 ABI Inform is a key database for business research. It includes publications covering a wide variety of business and economics topics. Let's look at how we can use ABI Inform to do a basic search for a business topic and then modify our search to find resources more specific to our needs. To find ABI, we begin at the library's home page and use this dropdown to navigate to databases by subject. On the Databases by Subject page, we will choose the list for business resources. Then, select ABI Inform. When you are working off-campus, remember that you will be prompted to log in with your EPanther ID and password so that you can access the database as a UWM user and connect to any full-text journals that are available through the search as well as put in any interlibrary loan requests that come to you as you search. My topic has to do with companies and their PR efforts. So let's start our search with something like PR and Taco Bell. This search combines the more general concept of PR and a specific organization, Taco Bell, for our initial search. Now that we've run our search, you can see that we have a long list of results which encompasses a variety of different types of resources, including business magazines, trade journals, newswire information, and scholarly sources. After a quick look through the list, my attention is caught by this one. Taco Hell rodent video signals new era and PR crises. In addition to talking about a specific PR problem, we're also going to get some information about trends in PR responses or crisis responses. This looks like an article I'd like to examine in greater depth. I get a preview of the article here, which typically shows a summary of the article and related subject terms, or I can view the full text in the database. Now that I've done a more general initial search, I think I want to focus my topic on this idea of managing a PR crisis. We can edit the search to use more specific search terms in order to get results that are focused on crises in Taco Bell's history instead of the more general idea of PR. So, I've updated my search for management of crises in Taco Bell, and I'll just hit the search button. Once again, we have plenty of results, so we'll take a closer look at the articles to determine what will actually be relevant to our topic. Here's our Taco Hell rodent video again. Here's another one that might work for us. New media on new medium and escalating crises. Let's click on the title to open the full text of the article and take a closer look. When we've opened the full text view, we'll see the title of the article, the authors, date, and the publication in which it was originally published. This article comes from Corporate Communications, which is going to be a scholarly journal. There's going to be a brief description in the abstract. This article reviews how four companies handled a particular crisis, including Taco Bell. Specifically, it talks about how using new media can help in a crisis, but can also escalate the crisis. Let's look at another way we could narrow our search. If you decide you are most interested in one source type, you can limit your search using the source type options over here on the right, searching with the same keywords, management of crises, and Taco Bell. This time, I'm going to look at just trade journals. Trade journals report on trends and issues in a specific industry and are often written by professionals in that field. So clicking this link should help to only retrieve materials that take a restaurant or public relations industry perspective on my topic. In this set of results, I can now see trade publications like Advertising Age and Nations Restaurant News. An article that I'd like to review is Reaching Critical Mass, Taking Stock of Stakeholders' Fear During a Crisis. I can see that this article comes from PR News, which is a trade journal that focuses on advertising and public relations. Now let's look at the article's abstract. When we look at the abstract, it gives a little summary of the article, quoting two experts in the field on steps companies can take to manage crises.