 You can compete with Expedia and Priceline and what have you. If you build something, you have unique content that isn't available somewhere else. You build it in such a way that Google finds you and puts you in the search results. So focusing on a unique product combined with SEO, search engine optimization can be a very inexpensive way to compete with the big boys and do quite well and there have been lots of successes with that. We have in the GIST network one of our most successful companies, which I think you met in Malaysia, Ticket.com from Indonesia, who has been extremely successful, the winner of the GISTech AI in Dubai in 2012, who embodies what you just mentioned right now. They were able to hit a specific niche, which was the growing need for travel in the middle class in Indonesia and Southeast Asia, and they had the product solution that actually addressed that specific need for that geography. That Expedia wasn't approaching.