 Hi, can you guys hear me? Never used a mic like this before Hey guys, so nice to meet you all a bit upset the mindset before the tea break because I think you guys are more excited about a tea break than listening to me I know you guys are being nice, but anyways welcome and today I'm just going to give you a couple of tips on how you can DIY your own basic digital marketing on WordPress So just a bit about me a bit more of the fun side So I've been studying and working in marketing for practically 10 years, which is really really long I'm not as young as you might think I am So but please don't ask for my idea left my wallet at home So I started ping tangent my own one woman show in 2014 and now I'm actually working at Sakura sky Which is a digital solutions company and we do bespoke digital stuff for every different client that we have And I still run ping tangent on the side I love traveling cooking dancing if you have any questions about that I am happy to explain I'm a massive backpacker and digital nomad and I can teach you how to travel for cheap and of course I am still a WordPress newbie. So let's all share the love and The stuff I'm going to talk about today. I am not a full expert in it I'm going to put that disclaimer out there first I have double in them and I thought they're really useful and that's why I want to share with them with you today So if you also have tips on the stuff that I'm sharing today, please let's talk about it later and exchange some love So if you're just a startup or maybe a one woman one man show like myself And you haven't really dabbled in marketing a lot and you don't really know what to do There are actually some things in WordPress that can help you now basics of digital marketing We always talk about content because Google picks up new content And that's how you get a higher ranking on the search engine itself now SEO ties in with your content SEO SEM what's the difference SEO is organic and SEM is what you pay for so it's always better as we all know to be organic rather than what is paid for Because then people know it's an ad and they might be less likely to believe what you say Whereas if you're actually ranked organically People do kind of believe more about what you say because you know, it's original content So sometimes a set of optimization I call it original because you know such engine original you got to be on top And of course, you got a time of social media I'm not going to teach you how to manage it today I'm going to teach you like how you can tie in your content with that and of course Call to action why because you need to generate leads on your website, especially if you want to make money so main thing about digital marketing, especially if you're doing it yourself and if you're not doing any form of paid Advertising is content content content and that has to come from you I'm sure you guys have heard the previous talk about what you can do with some content There's one after the break that will also tell you more about how you can generate content But I'm not here to tell you how to generate it. I'm here to tell you what exactly you need with it So of course to start with a blog you need a content strategy You need to plan what you're writing and you also need to schedule what you're writing You need to decide what do you want to post? When do you want to post it? Do you want to post it at 12 a.m. Singapore time or do you want to post it at 12 a.m. American time East Coast West Coast? What do you want to do right? You've got to look at your audience for that and of course which media Do you want to use are using pictures are using videos are using presentations? You've done online with slide share with haiku. Are you doing a little evil? Are you doing a short guide you've written based on secondary research? Are you doing a podcast? There's so many different types of media that you can choose and you also want to make sure that you don't combine too many in one Because if then you might actually be sharing too much in one post when you can actually be splitting it up into different ones and capturing different parts of your audience So one good thing that I found that can hopefully help everybody is Content calendar planning so there is a plug-in called editorial calendar That's actually really really cool So you can see all the different dates up there what's draft and what's actually schedule Now what you can do on the plug-in is you can actually drag and drop across the different dates So you can actually drag say from the 16th to the 17th and just drop it just like that without having to go straight into your block post To change it now calendar like that is really helpful So I took this off one of the websites They don't really block a lot but I just wanted to show you that this is what it looks like So you can see they posted on the second and the fourth and you can actually look at the dates and the months in the plug-in itself So that's really helpful If you don't want to like go into your whole post list because that's really long and really hard for you to see Exactly what date which is going out on so this calendar view just like a Google calendar is really helpful So perhaps this is something you might want to think about especially when you want to share your post If you want to share your post every week every day every month Another idea for block content generation that people haven't talked about today. Let me show to check that That's one called this leaf, which is like listicles for your WordPress site So everyone knows Buzzfeed right and they always do funny things like I don't know 10 best things to use when you're going to the shower and So what this Lee does is it's actually a site that you can create your own list and even ask your audience to add to the list So that creates some engagement that can actually help with some blocks as well Just to note that if you do want to use this plug-in You have to sign up with the listly website and get your publisher code from there And then you put it in and it can actually put it on some of your blog posts and Have people share make it more engaging So this is just a little bit about content strategy that you can actually do yourself and make it easy Because that's what I'm here to tell you about today Now the next thing after you write all your content plan your content sharing your content You want to make sure that people find you as we talked about such engine organic or such engine optimization Now sometimes it's already in your code, but for basic people, especially like me I don't really know how to look at code so I want to make it really really easy for myself and I'm sure quite a number of you might have heard of Yoast So that's a really really good plug-in if you don't already know about it That is something that you really want to try it makes SEO easy-peasy and it saved my life and Many many of my clients lies because of it So just a little rundown. This is the dash what you're looking at. Unfortunately, those are paid causes