 We got the whole world here. So why do I say Deepak coming from Dubai, Navneet from Mumbai, Kairi from London, Krishna from Netherlands, and Pune, and I'm from US. So you got the whole, whole thing here. And not just that, we're going to talk quite a bit here. So we got events. We got sports, and quite a lot other things as well. I don't know if I can cover all that in 20 minutes, but we'll try. So I would like to just give a few seconds to each of you to just briefly introduce yourself. And then maybe I'll ask questions to each of, and we'll connect more on that. So starting with you, Atharva, please. Sure. Hi, everyone. I'm Atharva Sabnes. I'm the co-founder of NFT Labs. We are a Singapore-based company, and we are like the Asian equivalent of Tapper Labs in the context that we work with tier one sports organizations around the world. And we build custom Web 3 solutions and products for them. Thank you. Hello, everybody. My name is Krishna. I worked for Nike for five years on the digital platforms, currently working also on other brands. Also creative director at Evolve, a digital fashion house. I'm helping leaderships and brands to onboard on this platform, and helping to engage in a better way on different communities and roadmap. Hi, everyone. My name is Kiri. I'm one of the co-founders of 3Dium, and head of business development. At 3Dium, we build 3D NAR experiences for brands. Also, we do build 3D NFTs, and buildings in the Metaverse in two weeks. We'll be co-hosting the second Metaverse Fashion Week alongside our partners with Akshkaya, Anna. And yeah, it's going to be hosted on Decentraland, on OVR, and Spatial. Hi, my name is Nabil Mohan. I've been in events and live events and experiential market here for the last 22 years. I'm the founder of a company called LuxLive Experiences. I also have a content company called Scratch Content, and now I'm an independent consultant as well. So we're both from the events business, and we're trying to really work on some soft spots where experiences can transform from the live space to the virtual and virtual back to live. That's really where we are currently operating at. Hi, everybody. My name is Deepak Chaudhary. And I'm the founder of EventFAQS, which is a media company in the event space. I also founded VOW Awards, which is the largest gratification platform for event industry. I also run a festival and concert business in Middle East and India. The experience with Roshan Abbas called XPRNC in Dubai. And I run a festival and a concert company called EwaLive, which is a largest festival and concert company in India. So yeah. Yeah, super proud to be. Can we ask the console to give us a little more sound? Can't hear anything properly. Sorry, being an event manager, this happens. OK. So super proud to be a wide range of things that we can look at here. So, you know, Atharva, you've been into sports. Krishna, you worked with brands like Nike's. And Kairi, you worked with all fashion brands, LMH, Gucci, and all of that. And Deepak and Navanit, you are the biggest in the event space, the top in the India and in the Dubai as well. So Deepak, if I may ask, so Web3. So what actually are your thought process on Web3? And what is the event to do with Web3? What are the value that Web3 can bring to event? And what is the scale that you're looking at, the opportunity of it? What exactly are you thinking that with Web3 you can achieve with event? OK, so I don't know how much everybody knows about events. So from where all you can use, OK, so I'm going to stay on the event space. And I'm going to ask Navanit to take on the Web3 space. So from a seminar to an exhibition, to a conference, to a road show, to awards, to a concert, to a wedding, to a birthday party, to a cricket match, to a fashion show, to a reality show, all these are events. Now, if you can take on the NFT and the crypto space in this, I think that's an opportunity. One, my focus, I spend my last 10, 15 years in creating live space, which is concerts and festivals. Now, festivals can be called IPs, which is intellectual properties in the event space. From, let's say, I'll give you some examples of what's happening in India currently. Pre-pandemic and post-pandemic, the live business has changed. We were a small industry. We were under 5,000 crore industry. Currently, we've done this year, we've 15,000 crore. So we've raised threefold as a live business industry. Now, and this is an opportunity for Web 3, how this scale can be used in that. So giving an example, a Rijit Singh show in 2020, at Geogarden in Mumbai, did a sales of 3.61 crore of 9,000 people, same 9,000 people in 2023 in January, paid 7.91 crore. Now, this is the growth of the business trajectory in live space. And same goes to festivals like Azoma Land, which is dead pre-pandemic, five cities, less than 50,000 tickets, and they've done around more than 2,000 tickets now in five shows. Festivals like Lollapalooza have come in India, which is a big story, and they have sold tickets worth 20 crores. It's never happened in our country in this part of the world. And same if I go to Middle East, Backstreet Boys was sold in single day, six hours. It was sold. So this is what is happening in the live industry. What's the space? For our Web 3 space, say, for example, I'll give you Coachella as one of the examples. Coachella is one of the top five festivals in the world. They have created NFT, and they've created for three layers. One, they created 10 pieces for more specific to VIP experience, for more festivals. For lifetime, you can attend Coachella, and so on. And then they've got 10,000 more at a $60, where they're more focusing on some specific results. So this is one example of a large festival. Second, for example, a Budweiser at Lollapalooza launched an NFT. And now what, as a brand experience, they're