 Some of you know that I really don't like funnels. What do I mean? In my field of marketing and sales You if you learn anything about marketing, you'll probably start to learn about sales funnels or marketing funnels and The idea is that with a funnel You probably have experienced this like you watch someone's free video And then they like pressure you to sign up on their email list to get some goodies and freebies and you know a wonderful Some kind of like PDF or video series or some other free gift Right, and so they kind of take you from the free content level down to the email subscriber level And then once you're on their email list or consistent follower, then they'll try to pressure you into buying some low-level Product some online course some book some workbook Whatever it is and then once you've bought a lower level lower price thing Then you'll feel the pressure to buy their higher price thing and then the higher brand and finally you're working with them One-to-one. So that's the sales funnel is that this kind of designed Journey for the customer to kind of go from one love one level of spending to a higher level spending. I don't do that Okay, I don't Love it because I've been part of obviously just like you have I've been part of many funnels And I always feel like there's some agenda there I feel I don't I can't really trust a person because I just know that I'm consuming content I'm consuming this online course Just so that at you know at the end of it or some time in the middle They're gonna try to get me to sign up and I just can't trust that person because I know they have an agenda. That's hidden Altairium that's that's the problem. I have with funnels ulterior motive agendas You know it. I'm sorry if you've been trained in it by the way and you've been using it I don't I don't want I don't want to judge you you didn't know until you saw this video You never really thought it through that you have this ulterior motive that it's Eroding the trust of the person who is in that funnel with you It's just it feels it feels off because they can't trust you right. So what do I recommend instead? Here's why I recommend I recommend the concentric circles business model And so what I mean by this and if you want to see a diagram you can Google Concentric circles business model George cow and you'll see a diagram, but I'll just explain it to you in a few minutes Hopefully, it's easy to understand. So concentric circles It's it's kind of a kind of built off the funnel But it's much more wholesome and the way it works is this Imagine a series of circles like you here in the center of the circle You're the one who radiates the value the presence the wisdom the products the services You're your creativity is what creates the other levels in the circle So it's you at the center and then right outside of you is the level. It's a circle called one-on-one one to one clients Your private clients have the most access to you. Well, they're your private clients, right? They pay I don't know what they pay $500 a month Let's say your private clients some of you charge more some of you charge less whatever it doesn't matter But they pay you a certain let's say $500 a month They pay you to get access to you one-to-one you have You can customize your advice the most of them and you have the most Responsibility for what happens at this level compared to the other levels because they have the most access to you You can customize your advice for them You get to know them the best and then outside the one-on-one client level is the next circle up Which is group programs and with the group programs You are able to serve more people than you could at the one-on-one level one-on-one level You can't serve that many with group programs You can serve more people, but they get less access to you Maybe they get a weekly, you know group call with you or something like that. You can't customize your advice to your group program members as much as you could with the one-on-one clients and They don't expect as much from you right and they're paying less So let's say your one-on-one clients are paying you 500 a month your group program members might pay you 200 a month and they get access to group call and then they get to know each other as well and You have less responsibility for for what happens at the group program They'll compare to one-on-one level and then what's above that? online courses Above the group programs you can serve even more people with online courses, you know So instead of them paying you $200 a month Maybe your online courses $100 each or $150 each or whatever so it's like online courses You can serve a lot more people They pay you less per month or one time anyway, and then You you can deliver your value to a lot more people and you actually you know You can make a lot of money doing that online courses you can serve a lot more people to get less access to you And then above that are books so online courses and above the online courses are books because books you can be spot by potentially millions of people and That your book readers aren't going to expect to be able to email you detailed questions and have you so when was Lots and you bought up you bought your books and go let me let me make sure the author responds to me Whereas online courses they have a they have a bit more expectation that you'll respond your group program members right further from books They don't expect as much online courses. They expect some group program members They expect more from you and then obviously one-on-one clients They expect the most from you right and you have the most responsibility there and finally at the outer level is free content free content it doesn't cost you any more if you know a million people Watch your YouTube videos or read your blog post not really right your blog post web hosting Maybe a little bit more per month, but it's like it doesn't it's truly scalable for look to touch the whole world And they should have the least expectation They usually do have the least expectation for what they can the kind of access they have to you and you should give yourself the least sense of responsibility and this of this this model so this is why it's more wholesome than the funnel That's more wholesome because I allow people to enter and exit any level Without the pressure of going to the next level. That's the key So you can watch all my free content all you want and I hope you won't feel the pressure to have to buy my books Or to get my courses or I still make invitations regularly because that's my business I mean that's I hope you would do as well you make invitations to your audience regularly to tell them about your product Services, but hopefully you do it gently hopefully you do it in a way that doesn't create a negative feeling for them I try to do it in a gentle way So it's like I allow people to enter or exit any of the levels whether they want to buy a course or be a part of Group program or just check out free content or without the pressure of going to the next level I think that's what makes a concentric circles works work Well and also helps you to visualize the boundaries that you create with each group of people so that you can stay healthy and That their expectations can be healthy with you as well and the money you make also is you know It's very clear how much or how little you're charging for each level So I hope this is helpful as an overview. Thanks for watching and I look forward to seeing any comments You have below and thanks so much for joining me