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Uploaded on Apr 10, 2009
Fionn Downhill, CEO of Elixir Interactive, interviews Tim Kendall, Facebook Director of Monetization about his participation on the "Branding without borders" panel at SES New York, 2009. Tim talks about Facebook's exponential growth in the social media landscape with 175 million active users. Tim says Facebook is growing by 500,000 new users each day and growth is spreading all around the globe. Tim says Facebook currently has approximately 73 of the top brand spenders using Facebook for marketing. Tim goes on to say that lots of local, small businesses are having success with Facebook advertising and Tim cites one example, Store Quest in California. Tim also discusses the accuracy of Facebook profiles and how it impacts the ads served.