 Good morning, everybody. JR Fisher here, and I'm glad to see you. It is Thursday. It is the 20th of May, 2021. Man, you know, if 15-year-old me were told that I would be doing a live video online, which they didn't even have one lined in, and I'd be alive in 2021, I would have said, you're crazy. Not the way I was going. Not the way I was going, but things have changed and that's a good thing. And today, I get to share with you some, I think, pretty good information about email marketing. You know, if you're new to this channel, please don't forget to subscribe. Hit that subscribe button down there and ring the bell to turn all bell notifications to your notified each and every time I go live, or if I upload a video, makes it a whole lot easier for you. James and I posted at the same time. I thought for sure I was going to beat you, James. Man, I thought I was on top of it, but I wasn't. I wasn't. Yours actually came through right before me. Golly bum. I didn't realize it. Because we're racing. Yeah, I guess we are. Maybe I started a race or something like that. That's so good to see you guys this morning. Really is. It's so pleasurable. I was listening to a guy I follow online this morning, Dame Drops. And he's a food reviewer. I mean, he's basically, for the past 11 years, reviewed fast food. So he's gained a ton of weight. And now he's trying to get up every morning and go for a walk and he's live streaming that. This is kind of interesting. And he was saying that he was trying to encourage people, basically. He was saying, hey, even if you don't get that many views, you may be helping one person keep doing videos. And I can't agree with that more. Right now I am 34. 34 subscribers away from hitting my 5,000. I only need 34, guys. 34 is not a whole lot. James doesn't say I'm loud and clear. That's good. I want to know that. He always helps me out. He's my sound check guy. In case you don't know, James, introduce yourself to James. He's my sound check guy. He's in Savannah, Georgia. But yeah, putting forth that effort every day, guys, you never know who you're going to help out. This channel is to help anybody who wants to start running growing online businesses. That's absolutely all it's for. I will have an agenda usually when I go live. However, if you have other questions, if you have other comments, if you need help with anything, please put that in that chat section there. So what was happening when you was 15? Well, James, when I was 15, I was a bad kid. I was actually a runaway at 11. I was arrested at 12. I did a lot of bad things when I was a young kid. Not a good kid. But I had not a good home life either, so I don't want to blame it on that. A lot of people have good home lives. But I got in a lot of trouble. I was heading in the wrong direction. So I spent time in the back of police cars if that tells you anything. So I never would have thought I would have been alive in 2021 and actually tried to help people because I wasn't helping anybody back then. I was just a misdirected individual. I'll put it that way. But things have changed a little bit now. Things got a little bit better. I got to admit I appreciate people a whole lot more, which I don't think I did then. And now I do appreciate people. And it's kind of funny because today I'm going to get into email marketing and what we can do to do better at email marketing, how to prevent email marketing fatigue, which is what a lot of people have now. And I'm going to go through some statistics with you. But what do you think? I got a beard trim yesterday. My wife cut my hair. She's been doing that all through the pandemic. She's awesome. She helps me out. Arrested for what? Well, which time, James? Oh my goodness. I don't even want to get into all that. It was a tough time. And what's funny is one of the guys I hung out with when I was like 14, 15 years old, who went through a lot of this with me, is one of my best friends to this day. I just talked to him two days ago. And we spent a lot of time talking about stuff and what life was like back then. Let's see here. Paul says, we had a similar misdirected youth, ha ha, had a lot of friends dead by 21. Oh, yeah. Yeah, I had that. In jail, dead, all that good stuff. But yeah, that's not what today is about. I don't want to get too sidetracked. Today is about helping you with email marketing. And that's what I intend to do today. Beer's looking good there, brother. Well, thank you. Yeah, I tried to trim it up. My wife does a really good job on haircuts. It's like she gave me a haircut in the beginning of the illness. I can't say the word apparently on YouTube. And she was better than the haircutter I'd been going to. And she had never cut hair before. And I'm getting off track. But she went on YouTube and learned how to cut hair by watching YouTube videos. We went to Amazon and bought a bunch of haircutting scissors and cones and all that stuff. And I already had a trimmer. And she's just done an excellent job. And I