 Inauthenticity in fundraising is so easily detected by those who see you as inauthentic or fake. We have to be honest, what are we gonna say? Well, if they say what is the purpose of this call, tell them honestly, tell them why you want to see the prospect or talk to the prospect. For example, I want to discuss with Dr. Patrick our efforts to end homelessness in our community. If that's your cause, by me saying that to the gatekeeper, I'm getting him involved and giving him an understanding of what I want to accomplish. And that's really important, be personal, try to get to know the interests and remember their name. So use their name, say their name. I'm calling Dr. Patrick John because I really want to tell him about or tell her about our efforts and homelessness. Remember this, this is such an important thing about gatekeepers. They can influence the decisions of the prospect or donor. If you're not respectful or you're not honest, they're not gonna help you when they go in to sit with Dr. Patrick. They're gonna tell her that you are not respectful, that you are condescending or whatever. They have such influence that you have to sell them. They could very well do some of your work for you. If I treat John and I talk with John about, he might go into Dr. Patrick and say, you know, I just talked to this guy, Jack. He was telling me about the efforts to end homelessness. It sounds really important work. He's on the phone. Would you like to talk with him, Dr. Patrick? That kind of thing.