 Live from the FIA Barcelona Grand Villa Compensator in Barcelona, Spain. It's the Cube at HP Discover Barcelona 2014 brought to you by headline sponsor HP Here are your hosts John Furrier and Dave Vellante Discover 2014 live here on the ground for second day of three days of covers the Cube our flagship program We go out to the events and extract the signal noise. I'm John Furrier my co's Dave Vellante 50-year doing HP Discover in Barcelona having a great time our next guest is Dariman and Tamarian SVP general manager of Converge Systems Welcome back to the Cube. Good to see you and the HP HP outfit We're gonna HP drive the conversion for structure We just talked before we came on about your background and software and Kind of how that relates to this modern world. So I want to get into that but first I just want to throw for the opening question to you which is What's going on at the big picture because a lot of people are confused in the definition of Converge Is it can hyperconverge this converge systems hyper scale? How do you sort it out for someone who's sitting out the same? Hey, I got a lot of problem That's one thing you're up. What would have put the architecture? Well, thanks for having me here and great question So we see converges as a new way of customers essentially purchasing infrastructure and the model of infrastructure acquisition and The model and configuration is changing They're not buying pieces anymore. They're not buying storage networking and compute pieces They're buying it in a way that essentially arrives with a management layer on top and allows them to fundamentally Be able to bring up the infrastructure much quicker. So we saw you know Converge systems breaking out silos Systems that are arriving that were purpose-built and to be delivered to deliver a specific workload Basically an outcome this is driven outcome that came out of the box What is happening with convergence is that just like everything else converges is moving towards a Software-defined concept. So the automation layer this infrastructure management layer is becoming significantly important Converges and so the new hyperconverge boxes that are arriving in the market These things are essentially Designed to very quickly have a very simple front-end management solution But essentially arrives and is able to deliver a very specific outcome They are there's a low cost to entry, but everything is about the management solution and the scale-out opportunity associated with the storage What we see happening and moving into the market and the next generation of hybrid converges Is what we call software-divided converges and that really is primarily focused on Managing multitudes of different converged boxes using a single Yeah, so you know a good example of that would be that you have an automation layer that essentially not only manages for example Each we convert systems, but it could also manage another third parties But you're using the same automation layer the same front-end Same level of the software to manage your infrastructure essentially in a sense that the structure that infrastructure is delivered in essentially boggling cubes Use the word cubes. These are essentially You know blocks of storage blocks of networking blocks of memory that are sitting behind the automation layer Could be from HP Some other vendor but are designed to give you the opportunity to launch an application virtualized or not virtualized and have an access to this physical infrastructure behind So the case that softwares at HP softwares. Yeah, this is great. So we have a point of view on that of course, and we are designing our HP one-view platform to essentially do that Initially the HP one-view platform is focused on managing HP's conversion infrastructure But we're beginning to introduce the interoperability HP one view we have announced the Enabling of the Cisco's top of rack on our HP one view and as time goes we've also announced the integration of HP one view with VMware and Microsoft products We have a Citrix integration platform and as time goes by we will be integrating More third-party solutions. So as time goes by HP one view becomes this layer Perspective that can manage multitudes of different types third-party HP. Oh, that's that that's exactly correct And that's exactly a point. In fact, we just announced our see hyper converged CS 200 Which is with one view our helium stat of helium technology as well as our Software-defined stored virtual products. So it's a low-cost entry Product we also have the same version of that with our VMware email products, which we have built based on the HP infrastructure time goes by you just follow up on that John so that Talk about the difference between converged and hyper-converged. Yeah confusion in the market. Yeah So I think the major difference between conversion hyper-conversed is the Drive behind the front end virtualization All hyper-conversed boxes are arriving with a virtualization Mostly at the time we have virtualization Below that sits a direct attached storage That is essentially designed to scale out very quickly So the difference between a converged infrastructure box Converged system box and a hyper-converged box is the hyper-converged box is fully virtualized It is purpose-built It's scale up scales out very quickly and it is workload specific and so it's designed really Extend the Edges of your Data center into your remote and back office The hyper-converged box is not yet enterprise great red So you're not going to be running Critical mission application on a hyper-converged box inside your enterprise But if you want to extend your workload all the way to the edges of your enterprise into your remote and back offices You want to use a hyper-converged box to deploy there? It is easy to deploy it is easy to use it is efficient And it is a low cost of entry