 My name is Roberta Aida and I work as a graphic and information designer at the gym at Kimberley. It usually happens that my colleague comes to me with a lot of numbers, charts and they ask me can you do a visualization with this? The last phase of the process when we produce a rigorous impact evaluation is translating something that was produced in a very technical manner into something that everyone understands. The policymaker, the journalist, our colleagues in the field that have very different backgrounds. My job there is to make these numbers something that tells a story and it's always really interesting how little details can change the old perspective on the visual itself. Something that we think quite hard about in the IOM data center is presenting our work to policymakers in workshops, close meetings. For example, some of our findings have entered discussions at the EU level helping assess the impact of these campaigns more rigorously. These are the ways how we try to stay relevant and reach our audiences.