doing and giving their, let's say, they're giving their merchandise, and so on. So this is an opportunity, too. And third is a content opportunity, which is the biggest opportunity. Now, how you use events to create content, and then content can be into crypto, and so on. So this is the, just to put an opportunity in the single frame. Thank you, Deepak. No, Navanit, would you fill in more to that? Yeah, so just taking on from where Deepak left, I think there's a direct correlation between live events and NFTs. I'll explain this further. If you look at most NFTs, what is the, we keep talking about utility for an NFT, right? Which has to transform into the real world, as well as the virtual world. Now, the real world, if you look at examples, already happening, right? It's events and experiences, right? Talk about the Bode parties that happened in New York, for example, right? It's an event. So my whole theory, and I mean, I might be wrong in the future, but I believe that every NFT creator slash brand that wants to launch has to have a very strong live communication, live events, vertical team agency working with them. So this is gonna be a huge opportunity for the live industry, and vice versa. I seriously believe that in the future, some of the biggest event properties of festivals will be the largest NFT guys. Let's take, for example, Tomorrowland. I hope you guys have heard of Tomorrowland, the biggest EDM festival in the world. I hope so. It's the biggest. The tickets get, a lack of tickets gets sold in an hour. That's how it happens. Now imagine having 1000 NFTs being sold for lifetime benefits on Tomorrowland. Do you think it's gonna be a tradable NFT? Of course it'll be a tradable NFT, right? It also depends on the promoters in the future to actually start focusing the live events promoters when they launch the NFTs. They have to focus their energies towards building the community better, right? They cannot just launch and leave it. There's gonna be a lot of effort of giving special values, utilities for those NFT owners. But my synopsis, my thesis right now is some of these event platforms are going to be huge when it comes to NFTs, and even they will give a challenge to mainstream brands launching NFTs as well, because already the communities exist. They don't need any marketing costs to be spent because the same community, what we're talking about an NFT community, there's an event community already existing. So you're actually feeding the NFT into that community. And those are the first guys who are gonna be early adopters to the NFT and then eventually get traded. So I believe that it's going to be both ways. The live industry is going to, and that's something that we are working on right now, the live industry is really going to take on the NFT revolution. And vice versa, every NFT creator slash brand needs to focus on the utility, which is primarily going to be a lot of live eventing and experiences. So this is my whole take on how this is gonna evolve from here on. Yeah, thanks Narendra, thanks Deepak. So other word, no, we talked about all about events. It looks like NFT, we're covering a lot about fan engagement. Sports is another area other than the events. So what is your viewpoint of NFT? What is the value that you think NFT is bringing to sports? And with your experience, what have you seen that has been happening now in India and what do you foresee with that? With sports, when the market was new, the focus was all around collectibles. So all of the tier one brands, at least the biggest ones, NBA, MLB, all of them have done something in the collectibles space. And there are still some brands like Australia Open who are doing really well with collectibles, but the general theme now is a shift away from using sports NFTs as collectibles to using sports NFTs as tokenized fan club memberships. And there's a lot of trend to use these fan club memberships as in-stadium activations to engage people who go to live events and so forth. So a lot of NFTs are being given away at stadiums during games for free. And these NFTs eventually have the utility of adding up to a fan club membership. But on the back end, what is happening is that these sports teams are now relying a lot on wallet analytics. So they will give you the NFT in the stadium for free. But then when you are taking that NFT in a wallet, that wallet gets tracked and that tracking is for eternity. They try to profile you as a fan and they try to figure out what are the transactions you're doing, fungible and non-fungible, to be able to then in the future market to use fan tokens. Maybe when we go back to a bull market, they will sell collectibles and so forth. So that is the big shift. And there are some brands who now are looking towards collectibles, but in a slightly different manner with certain innovations like Bitcoin Ordinals, which recently has made a lot of news. So for those of you who don't know how Ethereum has NFTs, Bitcoin for the longest time had only one form of NFT, which was called Goatment Gift of Attendance Token. So that is like the Bitcoin equivalent of a Po-App. But now Bitcoin also has Ordinals. It doesn't have it now, it had it since before, but recently Ordinals picked up some mid-attention and traction. So you will see a couple of sports activations coming on those lines as well. Yeah, thanks, Aduva. So we spoke about fan engagement and both of you also touched about brands, right? So, Krishna, you work with some of the brands, Nike was one of them. So if you can talk about what Nike got value out of NFT and what are your thoughts about how the brands can utilize this NFT and what are you seeing as the future trend? You know that Nike is a big brand, one of the biggest brands in the world and we already have a community. Now we're engaging with the community