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Published on Feb 2, 2012
Mary Kay Andersen, Promotions Manager, Legal & Corporate Affairs at Microsoft.
Without question, if you are marketing on a global scale -- which happens inherently with digital promotions, you must have the PMA's International Promotion Law book on hand. This is the go to reference book for your clients -- with references to promotions and legalities in 46 countries.
In addition, the PMA Marketing Law Conference is invaluable for networking with attorneys, potential clients and peers. The conference not only provides an overview of current legal and promotion issues but a safe environment to discuss and learn from one another.