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Published on Dec 25, 2014
In Episode 3 of Meet The Professors, Dean Emeritus Ed Donnerstein (University of Arizona Department of Communications), Victor Strasburger (Distinguished Professor of Pediatrics, University of New Mexico School of Medicine) and Deana Pollard Sacks (Roberson King Professor of Law, Texas Southern University) discuss how the human brain inputs, stores, and processes information, and why the media is so powerfully influential in how we think and what we believe. The professors discuss how people learn scripts from watching television and other media, why children are much more influenced by media than adults, and how parents can protect their children from the negative influences of mass media.