Sony 4K - Four times the detail





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Published on Nov 1, 2013

For more information on the range of 4K Ultra HD TV products from Sony, follow this link http://www.sony.co.uk/4k.

Get closer to reality with Sony 4K TV. The new advert from Sony showcases our 4K Ultra HD - delivering four times the detail of Full HD TV for the ultimate picture quality. Around 8 million petals were used to symbolise the beautiful 8 million pixel display, only possible with 4K TV.

On this YT channel you can choose to watch the new advert in resolution up to 1080p, which we believe is appropriate for the widest number of YouTube users. However, if you want the full experience of 4K, you can visit www.sony.co.uk/4k to find the location of your nearest store selling Sony 4K TVs, where you can see 4K content on a brilliant screen without any potential bandwidth limitations.

At an eye-popping resolution of 3840 x 2160, the detail's so sharp and clear the viewer is immersed in the realism. As flowers erupt majestically from a volcano and sweep through Costa Rica's vibrant landscape, the ad conveys the emotional power of seeing Ultra HD for the first time and experiencing the deeper, more natural tones of the unique TRILUMINOS Display showing more of the colour spectrum.

Everything was shot in 4K with Sony's revolutionary F55 and F65 cameras, as used on movies Oblivion and After Earth.

Director Jaron Albertin said, "I was really excited to be shooting this ad in 4K in such an amazing location... when I saw the final footage, I was stunned - it just produces really amazing, detailed images... you can see the tiniest detail."

We recommend watching this at 1080p. Then just imagine it 4x sharper!


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