with co-creation of products and the most important part is where WebTree is shifting towards is co-creation. Giving the community the right to help and co-create different type of shoes or shirts or that kind of things, but also giving them access to different events. If we go back to sports, they have a huge following and if you tap in that community alone, you will probably have 75% people joining the NFT of that certain brand or club. And on that moment you started, you already have a community and you can start building on top of this with special events, special engagements. If that person buys your club NFT, you can give them access to a token-gated area where you can give them access to maybe hand signed shirts or products or meet and greet. But in the meantime, you don't forget about the community that doesn't have the NFT. You give them still access to certain tickets because it's important to have your community engaged. On the moment when they see that other people with the NFT is getting more perks, they will start thinking on, okay, I'll be buying that NFT in and now you are earning royalties on top of that because now you are having supply and demand exchange and that's where brands have to start to look at. You see a lot of brands like Nike joining Artifact, taking over in Artifact, Adidas working with Word API Club and that's what you kind of need to do to enter this space because these companies or communities already are well familiar with big brands but also with the Web Tree community that you can collaborate with. They already have a huge following and they will guide brands that are taking off joining but also help the brands on understanding the whole process of roadmap. It's not just dropping the NFT and go away. Most of the brands think like that. It's a very lexical way of thinking. It's important that you always keep engaging with your community and keep building with them and getting bigger and with that, you will always have no problem. Brand loyalty is one of the most important things in this space. Yeah, thanks, Krishna. So we've been talking about brands quite a lot and events and space as well. Kairi, you said you're working on the metaverse as well and you work with a lot of top brands, LMVS group, Gucci and all of that. So you bring a different perspective from the creative side, right? So you make the creative digital twins more realistic things. How's that adding value to NFT and from your viewpoint, when you're working with the fashion and all of that, if you can put in your viewpoint and set some light on that? Yeah, I mean, we need to bear in mind that there are different tiers of utilities that each NFT project has to offer. For example, one of the utilities can be an access to one of the events that you guys do, also to sports events that you can meet the different players, but also brands can provide the free goodies or a free t-shirt or whatever. One of the most important things that we need to be aware of is that communities have different values as what is the ideal reward, whether that's something that it's free or approval of attendance or authentication. One of the main reasons that people trust brands NFTs is maybe because the NFT project has an ethically sourced objective, for example, ethically sourced materials and people trust the brand or at the same time, the brand has to offer a roadmap that people need to hold the NFTs to get back all the utilities. So it's a roadmap that all creators need to be aware of that they need to trust the process, they need to trust the creator and the brand that they're not gonna be scammed at the end of the day. So another thing might be the authentication that each product that the brand is selling, it's legit, it's not a fake one. As you know, in the fashion industry, the number one thing of fakes, it's bags. So once you have the NFT authenticator, you know that the product is original. So it depends on the project and again, the community has different values and the way you market to the community, each member of the community has different values. So you need to be aware of that marketing in the NFT space has changed. You need to see what are the meaningful parts of your NFT drop to your community, whether that's what we talked about earlier. Yeah, thanks, Kairi. Yeah. Just on that, I think if you look at community, it's already your whole marketing. You've always got these tickets which are, you know, you usually got scammed outside a concert. I mean, that's already, there's a backlog in everybody's head about that and now NFTs, we are talking about a lot of scams. So that perception needs to be broken as well. I think these are some of the major, other than all the regular challenges that we want to. And one is, I'm saying an opportunity instead of saying difficulty is a collaboration. So experts of events and an expert of NFTs should combine and work collaboration. I think that's where it will come to. Thanks. I think we are running out of time. Quick thing from other world, is there anything that you can add as from the challenges point? No, I think the challenge is the sphere. So there is a saying that nobody gets fired for buying Cisco, right? People don't want to be the one responsible for a potentially disastrous failure for their organization and that fear of failure is holding a lot of things back. Thank you. Thank you. It's also important the mind shift of companies. They're still thinking in a very old way of legacy. We drop something, we give people some colored clothes and that's it. But now it's a whole different way of thinking and that's something that they have to start learning as well. Absolutely. Thank you guys. Great panel. I think we got so much viewpoint. As Akshaya, I'm also proud to say that we are pretty much partnering with all of them here.