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The Evolution of Marketing and Media - Salman Amin

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Published on May 9, 2012

Salman Amin, executive vice president & CMO, PepsiCo

Charles Darwin's insight was that those who survive and thrive are not the strongest, but merely the most adaptable. With 22 billion dollar brands in the portfolio, PepsiCo is still pushing the boundaries. Salman's talk will examine what it takes to build and sustain brands by embracing new ways of thinking about brands, consumers, media and client-agency relationships.

For more info on The Festival of Media Global visit http://www.festivalofmedia.com/global

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