into it What we did with our hyper-converged platform We essentially set to the market for the small to medium-sized businesses or for your remote offices We're going to build you a box that has a private cloud implementation So we built helium on the stack integrated with integrated with our one-view platform when the box arrives It's plugged into the wall. It immediately gives you a private cloud implementation Without you having to do anything and then it dials up to the data center and says I'm here What do you want to serve to me? And I think that is the use case that is fundamentally important for enterprises today, okay? And in the other piece of the hyper-conversions you've got some software management to connect all this exactly That's right. Yeah, and that's your software. That's right So we have the one-view platform in our solution and of course you have Bm or our partner They have announced the evil rail platform, which we also support an HP platform So it's a partnership effort with our partners in me and where and then we have our own solution And they are really designed for different use cases So one of the things I want to chat about we talked before camera of your background want to get into some personal things you Military career, but you worked on a lot of different great cool projects and why I bring this up is two reasons one There's a huge hacker culture going on right now in the tech community in our audience around the maker You know takery that open computer see people built in their own boxes So talk about the story about you did some work around drones, which was essentially automating away Yeah, I'm in part of flying For military purposes, but that brings up a good point that problem you were solving is portable to some of the things happening now How about how that's important and certainly what that means for the entrepreneurs out there at Tinkerer's building stuff? Yeah, what did you learn? Yeah, you share so, you know, I come from a startup background I've done four companies before I came to HP We first met when I sold my company gale technologies to Dell the single common theme in my career is about automation And to those who are out there looking I think Automation is the most important with the drone program. We were trying to essentially get rid of Having to have individuals on the battlefield because we did not we wanted to reduce the casualty rate I'm wanting to make sure that drones will provide a significantly bigger flexibility and automate the process of gathering Surveillance and managing the battlefield. So the idea was remove the humans from the battlefield to automate the process Automation is a single thing across my career and I think to the people who are to the folks that were building things They want to do their own startup my suggestion is the three things one Pick a problem to solve that is real and you have customers who are suffering from whatever that conflict complexity is try to solve that problem to remain absolutely focused You know one in the ocean is not the right thing to do the drone program is a very focused program It does very few things very well, and then lastly You need to have a solution that's fast efficient and simple We are trying to do that in HP today with our convert systems. It's fast It's efficient and it's simple and it's really designed to solve a very specific problem And so we consider ourselves a brand-new business in HP Kind of a startup in a very large company. Although they have a lot more revenue than the traditional startups do well We run it like that and it's really focused on those principles. Now your division your business unit is it P&L is an overlay? Yeah, no, no, it's a problem. I'll take it too much. No, it's a business unit. I'd say it has its own P&L Okay, and so how does that work? I'm a storage guy and I want credit for that. Yeah It's a little accounting or is that work? No, that's it. That's it actually an excellent question is everyone who does convert systems knows We are in sending everyone within HP to self-converge their infrastructure and convert systems and specifically this year. I think everyone gets Significant accelerations to self-converge their systems. So everyone across from storage You know compute networking folks across our enterprise Are you sending even our cloud folks are in center to essentially self-converge systems? So everybody's come to sit in that same program and everybody essentially and as you saw on stage yesterday Congress and infrastructure is front and center And convert systems is front and center to our leadership and to many of our customers. So I use the terminology sergeant Converse infrastructure systems again help us understand. Yeah, so, you know Convergence is really around bringing different pieces of Compute storage and they're working together So that you can have a specific business out. So you could essentially buy our compute and you buy our networking And you try to bring them together so that you can essentially have a specific business outcome And we've had our virtual connect switch for example But essentially has brought compute and networking together through a single management using our inside control to be able to manage Converged systems is around building purpose purpose built systems that are workload optimized And so rather than putting the pieces together just so that you can have a convergence You're taking in the next step further by building a purpose built system bringing compute and networking storage And most importantly adding the automation layer HP one view that we talked about which is the front end System to everything that we do and then having one you deliver a workload for a specific business CS 900 and 500 the two platforms that we have a data management They deliver SAP HANA they deliver the Microsoft APS