 Hello, Dankwelle! Yeah, welcome to Germany, Berlin! I didn't do that. Who would have thought that when I was 18, when I was first visiting Berlin, you know, for the first time, with like about $1,200 of budget, like sleeping in the cheapest hostels, who would have thought that I would go such a, like, a full circle and actually travel back here, you know, like, as myself today. So green juice is, yes, healthy too. What I want to talk about today is the power of using gifts and how to slowly build up value in a way where you actually lead towards the sale much easier and faster than you ever thought possible. So when people think about selling, and pardon for the train noises, when people think about selling, especially if they have, like, a business of their own and they're just trying to start selling, either themselves as, you know, freelancers or sell a product or anything, you know, above, beyond, in between. What people normally get stuck on is the kind of how to start thing. So they think, okay, have this product and I need to sell it. But I have no idea how to actually get it into somebody's hands. That's because they do not think in terms of funnels, they think in terms of, okay, there's a sale, I need to do a sale. But again, it's all about the value ladder. So what I suggest you do, and this is what changed everything about my success in business, is when you have something you want to sell, either it's $2,000, $3,000 coaching, it could be a $40 book, it could be anything, you know, yourself as an SEO consultant. Always think of the bait first. So think what is my target audience? Who are they? What do they need? What do they want? And then think what sort of bait, free bait, would they respond to? So would they respond well to a free consultation session? Would they respond well to a free guide about something? Perhaps if you're an SEO consultant, you could say call up a business and say, I will give you a free analyze Analyzation of the five biggest mistakes that you're making right now that you can instantly change and improve your SEO Who's gonna say no to that? So you create a bait for me. It's the five-step blueprint to create an amazing travel business lifestyle and again in the past it was the consultation calls and the coolest thing is that you can even make it like both. You can even do like the book thing, you know, get the free book and then they actually leave their emails, they get the book and then you just redirect them to like, okay now you got the book, cool. Do you also want a consultation session? And then some people are actually gonna opt in for that as well. So bridge the gap using free shit and the more gap there is, the more you want to bridge it. So if you're selling like what I used to sell like coaching for two three thousand dollars, you want to bridge it with the bait. Again, free consultation, awesome. And a ton of value, so much value that in one conversation maybe two if needed, I get somebody from not really knowing me deeply to deciding to pay two three thousand dollars to work with me. Now on the other hand if you want like a passive style of sales you could do like a free e-book and then they get redirected into a cool sales page. So that's an example of an opt sale. Again, a free bait is the most powerful way to kind of enter a person's mind and they're actually make them consider moving forward with you. So instead of coming up to someone like, hey, I know you don't know me, but you should pay me three thousand dollars. You're like, hey, you don't know me, but I know you're interested in this and I actually have a free book that I wrote that will help you solve a specific problem for free. Now that's something that a lot of people would get and and from there you actually move up the value ladder and you keep selling more and more expensive stuff. So that, again, is what really changed my success in terms of business because before that I was like, how the fuck am I going to sell my coaching, especially for high prices? Like I can't just, you know, put it out like, hey, three thousand dollars, pay now. You have to decide before talking to me. Like I tried, nobody bought it. And again, with many things, I was like, how do you bridge that gap? How do you get somebody to buy? So again, what you do is you build up a value ladder. You actually build up the value using starting with the free product and then moving up and up as needed and using that free product as the bait, as something you can market to get the people to start, you know, coming towards you and then you can start reeling them in closer and closer and closer. I'm sorry this video was a bit messy. I haven't slept at all for nearly 48 hours because of the whole flight schedule thing. I'm going to be here for the next couple of days, traveling around Berlin. So if anybody's here, you're full for you to meet me. And thanks for watching. See you next time.