So unless you have the money, I did check out the copywriting one. It's 299 us It's a bit expensive, but the rest of it you can DIY yourself first so this is how I did mine and It's basically tips on Iceland so if anyone's going to Iceland Please some feel free to come and talk to me. It's freaking awesome place And so just the basics of yours and basic SEO is you really want to look for that one keyword That matters in your blog post And you want to make sure that you do not repeat those keywords in too many blog posts So I kind of Iceland in like five different blog posts It's going to stop telling me that it's no longer relevant So that's something you want to know especially when you're doing your own marketing Whatever it is You've got to try and have a unique keyword or unique phrase to every single piece of content that you're putting out Because everyone is different So you want to make sure that you differentiate yourselves as well So that's always really cool when you actually put a different focus keyword. And so you can actually have an analysis of like Whether your blog post is good and SEO or not and they use the same traffic like system of red And I believe an orangey yellow and then a green and it also shows you How readable your website. I mean sorry your blog post is or even your page You always want to make sure that whatever you're writing. It's not overly difficult for the general audience because sometimes you do have people Who have English as a second or third language who are not able to understand super long words? So the readability test is also really important And that's like another tab that you want to make sure that you check when you're using yours as well and After all of this you definitely want people to spread the word about your content and get even more people to start sharing and Sharing and sharing. So what do you do about it? You want to make sure that social sharing is super easy I have seen websites whereby like the sharing button is almost Non-existent and I'm like this is awesome and I want to share it with my friends I want to tell them about it But I can't find it at all and some of them actually get hidden behind a little Symbol so what you want to make sure especially when you're writing a lot of content Is that you want to make it so easy for people to be able to share? Because you want to write something really awesome and you want to have people share it Straight from your blog of course they can always share it from your social media pages itself But you know you also want to bring just random people who are searching on search engines about your blog to get them to share it so This plugin I found really really awesome and makes sharing buttons as easy as can be as big as the BuzzFeed one That you guys all see yeah I just like to use them as a big example for content because everybody shares them their social sharing is really really easy and Also their content is shareable and that's the reason why and of course Jetpack and no I didn't write this knowing that jetpack was a sponsor I genuinely think that they're actually a really good plug-in because they have so many aspects for you to look at There's the social aspect they manage your site for you your traffic So this is something that you also want to look at to combine all your social together To kind of like make it more shareable more user-friendly and try to get more people on your website And of course your content definitely helps, but sometimes you've got to get people to take action because you want to generate some leads Generating leads can come in the form of email inquiries getting people to sign up for your newsletter and linking that over to your newsletter Websites depending on whichever one you use so I have found that this one has worked tried and proven ice cream is really cool because it allows you to actually put multiple different Types of pop-ups together at the same time and stuff that will not annoy your user You can actually choose options from say showing five seconds if the user causes the pop-up it never appears again So this one's really good because you can get people to subscribe you can get email options You can you know ask people questions and have them reply and it's all doable within one plug-in Which makes life a lot easier for you So this guy won't like ice cream is like so it's almost pretty much very very similar to your blog posts And they can actually have different pop-ups all running at the same time And you just want to make sure that you don't run too many at one time Max of two if you're running any more than two at one time Please don't come near me because I really wouldn't want to talk to you for that Because you really start to annoy your user and I'm sure that all of you have seen websites Where by all the pop-up keep coming you're like oh my gosh, man. I can't be clothing so many anymore So to max remember that please and one last tip that I really want to leave you guys with please please please Make contacting you as easy as possible Some people make it so hard. It's like I just want to ask you one simple question about your business about your product about your brand Where's your email? Where's your contact phone? Where's your social media? I need to be able to find you if not. How are you going to know that I'm actually interested? So one thing on your website, you know, you want to make sure that it you're easily searchable If you don't want to put your email address, that's okay Use a contact form make sure that the contact form actually works to your email test tried a few times Because nothing is more important than actually giving your customers somewhere to contact You don't have to put a phone number but email social media contact form really really important things So that's pretty much the basic tips I have for you today Feel free to tweet me Facebook me instagram me at ping tangent and you can also email me in the core ping tangent calm Very happy to answer any of your inquiries and if you have any questions I will be happy to take them or if you have questions that I you feel a bit more private right now Feel free to find me later and we can have a chat more in private if you don't want to share it And thank you No, really Yes What creates a popular block Yeah Okay Yeah So you want to know exactly how to make that more popular is that correct? Okay, that comes back to a couple of different sections So as you mentioned sometimes even if you research anything, it's a great content You got to do more than that. So you got to be able to share it on social media That's for one Facebook Twitter Instagram LinkedIn Google plus if you have a video YouTube It's a bit of work But you can share it all and then on top of that you want to make sure that you share it to your friends as well So it's not just putting it on your Facebook page What I found personally a lot about the content that I've put out is that on top of sharing on my page I share it from my page to my friends and I have also been companies