind of funny for it because my real nickname is Mr. Are you serious? Yeah, my birth nickname is Mr. That's crazy man You must have looked like an old man when he was a baby My mama said I was bossy, so my whole family said I was real bossy, so that name is Mr. Yeah Like basically an old friend of my brothers, she basically, you know, when she heard the name Mr. she tripped out So she used to call me Mr. Luchy and I used to hate that and I used to tell her like stop calling me that I was still a kid then, but man, she still calling me that so much Everybody in my town picked up on it and basically they just dropped the mist after a while I was like, yeah, he on his money anyway, so just call him Luchy So that's how I got that name, I just ran with it from like probably middle school, sixth, seventh grade Wow, sixth, seventh grade, so growing up, you from East Texas I'm from East Texas Shout out to these Texas man, we in the building, I already told y'all how I do man So y'all already know what it is, I get louder man No, that boy from East Texas man, what part? You down in Tyler? Longview Longview Actually my store is in Tyler, but I'm from Longview, Texas You from 300? No Where you from, man? I'm from Johnson Street Johnson Street Originally from the south side of Longview, I grew up in Village South You know, I got family all over Longview, but as far as like, as far as I can remember You know, growing up, I was in Village South You know, I had cousins and a lot of friends On Johnson Street, growing up, you know So as I was over there with my family and all of that, that's just where I grew up And actually started, you know, doing everything as a child Wow, yeah So, when you are... What's up? So, your mom and dad was in the household when you were growing up? Yes, both of my parents Bless It's crazy, because as far as like, when I was growing up, it was totally different for me I was very spoiled I watched my pops work like two jobs since I was a kid And my mama, you know, in and out the beauty shop, so both they certified hustlers, you know And they gave you everything? Everything, even though we was in the hood for the longest You know, I felt like, you know, it didn't feel like I was in the hood I know nothing about the struggle Like, as what I was surrounded in, it didn't feel like that You know, I got friends and everything would come eat at my house Because they knew food would be there and everything But I never, you know, witnessed no missing meals, no clothes and stuff like that Right in the hood, my folks provided everything I needed Have your parents ever told you about their journey when they were kids growing up? Because sometimes when parents give their kids their all like that Usually because they didn't have it when they were growing up So they made sure over-accompensate their children to make sure that they don't have to go to what they did Basically, I found out a lot about my parents as I got older You know, and it was from other people, you know Because people always tell me like the OGs and everything else You know, you mentioned my dad name and they tell me, man, you come from a family, a gold You know, you got a great stock of family like they Great people, you know You know, sometimes they never realized I was kind of bad as I was a child So sometimes they never even realized, like, where did you get this from, you know But um... Where did you get it from? I have no idea. A lot of people say I got it from my pops Explain to us what bad is I was very bad, just, you know, normal child things Getting into stuff with your friends You know, running wild, running into it with the laws, everything You know, so by the time I graduated, you know, changed my whole life Older siblings? Yes, ma'am, I have an older brother And was he like that? He was more of the hustler type So that's why I got my drive for money Okay, so he was on the street? Yes, that's why I got my drive for that Well, it's very easy to get caught up in the streets in the country Because it's so... it ain't a lot going on It's not a lot So basically you end up, you know, the only time you're going out is coming to Dallas or going to Shreveport So, you know, and then you see in the news Shreveport news is crazy It's crazy And then you hear about the stuff going on in Dallas So, you know, and then, hey, long view ain't no chump either when you come down to it So, when you look at all the stuff that you know, you're facing in a city And the way that it's boring, it causes you a lot of time You know, an idle mind is the devil's workshop But how do you keep your children... But being a father now, just like you said And how do you keep your children from getting into mischief like that? I know you said your mom, she was in and out of a beauty shop Your dad was working two jobs, so they were always busy They didn't have as much time for you That's why I got my free time When Pops was at work, that's when I got my free time You know, getting off at two o'clock in the morning You know, that's kind of horrible Mama trying to catch up on sleep, you know And we're just kids, you know So, you felt like if... So, looking back now, you felt like if they had more time You wouldn't have been on the street like you were I can't say that because they did a great job with me You know, I was raised right But you know, when you get a certain age You build your own characteristics and everything Yes, you go your journey no matter what you was taught Because you were at that stage where your mind really not developed You just hard hit it and you feel like you know everything As the older