 Live from the Sands Convention Center, Las Vegas, Nevada, extracting the signal from the noise. It's theCUBE, covering HP Discover 2015. Brought to you by HP. And now your hosts, John Furrier and Dave Vellante. Hello, everyone. Welcome to SiliconANGLE and Wikibon's theCUBE. This is our flagship program. We go out to the events and extract the super news. We are live here in Las Vegas for eight years. We are live here in Las Vegas for HP Discover 2015. I'm John Furrier. My co-host Dave Vellante. Next guest is Jason Newton, Senior Director of Marketing for HPN. Welcome back to theCUBE. Great to see you. Hey, thanks, guys. It's been a long time. We're just talking about it four years ago. I was with you guys. The new style of business, the transformation, it's really super exciting. We get to do the CUBE interviews all around with different shows, different industry events. We were just at the open stack with the cloud, which is now getting so much legs. The mobile size really just so obvious it's so game-changing going back to 2007. Everyone's connected. So this transformation message is huge. So what's your thoughts on that? And take us through the high level of what's happening around transformation with HP. We've been hearing it loud and clear from our customers for a while. They really want a different approach. They want a different kind of HP to come at them and not through silos and products and speeds and fees and technologies. It's overwhelming and loud and clear that we need to do something different. When you talk to them, there's most of the traditional enterprises and let's be honest, that's where our strength is. We've helped build a lot of empires and enterprises over the years. Our expertise has always been in getting the most out of your application and out of your data. We don't necessarily sell the app or whatever. We might help you develop but our expertise is building the infrastructure and the operations to get the most value out of it. With the world that we're in, it's this digital era and what Meg is going to refer to as the idea economy, tremendous amount of transformation that's going on. The speed of which this transformation is happening and everybody recognizes now it's disrupt or be disrupted and they're looking for someone that can be that transformation partner to build that bridge from where they are today to where they know they need to get to in terms of a new breed of applications, harnessing a new breed of data, delivering a new style set of experiences and dealing with an increasingly complex threat landscape. So her keynote's coming up later today so this idea economy, you kind of gave a little teaser there, showed a little love there, a little preview, I guess, idea economy but to me that springs to mind this whole agile. If you look at the major transformation enablers, cloud, mobile, social, big data, these are the kind of trends out there. The enabler has been this agile concept which has been more of a developer thing but you guys talk about customers. Idea economy is not just like everyone's got a good idea, there's execution involved. Is that kind of the recognition that HP has? Well, yeah, I think there's two things about the idea economy. Yeah, you're right. Ideas have fueled business forever, right? Microsoft had a great idea at one where Bill Gates had a great idea at one point, Steve Jobs had a great idea at one point. I think when we talk about the idea economy today, what makes it different is the fact that is the access to technology resources capital are the barriers to the access to those are lower than they've ever been. The ability for a few guys, a couple of developers to get together and take an idea into an outcome, into value, into a product, into a service has never been easier to do. When everybody's got the same access to capital, to expertise, to technology, I get out a credit card and I can spin up whatever I want on a cloud. Everything left is time. Time is that differentiator. Time to value is the number one priority. That's the enemy. It's a great opportunity for enterprises, but they've got to know that the playing field is now leveled and smaller competitors and maybe even competitors they've never even heard of can come in and radically disrupt the industry. Agile, in fact we're doing a big area on DevOps trying to help traditional enterprises modernize their operations and not just empower developers but the whole application life cycle of development how can we radically accelerate operations to deliver a more productive, high quality environment. So we talk about this all the time on theCUBE and I wonder if you could spend a bit more time on this, Jason. This idea that you've got this infrastructure, the barriers to entry of starting a business are largely limited by your ideas. You're building on top of this digital fabric and you're bringing different technologies together as hardware, software, mobile, social all kinds of cloud. So what's HP's role in that? I wonder if you could talk about that. So how should we think about HP going forward in this digital economy? The resources that you bring to bear how you're transforming your customers organizations. Well like I said enterprises in business today has legacy applications meaning every application that's running in their data center will call legacy, right? Doesn't necessarily mean old it just means that's what they have today and that's what they run their business on and that's what's core but they know there's a new breed of applications that are out there that are going to be fueling the way they do business and it could be the way the way they're making money is radically transforming and what these customers are looking for is I need to build a bridge from where I'm at today I need someone to understand the challenges that I've got going on today those apps and that data but how to bridge and build that integration point right with where I need to get to it's a whole new class of applications that maybe I don't have the skill sets to understand I don't I've never really built an environment for them I recognize that those apps might be consumed as services or they might be hosted you know in a public cloud how do I sort of orchestrate all of that integrated those are the real I mean let's face it this is going to be hard right hybrid is going to be hard and our customers are saying we need someone that can be that transformation partner help build my own journey do it my own unique way I need someone that understands maybe the financial implications of it and actually can help me build a business model around it so it's it's much deeper than just you know is it the right server or is