whereby we share on our main page all the employees share it up because we think that It's really great content and we tell people not just like oh, this is a blog post If you're sharing it you want to tell people why you think it's a great blog post So that's one aspect social media you actually want to share it out and that is you know because with a Facebook page today and this is going down to social media basics is that Facebook always wants you to pay for ads today So you might have a thousand likes on your Facebook page But then you realize only 10 people are seeing your post and that's simply because they want you to pay and That's like really really annoying for everybody else. So the kind of like Backway of getting people of not paying and still getting people to see it is if you share it to your friends itself And then you'll actually see that it totally explodes from there So that's what happened for me with with Facebook. So I shared it out to my friends And suddenly I've had like a 400 people seeing at least seeing my post itself doesn't mean they've gone to my website But they've seen my post they've seen what I've written So that's actually one way that I've actually done it second way is actually doing the SEO And I've looked at like my Google Analytics and seen people come in for the things that have been searched for So you want to make sure that your title is really good and what people search for as well And that means going in to say like the Google AdWords Search engine to actually look at what people are searching for and coming up according to that looking at your audience Profound why exactly they're searching for so sometimes you have to go and look down into all of this Analytics and work as well. And then that combine is how I how I got my people to come To the website and then also if my friends actually thought that it was really good post Then they actually shared it on so one of the posts I had without me realizing had like seven friends shared it And that just multiplied to like a good five thousand people just seeing my post and at least bring about 500 minimum back to my website. So that's kind of like how it all went on. I Hope that answers your question Yes Think about How each of your posts has to be unique especially in the title Yeah, I don't quite get that because I mean Of course, yes, we need but it's also good Like sometimes you explore a bunch of like different aspects of a team or category. Yeah Does that really water? I found out even though I actually look at the same theme or category It really like makes me search down what exactly it is about the theme or category That I am looking for or rather that I want to be searched for So, let me try and think of an example for that Say dancing, okay, we've got lots of different styles of dancing, right? But the whole main topic is still dance So I can't be putting the keyword as dance for each and every single topic because then I'll have like a hundred posts With the same keyword and then let me just go back and show the hang on. Yeah Okay, so you see this this part where it turns green and orange, especially when you use yours If you've actually used the word dance if I've used the word dance too many times So what happens is it will actually show up and tell me you've been using this keyword too many times in all your posts Please consider a new one so that it can be picked up So then actually makes me go back and really search for exactly okay Is it jazz dancing? Is it tap dancing? Is it ballroom dancing? Is it Latin dancing and I go down to exactly what the post is about and then even though I write the word Latin dance It actually becomes a whole phrase. That's different because of the word left in front So I find that that does hold water That actually helps my post to be searched more because I've really gone down to the very essence of what exactly that blog post is about Because you know if I write a general one on dance already I'm not going to write a second general one on dance because it's pretty much repeating all my points So a lot of it's actually going down to really finding what exactly about that post is so special even though It's a general category Now you've just named different aspects of it already food in Iceland. Yeah They won't flag it out simply because that's a phrase That's become a phrase now food in Iceland places to stay in Iceland places to go to in Iceland cars to rent in Iceland They've already seen that that is an entirely different kind of word because it's not just Iceland by itself Yeah, so you can put a phrase as well The only big thing that I will tip I'll give you in terms of when you're putting a phrase is see for example I put food in Singapore and in my blog post itself. I write Singapore food and Because the words are changed yours itself will not detect that you've mentioned that keyword in your blog post So if you happen to have a phrase In the focus keyword section make sure that the exact phrase in the exact order is in your blog post So that yours will actually calculate it as number of times your focus keyword Has appeared in the post because that's a very another important aspect that you want to have enough of the focus keyword in your post But not like over spamming it and also not under utilizing it So it say for example food in Iceland. I have to put food in Iceland. I can't put Iceland food So in that sense you really going down and looking at other different aspects better than just Iceland Iceland Iceland Yeah, I hope that helps you No problem Hello, I'm Lydia. I'm actually a travel blogger I've never met you before Yeah The thing is when you do travel blogging or anything in general The keyword that you're about you're searching for you are fighting alongside every other Global brand which are also buying these keywords People are paying huge money for At sense and all that so instead should we still use a very general focus keyword or it should be very niche in terms of Specifically something that you are you represent. So does it even matter if yours penalizes you here when actually Google doesn't penalize you To be very honest, I haven't gone down to that level of search Like seriously Usually for me, I actually don't entirely search myself in terms of my posts a lot. I Like I actually rely a lot on social media and Having my friends really like read it up and people on social media actually find me as well So in that sense it is I'm not entirely sure how to answer your question I will have a bit more search because that is something that I want to look into as well Um, what's that? Yeah, I mean you are fighting with everyone in terms of your keywords and that's why you should be specific as best as you can and Going back to AdWords like the AdWords generator if you get into it totally free to use And that's when you see like what kind of a search volume are people searching for and that's the kind of words that you Want to use to actually see? Yeah, I will search more and let's have a chat later Thank you