 A cell cannot be closed until it's opened, okay? Hey guys, what's going on? It's Andy. In this video, I want to talk to you about the four things that are going to teach you how to open up the cell. Now, by the way, if you want to go to the next level, you need to understand this. A cell cannot be closed until it's opened, okay? And a lot of people don't know how to open up a cell to actually be closed. They don't create interest. When they go to ask for the customer or the client to say yes to them or their product, whatever they have, they don't get the answer they want because they never open the cell. So these four things are very important, okay? So how to open up a cell. Number one, you got to get their attention. You got to get their attention, okay? So how do you get people's attention? Number one, be a freaking professional and do a great job. If I come out and I say hi to you or if I'm saying hi to you here or when I'm treating you great, I'm going to make you feel that I care about you and that I'm really good about what I do, okay? And by the way, you're going to want to know what I know because when you're around me, you're going to see that I'm an intelligent person, but also I really, truly care, okay? And by the way, I'm not on my phone. I'm not messing around. I'm not distracted. I'm not BSing with some buddies. I'm all into you. You're the only thing that matters to me, okay? So number one, get their attention, okay? Be good at getting people's attention quick. That's one of the first ways to open up a cell. Number two, establish common ground. Listen, I'm going to tell you this, all right? This word right here, rapport, okay? Number one, the second you fall out of rapport, you never close a deal again in your life, okay? That customer is dead and they're cold when they fall out of rapport. So I want to talk to you how to build rapport, okay? Because rapport right here, once you fall out of rapport, you're toast. You're done. Hey guys, what's going on? It's Andy. A lot of you leave comments telling me that you need help. Do me a favor. I'm going to tell you the best way to get a hold of me. Shoot me a text message right now, 918-210-0254. 918-210-0254. I'll help you with whatever you need. I got your back for life. Let's get back to the video. So the main thing that you want to do is establish common ground and build rapport with your client. So look for a shirt they're wearing. Look for a ball cap. You know, look for a bumper sticker on a light. I don't care, license plate, bracket. Find something that you can spark something with, okay? But building rapport is huge. By the way, if you want to build great rapport, people ask questions, ask great questions, get great answers. So four ways to open up a cell. Number one, get attention. Number two, establish common ground. You and them got to speak with familiarity and feel like you've known each other your entire life. Build that rapport. So number three, really important, how to discover the need, even when they don't realize they have one. Look, a lot of people don't even realize that they need your product as bad as they need it. It's your job to ask great questions, discover the need so that they know that they need you. Number four, make sure that you add value to their lives. This is really important. As you're looking at all these, when you're opening up a cell, as you're building common ground, you're getting their attention, you're discovering a need that maybe they didn't realize they had or make them feel even how important this is, that they didn't realize it was even that important, you're going to show them that you're going to add value to their life or this product's going to add value to their life. And if you do that, guess what that's going to do? That's going to open up the cell, they're going to want to know more from you. And now you get the opportunity to do your job. So there's a deal, it's called hook story close. Let me explain this to you, okay? So this right here, this is the hook. Okay, it's like when you're fishing, you feel something taking the bait, boom, you hit the hook. Once you set the hook, you get a chance to tell the story, which is about what you're going to do after you open the cell and then you get to close it. Hook story close, this is the hook. This is how to open a cell every single time and you'll crush it, learn these four things. Hey guys, I just want to tell you the true one percenters you made it till the end of the video, do me a favor, share it with the friend that wants to go to another level, make sure you like the video, comment below so I know who you are, set your notifications and then subscribe to the channel. We got daily sales training videos dropping. I'll see you soon.