 We should not focus in business or otherwise too much on this Efficiency I Mean if it's all about efficiency, we wouldn't exist We are the most inefficient thing that you can possibly imagine We change our mind we lie we make up stuff. We have foresight. We have visions. We have imagination We're not logical So if the computers will take over and they're efficient then what there's no room for us there So efficiency is really not I always say efficiency is for robots by all means in our business We should strive for efficiency But efficiency is not the purpose of technology. It's to reinvent what we do and how we do this So to summarize in this game that's killing up for us We have the same cards. We've always had humanity ethics values I Think we need to invest as much in humanity as we do in technology And this is how we're going in Europe to keep our spot in the global economy We're not going to keep it by selling out our humanity