 One thing that I think holds back every nun marketer who is attempting to do music marketing is the fact that you don't think like a music marketer. You think like an artist that understands music marketing or a labor owner that understands music marketing or whatever you want to call yourself that understands music marketing, but you're not thinking like a marketer. See marketers man, when you end the field of marketing, we got to keep our cool at all times. We got to look at the data from over here, look at the data from over there, put it together and make sure that whatever game plan comes out the data makes sense. And then hopefully it works, right? And I don't see things that holds back a lot of artists, right? So rather than me holding all the gems in my secret vault, locking it away, throwing the key out the window and making sure that you never learn these things that you need to learn to make sure that you can think like I think think like other music marketers think I'm going to give you some tips in this video on how to think like a music marketer so it will make your life a little bit better. Let's get into it. It's the matter. What's going on? My name is Corey music marketing co-founder country brand agency. And today, I want to talk to you about how to think like a music marketer. Now, like I said earlier in the video, I honestly think that a lot of you are being held back by the fact that you don't know how to think like we think, you know what I'm saying? Like you don't know how to think like a music marketer. You think like an artist who does marketing or a producer who does marketing. I won't go through that again. You get what I'm saying here. You don't think the same way that music marketers think. And one thing that I tell my clients all the time who are, you know, honestly considering maybe doing marketing themselves or something like that is that there's a certain mindset that comes up being a marketer that makes you stand out amongst 99% of other people who tell you they can do marketing or say they can do marketing. Everyone thinks they can do marketing. Everyone can do marketing. You know, so I want to give you some tips, some mindset hacks that you need to get into to make yourself think like a marketer so you can improve your marketing campaigns and hopefully get better results in everything that you do. Now, before we get into all of that, come and follow me on Instagram and TikTok links will be in the description below. Come talk to me, come engage with me, come give me some video ideas, all that good stuff. Now that being said, let's go ahead and get into it. So one of the first things that you have to be okay with, you have to tell yourself in order to be a legit marketer like this is the first step, right? Is you have to tell yourself that you don't know and you have to be completely fine with knowing that you don't know and why do I say this, right? Because you're probably thinking like no, that's not true as a marketer. You have all this past knowledge and wisdom from past campaigns and that should guide you to the right decision, right? Yeah, you're right. That's true. That's the case. But every marketing campaign is genuinely different. And the reason that every marketing campaign is genuinely different is because it's a different person. You're pushing it to a different audience. It's a different piece of content. There are so many different variables that come into play that don't make everything work exactly the same. And one thing that I'll tell clients or potential clients before we start campaigns is like, I'm gonna be honest with you. Like, I don't know how this is gonna work. I don't know what the outcome is gonna be. I don't yet know what exactly we should do because nothing has happened yet. You know, like I can't make those decisions until I'm able to intake data, read the data, and then now I can spit it back out of you in the action before I'm out of what you should do and what needs to be done. But before we get to that point, I have to be okay with the fact that I don't know and I let the fact that I don't know God my decisions, right? So I don't go into every campaign thinking like, Oh, I have to do it exactly this way because it happened exactly like this to last time I did it for someone. Like, of course we have like structures and we have systems and we have things that we do do over and over and over, you know what I'm saying? Because they produce results. We don't necessarily do them all the exact same way because we don't know if that makes sense yet. So that's the first thing that you have to just get out just your head about is you don't really know like every time you decide to market a new song or market a new music video or market something new from yourself, the layout completely changes like the battlefield completely flips and it's a similar field, right? Like it's a place that you see me sort of kind of recognize but it's not exactly like the last battlefield that you just got out of. And I've seen people going to campaigns thinking like, Oh man, like I know exactly what I have to do. No, you don't. No, you don't. You don't know. You don't know yet. How do you know you don't have any data? Nothing's been launched yet. Nobody said anything. How do you know you don't know and once again, I think in order to be a competent and good marketer, you have to be okay with the fact that you don't really know like you think you know, but if you do it right, then you gonna figure it out and you'll be okay. Now the second thing that you need to just like wrap your brain around in order to think like a marketer, right? Or it to be a goat, you have to become unattached to the product and become attached to the results. Let me say it again, because that's a bar and I don't know if y'all was listening to me volume up real quick. I'm a pause. You got to be unattached to the product and attached to the result. Now, what do I mean by that? As a matter of fact, I want you to comment below if this has ever sounded like you right or someone that you know right. Yo, like this song right here, bro. This song right here. Like I know this is the one. Like this is the one bro. Like I need this one to go. This is the one that I just know is going to go. How many of you have ever said that? How many of you have ever ran a campaign, been disappointed with the campaign because it wasn't the song that you wanted to work that was working and then you just stopped doing the campaign because it didn't match what you wanted to be the one. I'm willing to bet that it's a lot more than you didn't willing to admit that. You know how I know that because I see it a lot from a client side. Like I can't tell you how many campaigns we've had to stop or almost have to stop because it wasn't the song that the artist wanted to be the one