and they're designed to deliver real-time analytics When they are plugged into the wall configured and delivered to the customer. Okay, so it's a once works works together The other is a purpose built. It's a single security. That's right. Yeah, correct. Although It's got options. Yeah, so we had Jeff Carlett and Chris Suana. Yes, and that's correct And from after that and essentially you just mentioned to you accommodate Cisco top-of-rack switches. That's right Yeah, I thought that was heresy inside HP. No, no, no So the point is though that even though you've got this verge system. Yeah, that's a purpose built System and single skew. You've got some flexibility. Oh, absolutely. Flexibility is the key What you want to be able to do is to accommodate customer environments And you want to make sure that you fundamentally solve customer problems So if if if you don't provide flexibility in the compute in this storage and networking layer You're essentially not the company the customer So we build the purpose build system for a specific outcome valid in the certifier We also build reference architectures. So essentially that says there are different variations that might accommodate a customer environment We've added in the certified dose. So it comes in multiple flavors and it is designed to be interoperable So Cisco is one example VM where Microsoft are any examples You want to give customers the choice? You want to buy an appliance model? You want a very specific? You want to show up at your in your front door and unboxes and you know you unbox and plug in the wall works You have that option if you want to have variation of compute networking storage within that same environment If you want to buy a reference Yeah, so the comfort system Choice is fundamental, but you got to draw the line. So that's correct. You're not putting Dell servers in there Yeah, I know we're not planning So I got to go back to your advice for starters and bring that tie that back in so one of the things that we study obviously a lot of and growing business around in verge to is Automation you mentioned that crowd chat was booming on that Tim Crawford Automations underestimated big boy there great totally agree, but I want to bring in a new element of success reducing the steps that takes to do something that's making something easy to use and elegance Yeah, so Converge does that so what aspects of that what steps is it removed? Has it makes the most life easier? Yeah, so top through some of those benefits again These are the success if these are like generic success for me. It's like yeah, hey people like yeah things easier Yeah, they like to reduce complexity. Yeah, you know I think what I taught the customer is the biggest thing that I hear from our customers is you know when I have to build my infrastructure Big bring it up configure and provision it load the hypervisor load the application that could take hours weeks And I'm in the business of providing services to my name users. So I do operations, you know executives, you know Managers VPs always tell me I'm in the business of delivering services to my customer And I guess what the customer wants they want faster services faster and faster and faster So what can burst systems is promise of convert system is that you can provision and configure and deliver your infrastructure Much quicker than if you did it on your own It is because it's purpose-built or if it's convinced You know if it's flexible you have validated it you have configured it you have tested it for the customer You know exactly what the outcome is going to be so it removes that whole complexity of having to build Then it's a matter of operation. So life cycle management comes extremely important You want this thing to be able to do its own patch control do it's on bias management Management call home when it's got a problem. Have you must show up and fix it or dial into it and fix it? The life cycle management becomes important. So it's about ease of bringing it up fast It's about managing it moving forward in a way that it's seamless. It's about the ease of use You have to have a front-end management solution It's easy to use for people so that when they get involved and they start working with it They don't have to re-learn a tool and Ultimately you need to be able to free up those individuals who are doing infrastructure management with applications So automation grade what about Orchestration talk about that because that comes up in the cloud comes all the time as you move up towards the adder in the software layer Excellent russian autumn and that's automation that orchestration. Yeah, so I saw the company to down called gaol technologies and it was one of the first generation of orchestration orchestration is a very critical element of building it converts systems because not only you want to orchestrate configuration and provisioning of the physical infrastructure You also want to be able to orchestrate how the embers we have to be a VM your VMs are deployed You want to be able to figure out exactly how you're going to be able to launch your application? So we have introduced the concept of templates It's not a new concept, but it is within hv1 view these templates are built Essentially to contain everything physical infrastructure virtual machines and applications And the templates are used for you to be able to orchestrate their way and the steps you want These things to be essentially deployed. So we're taking the configuration and provisioning a step further By deploying templates that have a very specific recipe Essentially designed to be able to use So would it be easy would it be? Right to talk about automation orchestration as technology policy and business policy. Yes I think that's I think it's a very good way of an analyzing it because you have a set of policies around your IT