people will say You start smelling yourself around, you know, your teenage years So, you know, my parents ain't played at it all You know, so I knew exactly... What you was doing? Yeah, I knew exactly what I was doing But being a parent now What would you say to your son You see him doing the same things that you... You see what I mean? It's stressful So that's the reason why I'm asking all these questions You have parents who are watching this and I'm a parent myself And you try to be like, okay Because I hear so many people come on this platform and say Whether it's because I had a single parent Being a mom, usually, who it is And my mom really can't be a man to me to put me in my place So I do what I want to do Or I had both parents in the house But the streets got a best of me So it's like, how do we change the narrative Because this is a never-ending cycle that keep on happening So as a parent who's struggling with their child right now And watching this, how can I stop this from happening How can I stop my child from being a product of society Being, you know, going to prison Or doing different things that he shouldn't be doing Sometimes I feel like we can help it But at the same time, I still remember Where my mom was when I was a kid No matter how hard sometimes parents try Like, you gotta let them bump their heads sometimes Because that's how I learned I had to bump my head The first time I had been in high school I got in serious trouble What is serious trouble? It's serious trouble Okay, go ahead I called my parents and I'm like, hey Y'all gotta come get me I'm still in school at this time My daddy like, hell nah, I ain't coming to get you And that's just that But me being mama's baby Why is it always a mama's? Mama gonna do whatever they gotta do to protect their babies And daddy was the same way But fathers protecting a different form A father is more on their level to You fuck up, you finna learn on your own And that's just what there was I'm a mama, but at the same time I'm that person too You put yourself in that situation So guess what, you gonna have to live with the consequences You have some tough mothers like that I feel like my mother was more on the level of She had that support Not saying that you didn't But my mother was more on that level Where she had that support from a man So it was like, she felt like I'll be the one baby, y'all Because I see y'all father Jump down, he hard on y'all When pops come around There is no back talk Mama might have to ask you to do something Three or four times before you get it done But when daddy say something You better get up and do it right then There is no yelling, no nothing If I say do something, that means do it So I feel like that was a part of A part of that level Where daddy had the authority And mama, she babyed us I felt like we could get over on mama a little bit He said, boy, Big Luci, he talking that talk He say, yeah, he talking about family And that's most family Yeah, most families So I'm not gonna ask you about the entrepreneurship Because I know that you was raised in it now You already didn't show me that through your parents I'm not gonna ask you in a way to say Where did you get it from But I am gonna say, you know When was the first time that you flipped it From being something that you could do Instead of something that you were sneaking and doing I'm gonna have to say right out of high school Okay, what happened with that? You know, it was just to the point to where Me and my father, I used to be afraid to I used to be afraid to talk to my pops a lot Because it was like, okay, anything I do My pops, I already know what direction I was going in So it's like, I was kind of afraid to Open up to them about certain stuff But as I got older, you get to that senior level And it's like, I gotta get out the house in a few Yeah And my parents wouldn't plan on kicking me out the house But I've always had that drive of independence So I'm going crazy thinking about What am I finna do in life And I was thinking of every way to get out of this house By the time I'm 18, to prove that I'm grown And you know, I could take care of a family of my own You know, that's what I did, but you know My pops just told me, man, you gotta settle down You gotta go get you a job and do this thing right How old were you when you left the house? I was 17 And how old were you at? Actually, I was 18 I just graduated And how old were you when you had your child? I was 18 That's what I thought That's 2014 That's really what made me just straighten all the way up And just go get a job and stay away from everything I was actually afraid when I first got my child I was excited, but it was this crazy attachment That I'm sure any real father could understand When you get your first child And you were there when the baby was being born? Yes, ma'am And I've actually been taking care of another child Since before he was a year old So I had experience But it's like when you have your first one of your own That was a different feeling And my oldest, I forget he's my stepchild at times You still with them all? Yes, yes We have four kids now Four kids now? Family of four Man, that's gotta be exciting Yes, sir, it's real exciting We just got, like I said I was still changing at that time, too So we just got engaged So she held you down through the whole thing? She did And she's a big part of my change Because she was with me from the time that I was still not doing anything And she just having a strong woman on your side And dealing with you at your lowest I think that's the best gift I've had Just having her right there