haven't had anybody cut my hair since the beginning of the illness. So what turned things around for you? You know, James, I think it was a little bit of self-reflection. I kind of wanted to change my course. I saw the course going in a wrong direction. And I just I kind of woke up one day and I was like, I want to have nice things. I want to have a nice life. And I know what I'm doing isn't going to lead me there. I mean, I was smoking and doing other things that I shouldn't be doing. And I just, I don't know, I just kind of came to that realization. I started self-educating. I started reading a little bit about how to be a better person and what to do. And I've spent all my adult life working on that, correcting those, I guess, ill-spent times of my youth. I spent time on an ambulance city of Virginia Beach. I was an EMT. I did volunteer work there. I've done volunteer work with junior achievement. I've gone into schools with high-risk kids and taught them because I can relate to them. I've helped the homeless. We fed the homeless. Matter of fact, if you search on YouTube and you search Feeding the Homeless San Diego, I've got one of the top videos with over 100,000 views on that video. But I felt a whole lot better doing good things. I did doing bad things. And I think once I realized that, it makes you change. It does. It changed for me. So I don't wanna get too much into that today, but anyhow, I think I've improved some, but I've got a long ways to go. I know I've got a long ways to go. I know there's a lot more I can do. There's a lot more people I can help. And that's generally what I'm trying to do now with this channel is help people out. Help people who need help. Make it money online and getting some success. And it's just, it's not just about the money. It's having that self accomplishment. And the one thing I'll tell you before we get into that a whole lot is don't quit, guys, because you don't get the results you want on an email because you don't get the results you want on a sales page or you don't get as many views. That doesn't mean you quit. You just keep going. And you will find your path. You will. I mean, I failed a lot in the beginning, but I just didn't quit. Because I won't go back to my old job. So don't quit. No matter what you do, don't quit. Like you turn the path and surrounded myself with positive people and distance from toxic environments. Yeah, yeah, I did some of that. You know, I would always frame my friend from high school, still gotten some trouble. In his 40s, he ended up doing federal time, which was not good. But he came through that okay. And, you know, he said the other day, he lives in a multi-million dollar home now and he's a matter of fact, he lives down the street from Fred Smith. Fred Smith is the guy who started FedEx. And that's a good friend of his, along with, you know, police chiefs and congressmen. I mean, he's really moved up the ladder, but he was the guy that I did a lot of that stuff with. It's just kind of funny we reminisce now that we're even still alive, which is crazy. But let me get into this email thing. Email thing that I want to talk about today is email fatigue. And it's a real thing, guys. People are just not opening emails. Does email still work? Absolutely. Send out an email this morning. It's gonna go out at 10 a.m. Pacific time. And it works great. I send out emails all the time. But you've got to be able to do it differently now. It's harder and harder to really get your brand out there if you don't know what you're doing. It doesn't mean you can't do it. You know, back in 2017, they did a survey and most people said they felt overwhelmed with emails. And, you know, 85% of the emails they were getting in 2017 were found to be useless. Useless, okay? So it's no wonder that in 2020, when they're getting even more bombarded with emails, then it's harder and harder to get through to these people. But that's what we're gonna talk about today. And you can get through to these people. But, you know, you're just gonna have better quality stuff. Email marketing still remains one of the most effective marketing strategies you can do, period. Consumers who buy products after clicking a link and email tend to spend almost 140% more than an average consumer. As many as 50% of marketers claim that email marketing is more effective than social media. And I totally agree with that. Totally agree with that. So how can you overcome it? Number one, start with a welcome email. When somebody joins your list, welcome them and let them know upfront what you're gonna do. I think that's a big problem because companies don't say, hey, we got you on a list and this is what we're gonna do. So when I send out an email, a welcome email, it says, hey, welcome. I'm gonna send you some content but I'm also gonna send you some offers, stuff that you can buy. That welcome email, they say, will bring 320% more revenue than any other promotional emails. That welcome one will. So it's super important