operations and then you have very specific business requirements Yeah, let's face it. The only reason you have IT infrastructure is because you have a business problem to solve Otherwise you would not be there. So the business rules have to guide the control of that and that's extremely important So I want to ask a personal question now that towards the end of the segment Great background. Love that you're an entrepreneur inside HP. Now talk about that. Why HP? Why now? What got you motivated here? What's the spark? Did Meg pull you into a room and get you in a headlock? Would she give you a special candy the drug you have or what would she do to convince you actually what happened? It was simple. I spoke to about to make and bill back D Who was running she? in a prostitute and the message was really simple. They said We're doing a couple of things first. We want to turn this company around And then we want to innovate so I said okay innovation is kind of table stakes for large companies, right? They said no, we want to innovate in a way that directly impacts the way the customers The business outcomes of the customers are essentially focused. So for me, it was extremely important to go somewhere where there was going to be innovation There was going to be a senior leadership from the CEO now Focus on how we were going to solve business problems for the customers And then the commitment to a vision for the future Which we have done with our systems and we're doing with our SDN We're doing with new technologies that we're creating not only on each but in ES and in our software So for me, yeah, I'd be coming to a large company was you know a question a hesitation But since that many a lot of people want to be honest and we'll say hey, why are you going there? Yeah, I mean, I'm sure you get that I get that all the time people Yeah, so shared vision for you. That's number one. That's absolutely passion. Your passion is there Management team commitment to innovation, but not slacking off. Yep. Yeah, and you've got that out. No lip service You can that's right. You look at it right way to the eyes be like, okay. I can see it. Yeah, and then three And the desire and this is important the desire to go fast Now large companies are not known for doing things fast But the sense of urgency is that each week to go fast is very impressive for me And we're doing everything we can to ensure that that speed is there. I'm very excited to be lucky to have you I'd say really impressive Tech athlete as we say in the cube the ESPN of tech and you know, I love the background with the drones It's so awesome. You know software up and down. It's great And I think you're hitting all the right marks with it with the converge I mean reduces the time it takes to do something simplify solve a problem solve customer problems and You know do it fast with innovation and you got a lot of muscle behind each beat Technology laying around is like a great innovation and we have very great customers customer loyalty is Extremely high and we're very very pleased and extremely excited about our customers So do you have a license to go over to everyone's tool chest and kind of peek around Because yeah, it's one of those things where you go. Okay up in the commando Let me see what you got in the tool. So you guys if you saw the keynote yesterday. You saw we integrate it HP one view with our software We ops analytics for more software So that was exactly what happened. We went to the software guys and said look we're looking for predictive analytics Whether you have and they said ops analytics We looked at it We said you want to be able to give our customers a very very very fast way It's about a speed about efficiency fast way of figuring out if there's a problem They said this thing does that we integrated our one view with analytics and now we have the capability to Offer predictive analytics to our customers. So that's an example of just going around saying what do you guys have? We're going to be doing that with our fortified solution So there's a lot of stuff in HB. They're all great We're going to put them together, you know, especially Dave and I were talking about kind of this We're doing a story on Andy Jassy at Amazon and looking at other modern leads like Steve Jobs and looking at Business leaders young Rockefeller Carnegie. They were pure clay one string only oil steel And you look at the modern error now of entrepreneurs that are really not nailing it. They're all multi-purpose Techies, you know jobs as a multiple product guy you could Amazon integrate stacks So the world is going to that so the product development opportunity for each piece not to have some magic epiphany in the lab And here's a new product goal, you know, we're going to sell that one product But it's really about combination of technology. Yes it is. I agree with you We are focused on new things to do but the things that we do well I think is to put the technologies that we have together to deliver a solution to our customer It essentially matters. But having said that we are also looking forward to the next five years We have the machine of a tree heard of it with members there with our photonics capabilities the fact that we believe Computing has to be redefined fundamentally, but you're absolutely correct Customers are demanding that we do some things very well. Give them innovation Partner with each other whether or not we're friends or foe and at the end of the day deliver a solution to them that works When it comes out of the box, and it's easy fast. It's efficient And it fundamentally gives them business agility There I mean, thanks so much for joining us in the Cube But great to see you here with HP and great reasons to join an awesome great press This is the Cube we are here live at HP Discover in Barcelona. We'll be right back after this short break