that works, right? Like they'll send us a list of three or four songs that we run through and maybe song number five is the one that converts the best and has the cheapest cost per click on the ad, but they really were in love with song number two. It was their baby, you know what I'm saying? Their biggest brain child they feel like and they get hurt when it doesn't work. And that's why I say you have to unattach yourself from the product and attach yourself to the results because in most of those cases what ends up happening is they stopped the campaign because it's not doing what they wanted to do and now they have nothing or they go like yo no I don't believe that I'm gonna run this anyway and then they're running like they're not running the best optimized version of the campaign because they want to go where they want to go with, right? I personally believe that is one of the biggest benefits of having a third party marketing team run your marketing because we don't feel the same way about your music that you feel, right? Like you're looking at every single song as like your baby as a child and as a parent it's hard to pick a favorite child, right? Like it's hard if you're a parent of three and somebody tells you like yo those two kids over there are geniuses but this one right here? Man this one right here a little off. You know what I'm saying? Like that hurts, I get it, but when it comes to marketing you have to remove emotion out the situation and run with whatever is giving you the best result that you want to get. Now there's other things that you can do to push people back to the music that you care about the most and maybe that song just doesn't make sense for the time that you're trying to do something with it but you gotta unattach yourself from the product and attach yourself to the result. Every song and piece of content that you make is another swing at back. Does it really matter if you hit a home run on the first back or the third back? No, you're just trying to hit a home run and that's all that matters. So I'm going to say it again, you know what I'm saying? Because I really want you to drill this into your head. I really want you to drill this into your head. Unattach yourself from the product, attach yourself to a result. It doesn't matter what gets you the result that you are looking to get as long as you get that result that you're looking to get. And the last thing that you need to just like drill into your brain in order to be a top level OG super saiyan marketer is you got to understand that marketing is more than just data, right? And I get it, it's very easy to just get wrapped up in numbers. You know you got 100,000 impressions. You got 20,000 clicks. You got 15,000 views. You know what I'm saying? You spent $3,000. It's very easy to get wrapped up into seeing marketing as just numbers and number manipulation. And you know, just you watching numbers grow. But at the end of the day, you have to understand that in order for you to do marketing at a super high level, you have to understand that behind those numbers are actual people, right? So when you look at a click and all you see is a click, you're doing the game wrong. What you should see when you look at a click is Josh from Detroit, who loves basketball and likes to skate in his free time. They like to listen to Trippie Red and the baby when he's listening to music, right? If you look at your as and all you see is a view, then you're doing the game wrong. When I look at views, I see Mary from Chicago, who likes to go to dance lessons on the weekend and has two kids who both love Kanye West or something like that. Understanding that there are people behind these numbers and then understanding that the work doesn't end just because you got the number to go up. Now you have to do the work to decipher what the people behind these numbers actually like and what does it mean and all this other stuff. That's the next level of marketing, because it's very easy for people to get caught up in like, Oh, I got 10,000 clicks. That's great. We're doing. No, you're not done because now you need to understand what about those 10,000 people that clicked over may then want to click over and a lot of time that boils down to things like lifestyle and interests and hobbies and trauma and stuff that they're into, right? Like it boils down to things that are deeper than just an impression or a view or a click. So I feel like if you're doing marketing or calling yourself a marketer and you're not able to look at the numbers and break it down into human elements, right? Like break those numbers down into a way that allows you to read it and figure out like who are the type of people that make up these numbers? Then you're doing it wrong. If you're not even attempting to do it at that level, then you're just doing marketing wrong all together. So that's one big thing that I stress to my team. I stress to my marketing team is that you have to look beyond the numbers and really start to figure out like who are the people that are that are giving us these numbers? Who are the people that are viewing this video? Who are the people that are clicking this ad? Who are the people that are sharing this mean? Who are these people? What are they? And of course, how can we find more people like them? And if you start to look at your marketing as more of a thing that's designed to gather people around you, rather than a thing that's designed to build your numbers up, you will have subjectively more successful marketing campaigns. That's what I think. So those are the three mindsets that I think you have to have one trying to think like a marketer, right? Secondly, you got to become unattached to the product and become attached to the result. And that's like honestly, probably one of my favorite things I've ever said on this channel. You got to become unattached to the product and become attached to the result. Don't kill your success because the thing that you want to be successful isn't the thing that's been successful. I just just don't do it. And lastly, you got to realize that you don't know until you know if you go into campaigns, feeling like you know everything and feeling like you have all the answers before anything has been started and you're going to be extremely disappointed in yourself. You're going to feel like stuff isn't working and you're going to realize that, hey, I suck at marketing. That's what you're going to think. You don't want to get to that point. You don't need to get to that point. That's what you got me for to keep you from getting to that point. Now that being said, if you feel like you're learning anything today, please like and share this video, hit those post notifications as well as I wouldn't want you guys to miss anything. Once again, my name is Cory and I'll see y'all next time.