to support me And bring me up when nobody else do Wow, that's dope, man And be able to say this Because it helps when you have somebody To hold you down when everything Or in your world keeps spinning round and round Seriously You know what I'm saying? It very much helps to be People don't know it It structures you in a way To where you want to provide For your family and your kids And there's nothing wrong with that, man It's just being a man Being a man And how old are you now? I'm 27 now 27 Okay, I love the fact the way how you speak Even as a young man Knowing the value of your foundation Yes, ma'am Because a lot of people Because you can only go up from here And a lot of people take it for granted Especially with the rise And all the attention And all the everything That's going to start coming your way Never forget that, you know This is what matters Yes, and you know, like Even now, you know Like I've always been popular You know, but um I've always been a great guy, too Yeah So people just know my heart in general So it's like Even now, you know I get the love or whatever It's cool, but I'm pretty used to You know, being that guy That's always front line Or just in the center of attention Yeah, so You get into entrepreneurship You get your first job When do you become one That's going to go independent And start your own business Man, that's the crazy part Because out of high school You know, if your head is on straight And you're planning on getting a job Your dream is just to be the manager Or something of that nature You know, you're just trying to get off Just trying to get off your ass And get something, you know So, um My first, my very first job Was Texas Row House It was, you know, it was in school And it was just like You wore that little thing on your neck Yeah, man, at that time It's just like, you know I'm still acting bad or whatever But when I finally got out of school I think my first real job Just happened to have been I got a job at Trinity You know, it was like an attempt job Okay I felt so much like, you know Bringing home $300 a week But it was like, it was something that was Man-like, you know It was like, I got a hard head on So, you know, it was that feeling But as time went by I got a job at Walmart A little bit more paid You know, I'm just sticking to it Just trying to find my groove And something You know, at that time I'm thinking from 2014 All the way to 2017 The only thing that was on my mind was I got to get my CDL Okay They made good money, you know Excuse me, that was a part of You know, where I started thinking to myself Like, I'm gonna own trucks one day I'm gonna own trucks That was the only thing that was on my mind And I worked in the job for like three years I'm talking about 5.30 in the morning And 7 in the evening I lost my touch with that job as well CDL? No, no, no Just regular job I lost my touch in those years Because it was like You got burnt out? I got burnt out And it was like, man, you know this I'm pretty much stuck here I can't save no money I'm paying bills I got two kids now You know, and it's like I still got a woman to provide for She's working But it's like, I couldn't save for anything And it was like I look back now And I'm glad I went through that Because you have to take steps in everything You know That was the way I got in the oil field Through that job that I was working I had experience Through, you know, doing that type of work So when I got my oil field job It's just like everything took out for me You know, I stayed in that oil field For about four years It was booming, too I said, we should have knew you I would have got you to buy some clothes We had a lot of people from the oil field They were coming through here, boy They were coming through, man Man, you know, a lot of people talk about that They tell you, like, oh, if you are If you're not hustling Or doing sports or rapping That's the only dream jobs in the hood Man, if you're in Texas The oil field is a dream job You look like a dope-boy walking around here And you're in the oil field No cap, man But the oil field can mess up a lot of marriages, too Oh, my God, oil field It was dangerous, you know, I got plenty of calls I get plenty of calls after work I might say, hey, I'm going to go to Bubbles or something And baby trying to check up What you got going, you know I know you work too much to be trying to Step out and get a drink or anything But, you know, it's all what you make of it It's all what you make of it Because it takes up a lot of time Because when you're in the oil field You work a lot of hours away from home For a lot of days You out there, what, how many days? I had a schedule of 14 and 7 So I would work two weeks And off one And the hardest part about the job If you ask me If you have a family, that's the hardest part Just being away Working was never a problem I've been working since I was in high school So I've never had a problem with working With long gals, having a job Or anything like that But being away from your family And then you say you off seven days Going two of those days, you know You're on that road, so you're getting five days max To be with your loved ones You know, and, man I did the math, you're only at home Like three months out of a year That's crazy So, let's talk about these Let's talk about the gear, let's talk about the shoes So how did you end up like getting over into retail? And why that business? Resale Okay, so All fields went slow I'ma touch bases on the clothing first Was that the first thing you started? Yes, ma'am Now, it wasn't the first That wasn't just something I had a