 Apple recently upped the number of job postings it has related to generative models. Apple plans to spend a billion dollars a year on developing generative models for things like coding, creating music playlists for you, completing text in pages and things like that. I do believe that they are the sleeping giant in this field. I don't think that anybody could have the impact on the AI space, at least as we understand now with primarily LLMs. That would make Siri a million times better tomorrow. I think that it could radically change and reshape how we understand and interact with our phones and Apple owning all of that hardware technology and the relationship with the customer I think would matter a lot. It seems like they are going to go in-house with it. I think it's a smart move. Will they be able to do it? That's a larger question.