"10km less" TAC Speed TV ad 1997





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Published on Dec 2, 2009

Our first commercial to tackle the issue of low-level speeding shows the extraordinary difference driving just 10 km/h over the speed limit can have on a pedestrian.

The motion-controlled camera captures what happens to a body when hit by a car traveling at 70km/h over a breaking distance of 50 meters. Trauma surgeon, Dr.Richard Gilhome, reconstructs what happens to the human body when it's hit by a car, something that he see's all to often in his operating theater.

Launched: 1997.

Victorian Road Toll that year: 377.


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