passion for Okay When I was in the oil field, this is like A couple months before COVID started And it's crazy because it's like It was a sign from God almost, I look back at it Because I'm just an oil field Board, I've reached that level to where I don't even work that much And I just monitor I make sure everybody else Everything goes smooth pretty much And, man I just used to be in the tractor And I'm looking things up Just trying to find another lane To make money outside of the oil field Because Something just touched me and told me Like, okay, you used to be mad Because you couldn't save Now you're in a position to where you're making this money And it's just sitting, you need to invest in something So I just had to Touch lanes, touch a different lane You know After doing so much research, man The only thing that I've ever cared for Is just dressing up, you know I was a kid, making money as a kid That's all I wanted to do Was go get clothes and get fly That's what I'm known for, you know Dressing up, so That's basically the lane I touch And I just thought about it and I'm like What if I start a clothing line That I can put, you know I can bring in life And basically I went through with it Man, I still remember how I announced it Everybody, it wasn't a big deal When I announced it, everybody was like Cool, we finna come over to clothing brand But when I When I dropped my first design I was still in the oil field I dropped that design And I got a call, I dropped it while I was on my off days So I dropped the shirts off To get done or whatever and I'm thinking Okay, I'm gonna go back to work for two weeks By the time I get back, man They gonna be done and we're gonna be ready to go How many designs did you come out with the first time? Just one, I dropped one design But I wanted to be so different Than everybody else So I wasn't into Coming up with a logo And just dropping in different colors and doing that I basically made it to where If I drop a design That's gonna be the design It's gonna be limited, you need to get it now And once it's gone, you're not gonna get it So I built that buzz You know, with my clothes With the first design I don't think everybody realized How detailed I was gonna go So when they got their clothes You know, it's tags You know, the presentation Was everything to me And it's a shirt? Or you had like a whole fit? No, it was just a shirt I was just dropping shirts at first What was the name of it? It was a structure That's the name of my clothing brand But my first design It was like a venomous snake And it was like the slash Basically like no snakes allowed It was Pretty much like Meanings to everything that I dropped The way I got that name Black structure is because You never know what I'm gonna put out It's not built off one thing I have plenty of designs That's what I go with The first design Is totally different from the next design It don't even look like the same clothing brand So you look up the definition Of structure, it's many things Built as one And black We black, that's just us That was my way of putting that together But Like I said That was a sign for me because When I put my first design out I work and I get a call saying We just got shut down It's cold, it's getting bad You laid off and I'm like I just started this My whole plan was to keep working And invest in my clothes As I go along But I had to jump the plan Be real quick, whatever I got saved I need to go hard with this And make it a job because at first it was just a hobby Just to keep some money flowing in But I survived For a whole year and a half I was just closed How much did you end up first investing into the clothes? In the clothes I ended up investing I went cheap The first round I can't say cheap but I think I was at Maybe $4,000 I was at like $4,000 And that was mainly Just going through samples of shirts Trying to figure out what What garments I wanted to go with and things of that nature Trying to find someone The clothing, right? I didn't want any of the heat press I wanted to go full-fledged Done right Tags on the inside Screen print or direct to garment Something that's going to last That you can wash clothes that wasn't going to shrink I wanted it packaged Everything I had stickers with my logo I just went The whole nine first go round To show people that I was serious And was it direct to consumer Or did you have a place where they were coming To buy it or was it Direct to consumer I'm shipping out Man I went through so much My fiance Took so many pictures of me In that stage and I look back I'm so glad she did that She got pictures of me in the living room With hundreds of packages being Shipped out And things of that nature Are you still currently carrying that brand? I'm still currently carrying that brand So when you Okay now How many shirts did you order On your first time around? So that's something crazy as well I had this thought in my head Was just telling me you're not going to sell that much So basically I told everybody Hey man I'm dropping this Shirt is unlimited I never told anybody my limit Was 30 shirts And I was getting so many orders And I was making people go ahead and pay me Right then that way I wouldn't waste anything And it's like I was getting so many cash apps It was like oh my god By the time I looked up and started counting I was at 45 and I'm like okay I ain't no way in hell I'm going to be able to just do 30 shirts Because they actually dealing with this shirt I got a hundred shirts right now As much as I can go You know By the time I ended I was at about 76 shirts And Basically what I did I got all those