that we do that. Number two, you wanna utilize personalization. Now, I use a software called a cartrup. So in cartrup, once you sign up and you put your name in the email, I can actually put your name throughout that email so I can say good morning, X, whatever it is and insert their name in there. And the other thing you can do for personalization is you can also put in your emails, things they've looked at, things they bought so that they know that you're really talking to them, you're really speaking to them. That can be very, very helpful and very important. A lot of these email providers, excuse me, yeah, email providers will allow you to do this. I like cartrup the best because it's the cheapest and it allows you to do more than any of the other ones. Number three, ooh, this is a big one. This is a big one. Are you ready? Number three is actually make your emails interesting. Yeah, how about that? How about that concept? An interesting email instead of a boring one. You can do this, okay? You got to treat each campaign content as making an asset out there, something that's really important. Talk to your customers, their needs, their pains, their interest, all these things that are really important to them. Speak to your customers, make your emails interesting. I try to do this in every email because I think about if I was on the other end of this and I was reading this email, would I be bored with it? Would it be dumb? Would it take up my time? And people's time is so important guys and as they get older and a couple of us are older on this call here today, I know that, we realize that time is so very important. When I was a young guy, I thought I had all the time in the world and I didn't, okay? And now it's dwindling down. So I've got to make it worthwhile now and you have to do the same thing. Number four, this is a big one and I've incorporated this over the past few years and that is get into video marketing. Video marketing is so very important and you can incorporate this with your emails. Generally, my Saturday Live, what I'll do is I'll have a thumbnail of that Saturday Live with me on the thumbnail and letting them know it's a video, put maybe a play button on there or something like that. That's really important. Video marketing is so important. I just did a campaign for our 28 ounce meat and we're getting ready to do our 14 and a half ounce and they clicked through and they could watch a video of me telling them why we were doing this marketing campaign. It was very detailed. It took me probably a week just to do a four minute video on there and I know you think, well, that's too long to do that but you know what, that video has made me a lot of money, a lot of money in the six figures in a period of two weeks so that it was worth it. Number five is use cartridge automations. Now, automations are super important. If you don't have the right software, you're not gonna be able to do this. The cartridge you can get, it'll be in the description of this video. Once this video is not live anymore, the description is gonna pop up and automations can do so much. They can be triggered by doing different things in your sequence. So let's say I'm selling my canned meats and I wanna send out four emails, Monday, Tuesday, Wednesday, Thursday. Monday, Tuesday, Wednesday, that's four, right? But I don't wanna send them any more emails if they take my offer, if they buy the item. Cartra can do that. What you can do is whatever product you're offering in there, you can tag them once they buy that product and what happens in Cartra is before it sends each email, it looks to see if that person has that tag. If they have that tag, it takes them out of the sequence and doesn't send them the email again. So that way, they're not getting that email fatigue and they're like, I just bought this, why did you send this to me again? I think that's really important to do that. You know, you can do a promotional email, like once a week, something like that. I don't do them as much right now, but every now and then send a happy birthday one. Maybe you've got their birthday or something like that, that's kinda cool. You can send automated emails reminding customers of an abandoned car or failed payments, something like that. Email automations can be used for so many different things. Maybe they bought one product and you wanna mention they bought that product but you're referencing a new product. Next one, number six, get real. Get real, okay? Having empathy for your customer is just imperative. It really is. It's more of a necessity than a recommendation at this point, guys, it really is. Don't try to fake it. During the times that we've all been through, your customers are a whole lot more sensitive than ever before and they're gonna smell fakeness. They're gonna know if you're fake, if you're promising them some BS or something like that. Let's see here, I've got a couple other comments in here. Paul says, headlines are everything, like