 I think the creatives and the marketers will always transcend the medium that is AI and we mustn't forget that. This is what the founder of DeepMind calls science at digital speed, with quantum computing, the hardware innovations that are coming by the end of the decade and the gen AI of that time coming together will be another inflection point, what people will do at each inflection point. That's what excites me. The way to think about regulation is not regulating the technology itself. You've got to think about how you stop its misuses and how you provide clear guardrails from everyone. You have very clear rules about the laws, about the responsibilities of platforms. You can then develop codes of practice together. It's too important not to regulate but let's get it right so that we can ensure it develops in ways that can really bring huge benefits to humanity or protecting us against bad uses. We recently launched a new feature called Ask Instacart and it's an open-ended search capability. So now you can type in a more open-ended question like what should I have for dinner or make me a meal plan for a family of four that's vegan for a week. Our customer, we like to think about them as the COO of their household. Their time is their most precious commodity and so anything we can do to make that easier has been a source of inspiration for us. Thank you.