made And all of those were spoken for I didn't have any leftover so I basically Just cut it off and was like hey I'm sold out You know I could have kept going an extra 25 But I was like you got to stick with your plan You already done overdid it You were supposed to do 30 shirts and now you got 70 some shirts So it was like slow down So I had to stick to that and just boom You know but even after I sold That shirt people were still reaching out Like hey man can I get it And once I think that's what drove it So crazy because once I had to tell People like nah they gone You know people like oh shit It ain't that accessible you know like I got to get this So over the period of time Of that happening I was getting to the point To where I'm checking my cash app And I'm getting cash apps from people Like oh this for the next design I don't care what it is And I built that foundation And you know over the period of time I earned some serious money With clothes alone And I just converted it Into the shoes and got me a store And it's been up ever since And I had you know it was a bumpy road At first but you know everything Worked that perfect When you were doing the shirts And you went over into the shoes Why not do brand new shoes And sell them off shoes So I've always Wanted to do a shoe of my own You know you know I'm not sure if y'all familiar there's a guy Right now he's blowing up Erichaw Coolkaw Erichaw coolkaw It's kinda like where is he out of He's from New Jersey So he has a silhouette Of the Jordan one You know and he's big in the Game right now you know He's always wanted to do something like that Is he a brother Is he a black guy? Yeah he's black Light skinned He was on the breakfast club One time I believe I'm not sure if he has done a breakfast club How long he been around a while He been around for about a year and a half now I know he was This guy just blew up not too long ago Erichaw Matter of fact it's K-O-O-L K-I-Y K-I-Y that's different But you know I wanted to do something like that C-O-O-L No K-O-O-L What else? K-I-Y Pretty popular guy You know but You said you wanted to do something like that I wanted to do something like that but you have to really You know you gotta really do some background And you gotta go through a lot to get to that level So basically I've always Been a sneaker So that was my father's way of keeping me out of a lot of trouble When I was in school If I keep my grades up which I've always I graduated like top 25 in my class So the grades have never been a problem It was always you know Me getting into stuff outside of school But Pops would always buy me Any shoe that I wanted as long as I stayed out of trouble So I've always had Lots of shoes I've been a sneaker For the longest Basically you know they created A new market For the shoes And you know that was just a way That was just a lane that I jumped in Because I'm like okay I'm already a sneaker head I know a lot about this You know this would keep I guess The eyes and attention around me You know I went with that plan And it's also my best friend As my partner So when I got the store That's when me and my best friend linked up He's Mexican But Okay cause when I'm thinking about Resale I'm like okay this is a cool way To even get cause you said you've been a sneaker head forever You have shoes that's well kept That you didn't have You couldn't do none with it so I got shoes from high school And I'm sure they're well kept So that would be a good way of putting some of those In the shopping reselling whatever But where do you get How do you get people to bring in shoes Or where you go buy shoes from people How does that work When I first got in I was lost myself although I'm a sneaker head I was lost because it's like okay And how long you been doing it now Reselling I've been reselling For a year now It's a big thing now Uptown everywhere I've always been in the buy sale trade Over the years but Never to where I could have my own spot And just say hey I got the shoes Y'all come to me So with that when I first started out The money that I had saved It was wasted You know buying fixtures Just stuff that I didn't need Me and my partner came together We put some money together We got the building I know we spent every bit of six seven thousand On fixtures and we threw them away In months like two or three months Why didn't you sell them back We sold a couple of them The holes that were shutting down Just stuff that we didn't need And we got rid of it It was a growing phase We got it back over the period of time Which is why I try not to even Like it was a regret It was just stepping stone for us Man I started out with Most of my personal shoes That's what I would think I had nothing but eight and a half In the store for like two weeks You know you got people coming by I left them I was at twelve So that was the hardest part But just kept on going with it And I had a lot of clothes to choose from as well So people would come by If they couldn't get any shoes there I'm going to show my support I'm going to buy a shirt or something like that Over the period of time Support turned into This is a full store now I got a picture of When we first opened You looking at it and it's like You know three four months down the line I got a wall with over 150 shoes on it And everybody like God He really turned this You know he really turned nothing into something Where did you get all those shoes from And how did you source Oh you have a shoe convention for Resale shoes? Shoe conventions you got There's local resellers all around So the local resellers That's who we try to target And