you said last week. I also like adding the PS you recommend. Yes, I have a PS on almost every single one of my emails and here's why. A lot of people treat their emails as something they need to get through so they'll click on it, open it, scroll to the bottom to see what it is. And at the bottom of my emails, I always have a PS with a link they can click. So for those people who are always just scrolling to the bottom, I snag those people, which is very important. Depending on your business, it also may be 100% necessary to address the elephant in the room, okay? Our illness for the past year was one of those examples. So maybe you wanna talk about that. It's important to bring up any objections they may have. You know, I'll say in an email, this may sound too good to be true, but here's why this is true. And I'll give them a reason for it. So being real is good. Number seven is super important because if you don't do this, you're not gonna improve, but it's stay on top of your data. You know, it can be disappointing when you do a campaign, you send out emails, it doesn't go the way you want, but look at what's going on. Where is the broken link? Was it that they opened the email? If they opened it, well, then your subject line was okay. Did they click? Well, then your email was okay. Did they not buy? Maybe your landing page is the problem. So don't say, well, my email campaign didn't work because I didn't sell enough. Your email campaign may have worked beautifully, but maybe you sent them to a page that they didn't wanna buy on. Maybe there's something wrong with that page. So you gotta look at each part of your email campaign. So let's look at each part of the email campaign. You got the subject line. What is the job of the subject line to get them to open the email? If you tell them what's in the email and the subject line, there's no need for them to open the email. If you say 20% off on women's shirts today and a man receives it or a woman just bought a shirt yesterday, she's not gonna open your email or she believes that a sale is 50%. So that subject line's not gonna work because it gives up too much information, okay? So subject line's very important. And when they get to the email, is it making them want to get more information? That's what an email's supposed to do. It's supposed to not sell them anything, but make them wanna get more information on what your offer is, whether it's content, whether it's opt-in, whether it's joining, whether it's buying, that's what the email is for. And then once they click on the email and they go to your page, your page is designed to get them to do something. It's to opt-in, it's to buy the product, it's to join, it's to watch a video. What is the point of that? So when you're looking at these email campaigns, guys, there's several different parts to it and you gotta stay on top of the data. Where is it falling off? Where is the problem? That's why Cartree is so good for this because you could go to analytics at the top of Cartree and look at any of that stuff. See what's going on throughout your entire campaign. Let me another sip here. Let's see. Paul says, I really liked the Ted Nichols book on email marketing. And I haven't read that one, Paul. I've got, you know, it was funny, I was boxing up my office a little bit yesterday and I've got boxes of books. I gotta start reading some of these books. I have so many books right now, I gotta get into them. Number eight, keep looking at your stats. This is something that people don't do. Most people will look at them one time and they never go back to them again. Stats change, your statistics change. More often than not, you'll see which campaign was a success in terms of clicks and opens and which one appeared to get trapped by spam filters. That can happen too. And it could be the words you're using in your subject line. A few days of sending an email blast, check out your numbers to see actionable insights for your next campaign. It's really important to do that. And of course, Cartree has all those tools that allows you to do those things, which is super important. Because if you don't have the tools, you know, if you're not using a good software to do these email campaigns, you're gonna be really frustrated. You may be doing great subject lines and emails and all that, but nobody's ever seeing them because it's going to a spam folder. I had that problem with InfusionSoft. When I switched from InfusionSoft to Cartree, I immediately started making more money. And it was only because people were starting to see my emails with InfusionSoft, they weren't seeing them. I think they call it keep by InfusionSoft now and they're trying to keep their customers. But that was, excuse me, a very difficult software to use first off. I never got good at it. Jessica was very good at it. She built almost all of our campaigns in there. I never really got good at it. I got good at it, I understand it. I can do Cartree. So that's another thing. So kind of in conclusion here, email marketing is much more challenging than it was, let's say, 10 years ago. But just about any marketing tactic has gone through transformation over the years. Doesn't mean if it's TV commercials, radio ads, billboards, billboards. Why does anybody do billboards? I'll never understand that one. I mean billboards, let's stop for one second here before I get into this. A billboard is where you put an ad on something and you don't ever know if it worked or not. You don't. I mean, you get business or you don't get business. Nobody ever comes in and says, hey, I saw your billboard the other day. They don't do that. So since they don't do that, and besides that, who's looking at billboards? I mean, this is what people are doing when they're driving down the road now. I know, I know they're not supposed to, right? But they do. They don't even lift up their heads to look at a billboard. Why would you spend any money on a billboard? Why do billboards exist? I don't even know why they exist anymore. Funny story about that. When my son was about eight years old, we were driving on a trip and we were driving down the interstate and there was a big billboard that said available and then it had a phone number. And he looked at it and he read it and he turned and looked at me. He goes, what's available? I said, oh, that's cute. That's really funny. To this day, I kid him about that one. So it would really be weird to expect email marketing to remain the same because all these other things have changed. The good news is marketing software like Cartra has evolved to help you out that will change. It'll help you get ahead of your competition. But if you're not using some of these tools, a lot of people go, I don't want to spend $97 a month for Cartra. Well, what if it made you $997? What if it made you 9,000 or 90,000? I mean, I know what it has for me. It's made me over six figures in a single day before. Not every day. I wish it was every day. But it has in good campaigns. So the key to finding a really good solution is finding the right software. And I think Cartra is it. I really do. So put some of your comments. Excuse me in there. A little burp going on today. Are you doing email campaigns now? I want to hear from you. What successes have you had with your email campaigns? What have you tried in email campaigns? What is keeping you from doing an email campaign? I would love to know. We're down to the last few minutes here. So if you've got a question, you got a comment, you got a suggestion, now's the time to put it in there. And I'll be happy to address it. If you're watching this video and it's not live, it's OK. You can still put comments below the video. There's a comment section there. When I go live, there's a chat box. And I can answer you live. But even if it's not live, I get it. Not everybody can watch live. Put your comments in the comment section below the actual video. Also, before I forget, give me a thumbs up. I don't think I mentioned that. But some of you already did it. Give me a thumbs up for this video. It helps a lot with the algorithm. Also, if you would subscribe, I need 34. 34 people to subscribe so that I can hit that 5,000. 34. I'm kind of in a contest with my wife because she has another channel. She's real close to 5,000 too. Not really a competition, but we're just kind of neck and neck. And also, once you subscribe, now the Subscribe button will be red initially. Once you click it, it will turn gray and then a bell will pop up like this one. You wanna ring the bell. Turn on all bell notifications. You actually have to click the button that says all bell notifications. If you don't click that one, you won't get all notifications. I don't know, randomly, I guess YouTube decides what you're gonna get. Let's see what we got in here. Paul, my man. Day of the billboard with the way of Burma Shave. Burma Shave. Yeah, I remember that when I was a kid. My dad used old spice and I can't remember the Shave cream he used. It wasn't Burma, but it was some old fashioned thing. But I will say Burma Shave has great copy. Is there a best time to send email in days of week? There is, but it's different for everybody. In Cartra, it will show you when you're getting your most opens and when you're getting your most clicks and it will tell you the days that you should do this. Now obviously, initially, you have to send out emails at different times of day to find out what that's gonna be, that sweet spot. You have to have some data in there. But Cartra will do all that for you. And like I say, it's different. It's like if I send out an email for JR Fisher Training and it's about courses and that type of thing, I usually send it out right before lunch. And I send it out right before lunch because people are kind of winding down. They're going through the email. You know, they're thinking about leaving the office or I'll send it out in the early evening when they're leaving work, something like that. And those