these are not brand new shoes Oh yes they're brand new shoes Oh okay so why do Why is it called reseller Because that's the concept No but you got to think about it When a shoe comes out that shoe's only out For such a little amount of time And then after that they can't get it no more We got shoes in here right now That's standing up on stock Stock X and all those different places I know those shoes I gave a dude some shoes that were used out here And he said they were $400 I had gotten them from When we bought those shoes And that guy that had the truck And he brought it over and when I gave it to I think I charged him about 80 bucks for it He said man them shoes were $400 I understand but then when I think about Resale I'm thinking about more like almost Like a thrift type of thing where they're You know used and you're selling them back Yeah but um Okay so basically like shoes have gotten Harder over the years These are two popular brands Of course and retro ones These are Yeezys Yeah so The Yeezys is hard to get Very hard You can't charge them about $1,000 You know what's crazy man They went down a little bit then What's crazy is this shoe was released I believe like 2017 I think or no it was probably before then This shoe was worth like $1,000 So when they release the old pair Will still be up but the new pair They'll you know they'll come down in price Yeah but if it's a highly Anticipated shoe that shoe is still Gonna have you know a little Bit of profit on it So you know this shoe right here You're probably gonna the cheapest you will get them Is probably $400 in a resale store In a resale you know and that's because of the convenience You go on StockX or Goat You might get them $50 cheaper But you still finna have to wait for them To get shipped out to you Get authenticated and you know So basically What they have now is things called flex accounts And stuff like that so These new local resellers They basically have these accounts And stuff and they clean up nice They're the reason a lot of people Hate us let me just throw that out there But you know because they feel like We the ones that's buying out of shoes From the stores and they can't get them But it's really not us This is just a food chain So if you got those accounts And you're paying for those bots online You're cleaning up nice Where you getting 30 to 50 per of these shoes At retail so where I come in You just put a couple of dollars On a couple of these shoes If I buy them in bulk If I get 20 or more from you Put $50 on them or something like that And you gonna see your profit right then Then what I do is I take them I put them in my store And I may put $50 to $70 on them And I get my profit right then Those are up in price right now They might be around like $4.50 If I had them in my store I'd have to do $500 Just because That's a dope shoe Shutter backboard No you're not gonna find those anywhere Not in stores or anything like that Resale stores you can still find them Because they came out like maybe like Two years ago maybe a year and a half And keep your finger across that you can find your size There you go that's the hard part About my store When new releases come out We might have a full size run From a size 3 all the way up to a size 13 So you get brand new shoe releases Yes ma'am get brand new shoe releases So like we might have a full size run But over the period of time You might come in my store and looking for a shoe And you see the exact shoe that you want Now the hard part is Is it your size You know so Over the period of time things get mixed up And I might only have one of these shoes But ten and a half but you are a size nine You know so it's like okay Back to square one let me find something that I like So the question that we get A lot when people walk in the store is Hey what do you have in this size Because they already know I know everything is not gonna be in my size So I just want you to go ahead And show me everything that's in my size That way I won't even get my hopes up If I look at something you know What's the most expensive shoe that you've sold The most expensive shoe that I've sold I've sold some expensive shoes What's the most? I think around like maybe a Travis Scott one A low for like 1600 Yeah That's a good place What Because you see this all the time I mean they had this Store that all the rappers go To and spend money with this guy I think he was in LA Probably cool kicks We have one here in Dallas And a PCH And a PCH is big And I'm very cool with those guys Been cool with them for years I've shot with them and everything So what is the What is the end game for you In the shoe game Why would you want to see yourself Within the next three years maybe five I definitely want to get to A bigger city I love the fact that I'm in Tyler Because I'm the only one Me and my partner of course Tyler is that Is that city of east Texas You know That's where the colleges are Medical fields and all of that So you have a lot of Money coming through Tyler But you wouldn't close that so you would just open another I would never close the store in Tyler Right you would just open another What's the name of the store Level up sneakers and more And more Right in that In Broadway square mall Broadway square mall I thought it was just one Actually Broadway square mall they have that Tyler mall and they have an outlet Like it's a new outside outlet mall It's down the street It's hot They have the Nike factory and stuff like that How does that affect your business Not really It really don't affect me A lot of people ask that How do you maintain With being around Finish line or foot locker That's two different lanes They're retail and I'm resale I was wondering earlier when you said You get new shoes What makes you different from any of those stores Basically The difference is the retail stores They have contracts with Nike Adidas Things of that nature We gotta go out and get our You gotta put in that footwork To be doing the things that I'm doing And how do you make sure That what you're getting is authenticated shoes And not fake shoes You gotta know what you're looking at Because the replicas These days I'm telling you When I tell you they spot on It's not like 2007 and 2008 You almost gotta have a Shooter You gotta pretty much have a Shooter that you know for a fact is legit And have it next to that Tell us a secret How can you know Is there something inside of the shoe That you can look at How can you know Sometimes you just have to have that eye for it We've been dealing with it so long And I'm not saying that we're just experts Because we can be fools But the only thing with that is Where we're all the way legit Is because we're always Have at least one retail pair So if you have somebody coming in And they don't have proof of purchase And even if you do have proof of purchase I'm still gonna check anyway Unless you're just All the way verified with me If you're a new customer coming in and you say Hey man I just got this shoe I still got the receipt I'm gonna have to do a little comparison Alright cool, look at your receipt Make sure it's legit, alright cool we good But you have people that will come in And if you have a shoe that look all the way legit If you don't check it I guarantee you it's gonna pass you up That quick, like I've gotten a fake shoe Where I've had to basically Do my you know do my homework And everything lines out Except for one thing It could be the stitching At the bottom of the shoe The colors or anything The shape could be off anything They're getting to the point to where They only got one flaw on the fake And that's scary because that's too close To real But being in the clothing business We know that it's not always A case that it's fake Because you have defected items That came straight from the company That's what normally goes to these outlets Those are B grades, yes Right, so it's not that they're fake It's just that So how do you Do you accept those? B grades, so like I don't know if you guys know it's like a legend low 11 A lot of those they had like a fade On them and a lot of them came from The Nike outlet, so The way we do that is You have to have proof of purchase on those We gotta know exactly where you got them from And all of that and they even come in different Boxes at times, so You know we have accepted B grades And another one is the Carmine 6 A lot of people were turning those down On the release date because The red in the sway Was bleeding into the soul And it's a white soul on it, so It made the white soul turn into pink So a lot of people was turning those down And they sent a lot of those to Nike outlets Me personally That was a good part of history for that shoot To release and that do that, so I got me too on Tuck, you know Just put to the side because that's history That was something big that happened But a lot of people didn't look at it like that Because a lot of people don't have the knowledge Just kind of was like, no, I'm not paying for that Yeah, because certain shoes you can put up And you know the value is going to increase Definitely, any OGs like Any type of original Jordan With that red, black and white colorway Or that Carolina colorway If it's that Nike era on the back There's a lot of things, there's a lot of shoes That come out that you definitely want to just Just have Get your two million dollars Don't even wear it, just put it to the back of the closet Man, if you can hit for retail Come to the back of the closet, man, I'm telling you And it's just, you know, some of the shoes That I felt like I wasn't even collecting shoes Back in the day for money It was just my love for shoes I would be scared to wear my shoes And they were They were crazy amounts these days No, I get it, man I think that you guys What you've come up with is Is dope, man, so What What shoe is it that you would love to have had That you know it go for Because there are some get up in the thousands and thousands The high thousands I know you've seen them because I've seen them What's the one that you would like, dang I wish I had that here in the store I'd box it in glass and it'd be everybody Man, a Nike Air Mag From the shoe from Back to the Future Yeah, yeah Would you ever sell it? I wouldn't sell it That shoe is worth like Maybe 50 grand, 30 to 50 grand When the shoe get that high You make your own market on it That shoe is sold Is that the most expensive shoes that you know about Or is there something that's higher than that That you know of Oh I'm thinking maybe the Wahlberg fours I think they like 300,000 or somewhere in there It's like crazy It's some shoes that's up in price Like literally that I probably would never Never would run into I never know, somebody might have it But what they have? This guy I met him in Vegas At Magic I think he got like 3 million in shoes In a room He insures it Was it 2Js? 2J, he a Ray-Bin type Looking dude Like Hispanic like Gray hers and it's probably 2Js Me and him be together, I don't even know him I'd be like man he's somebody We just be hanging out He's definitely down to earth Every time me and 2Js run into each other We speak Did he used to be big and he lost weight? I don't know if 2Js used to be big or not But I do