seem to do pretty well. Now, my survival food company, that is not the best time to send out an email. As a matter of fact, the best time, excuse me, I said all that wrong, after lunch is when I send those. I just got all that backwards. After lunch for my training company because they're coming back from lunch and they want to check their email and all that, that's the best time for those. My survival food company, I send before lunch. And the reason I send it before lunch is they're hungry, right? And if they see these emails right before they're getting ready to go eat, they're more appetizing to them. They're more apt to buy the product. So we figured that out after years of sending all these marketing emails, that's the best time to do that. So that's kind of an interesting thing. Let's see here. James Ullcher, author of Choose Yourself is great with emails that will fit well on smartphones. Yeah, you gotta think of the device. Thanks for bringing that up, James. The device is super important. It's like I know a lot of people will do YouTube videos and they'll do a thumbnail and the thumbnail has like 20 words on it or 10 words on it. They can't read it. I mean, they can't read it. You're just, it's totally pointless. When they're scrolling through their phone like this, they can't read all those words, you're wasting your time. Two or three words, max, sometimes no words work a whole lot better. So think about the device. And I know like 80% of my audience now is on a mobile device, which is huge. You know, in the beginning, I kind of resisted that. I'm like, oh, they're not gonna watch this stuff on a phone. They are and they do. And I had to learn that too. Do you do holiday or event-tied emails? I do, I don't do them often enough. I can improve on that. I usually do a big Thanksgiving one and a Christmas one. The Thanksgiving one does very well every single year. And guess what we sell? Can Turkey. We sell other things too, but Can Turkey does very well. I do recipes, I do all kinds of stuff. So that's a really good one. Have a blessed week, a head gang. Thank you so much, Paul. We are nearing the end here. And like I say guys, if you haven't subscribed, please do so. I need 34 people. Don't subscribe if you're not gonna watch videos. Please don't do that. But if you're gonna watch videos, please subscribe. I need 34 more to hit that 5,000 and then I'll give you my new goal because I'll have a new goal after that. I can promise you that. Today I need to do some editing. I need to set up my, and just so you know what my day's gonna be like. I need to set up my new campaign. I did a campaign for 28 ounce canned meats. We're gonna do a 14 and a half ounce. And what I'll do, and this is the cool thing in Cartra, I can copy all of those emails, all those sales pages, all those products and just switch it to 14 and a half ounce and change the pricing on it. And boom, I've got another campaign. I don't have to build it all out again. I can use the same campaign, which is pretty cool. I can use the same video, which is pretty cool. So that's what I'll be working on today, getting that done. Plus I have to do some boxing. I boxed up, I think six boxes last night of stuff from my kitchen and various rooms, a little bit from my office, getting that all together for a move because that's coming up real soon. And guys, as far as my lives go, when I'm traveling, I'm gonna be traveling twice. Well, I'll be traveling definitely from the ninth to the 11th. So during the ninth to the 11th, you probably won't see me online. I'll try to do some kind of lives when I'm on the road, but we're gonna be in North Carolina at my wife's sister's wedding, which would be pretty cool when we have people staying here at the house, we always do. So don't think about breaking in, that won't work. We have people staying here. But so I won't be live for that period of time. I do apologize for that. I still will upload videos, as I always do, but I won't be able to do the lives. By the way, see meat prices are going up and pork is high, yes. And we're gonna be experiencing more of that. So yeah, if you wanna buy survival food, go to Survival Cave Food. Let me put that in there. Go to Survival Cave Food. There you go. Get your meat, get your meat from Survival Cave Food. That's what I sell. Some of the best meat in the country you'll get from Survival Cave Food. All natural, no preservatives, add to chemicals, and the animals are treated humanely. So that's very, very important, I think. Peace and blessings, everyone. See y'all tomorrow. Thank you very much, James. We're down to 9.28. So yeah, I'm gonna get out of here too. I really appreciate you guys showing up. It's a blessing to have you here. It really is. I love each and every one of you. I thank you for your input. I thank you for sacrificing some of your time with me, which, you know, your time's so important. So I really do appreciate that. Thank you so much for being here, guys. I'll see you tomorrow.