know he used to be homeless He used to be homeless 2Js used to be homeless How do you spell his name on here? T.W.O.J.S Or it might be 2Js That's him That's not him That guy used to be Homeless and he's probably The richest resale in the world I know he has the biggest resale store in the world It's inside of Caesar's Palace Right now in Las Vegas And the man got a 5 mile How long he's had it there? He just got there He's had plenty of stores I'm talking just in there It probably hasn't even been a year Because I hadn't seen that one It probably hasn't been a year since he's been in there Where's he at in Caesar's Palace? We'll have to stop by there in a couple of weeks If I have a pair of shoe What are the requirements If I wanted to come and sell my shoe to you What are the requirements? The original tag Basically Does it have to be like never been worn? Yes For me some stores sell you shoes Because there's a great market for you shoes Some people get shoes for super cheap Because The way the game works now Some people will buy shoes where it wants Take a curve and just say hey man I just want some of my money back So those are good deals that people get And they clean them up real good And they make their profit quicker That way I don't do that I'd rather deal with Dead stock shoes brand new So you don't buy shoes from individuals Yes man I do but they have to be brand new Brand new There's a lot of people who come by Because if they clean it up real good How are you going to know if it's been worn one time? You'll know You'll know I'm not going to act like none has been slipped in Some people have slipped shoes on me Like okay well They never been worn And I might be like okay check the shoe And then I catch later like oh man There's some linen on the inside They could have tried it on Because if you try on a shoe you're going to still That's what I'm telling people If you try on a shoe in a store And of course the store has dust on the floor The bottom of it is going to have a little bit of dirt on it It's not like you wore it outside There's been times There's been times where people will come to me They say hey this just tried on If it's immaculate I will still You know I'll work with it and buy it But So say the shoe is worth $200 Or they purchased it for $200 What's normal I know because people normally look under computers And tell you how much But how much would you normally buy that shoe from them for? So if it's at $200 I'm probably not going to buy it anyway Because it has to have some type of reseal Even if it jumps up to like $30 You get what I'm saying So basically if you bring a shoe to me That just came out And it's not a highly anticipated shoe That shoe is probably not going to be high at all It's going to be $205 for it It'll probably be at like $220 or $230 On goat or stock eggs Well in that case I can't give you any type of reseal I can give you your money back Because at that point That's what they call a brick Basically a mist It's going to be a hit or miss If it's a hit I can afford to put a couple dollars on top of it To make some money off of it But if not I can't go from there I'll be honest with you You're doing your thing And I definitely think That's worth noting I appreciate it Going back into it Definitely man How could a person get a hold of you If they were trying to learn the game Do you ever give back in that way Will you educate a young man on something like that I always do When I first got in I did months of research And everything like that But it's like For our culture The game is to be sold It's cool On certain levels But I try not to be that person I feel like it's enough money I hurt for everybody Any knowledge That I can help somebody with I'd be glad to Do that for me The more you give the more you receive Do you believe that God is able to Whatever God has for you Is coming to you anyway I come out of so much And I don't even talk about it It's gotten so crazy Other people mention it now Other people speak on how much I've done Since Times even when I was broke Didn't have nothing to give at all I was giving my last Days feel like In one of my friends We bump ears all the time I can see somebody on the corner And he'd be like They got the same 24 hours But I can understand Where he coming from But at the same time I'd be wanting to help as much as I can Which is good Because I remember when we started And color has nothing to do with it Because I remember going to the trade center And you talk to them and ask them Different things about business And I remember I got the same response From some white and some black folks That they wouldn't really try to help you at all But then some did You know what I mean And when you go to a place like that It's not like your story is going to be Right around the corner, they don't even know that You know what I mean, so it's people from everywhere But they just refuse to get help to you It's just kind of hard Getting help these days Of every man for himself Type of instinct that we got now It's crazy We definitely appreciate you for coming on the show Man, I can see people get a hold of you If they trying to reach out to you My personal Instagram Is going to be a big Luchi B-I-G-L-U-C-C-I Two underscores Or you can follow my business page At level up E-T-X That's L-E-V-E-L-U-P E-T-X Man, when you get them Real, real expensive shoes bring them about here Let me go on and show them for a week out of them Man, I got you, I got you Thank you big Luchi for coming on the show Man, we love you brother and we appreciate you Man, it's been another great segment of Boss Talk 101