it the right storage for that there's a lot of other things involved and I think our role in all of that is is to play that strategic role for that customer that we we've been there right we understand where they are today we can help you build that bridge going forward and it it's more than just technology you know it's more than hardware it's it's software it's services it's financial capital and financial flexibility and it's business enablement and if you take the combination of enterprise services HP softwares assets the enterprise groups hardware vast experience that we have the financial services you put that package together you give it focus right I mean I think it's tremendous the role that we're going to play and it's it's it's rather unique in the industry there's no one else that's really bringing those things together in that way and we go ahead Jason we're here live by the keynotes coming people are watching yeah give us a teaser of the of the of the show theme I mean HP Discover always has a great cadence to it great customer vibe here in the past years it's always had the spring to a step as we're all the employees and customers are coming biggest spring biggest spring the stuff that I've ever seen and discover lay out the pillars what is the theme of the show for the folks that aren't here well I think I think one of the big things about what is the news the story of you know Discover 2015 you're it's really the first time that the public is going to start to get a real glimpse at what Hewlett Packard Enterprise is going to be about Meg's going to spend a lot of time talking about the future of Hewlett Packard Enterprise what are what our role is in the world the where we're going to play what we're going to stand for and you know you're going to see things like the brand being expressed around the around here so you're starting to see that transformation happen and over it's going to start accelerating over the next few months but start to get a sense of that story what Meg's going to talk about is she said that one of the advantages of the split is the increased focus that we're able to have as a company I've definitely seen that there's been an energy in the two different groups getting much more focused on look we you know you have your customers and we have our customers and I can now just focus on the things that I really know need to go get done with my customers and you guys can do the same and I think it's really given a big energy and our we talked about HP's unique role or Hewlett Packard's unique role in this is going to be that transformation partner and so we recognize we can't continue to come to customers with you know a server or a storage or whatever to be that's not transformation that's technology categorically hybrid cloud so four things so four areas of focus transforming hybrid infrastructure why do we need that because the nature of apps are changing right different breed of applications coming I need apps for the internet of things I need mobile apps I need web I need traditional and I need to bring those together right and a consistent integrated government way second I need to think about protecting the digital enterprise very different sort of notion around risk it's more than just security it's more than just perimeter breaches complicated it's a lot of moving parts well a lot of moving parts there's risk in all its forms we've got to take a different stance towards risk much more sort of lean forward proactive stance towards it and we need to accept some things like breaches are going to happen we can't we can no longer think in this digital world we're going to stop breaches so when they happen how can we find out quickly how can we make sure that the you know there's not much damage done etc so protecting the digital enterprise is a huge area focus for us yeah that's huge and again these are all things that we're hearing from our customers they're saying this is my challenge I don't I don't just need a better piece of hardware that's not my biggest problem in the world right is I don't want to destroy my brand or have my brand destroyed by a well-funded you know a group of hackers right that are coming in with the perimeter security model that opens up and with the API economy all these these new transforming transformative trends yes with technologies the integrated stack some people call it really teases out the model of future which is integrated solutions and again you put together you know the security intelligence the expertise that we have that we we do this stuff with thousands of clients every day the portfolio assets that we've been developing over the last years old-school a tall of encryption right stuff that you know is born out of you know some of our most mission critical technologies bring that together in the modern world and suddenly we've got a one of the most powerful encryption technologies out there today so it's all of those elements it's hardware software services so that's second area transformation third is we need to do a much better job of empowering a data driven organization you know today I mean obviously data is always at the center of every business but being data-driven is kind of a different idea and one of the areas that we're especially focused on is a lot of customers have taken that and you guys have written a lot about this talked a lot about this but they've taken their first steps into Hadoop and the return on investment that they expected is a lot less than what they're actually seeing right and so they've got this massive data lake I built the big Hadoop thing now what right and there's still I think a lot of other vendors that are out there with kind of it's early days it is still early days but real time is relevant I mean this idea concept is about exactly and that that's our point is that this isn't some sort of big future long journey thing there is actionable questions that we could be asking of our data today and getting answers on and putting analytics to work in very practical simple ways and you know out of that and that's one of the areas that I think we're really going to shine is you bring together the Hadoop the Haven platform around say Hadoop plus our you know big data services capabilities and I mean we can start generating business outcomes and value right now we don't it's not a you know sort of a long-term feature thing that we have to do so you know Kyle Mahoney called that three years ago yeah he said it's going to be very relevant but it's not a one trick pony it's not a silver bullet well it needs all the value that you have surrounded you know I mentioned encryption you know you cut this massive amount of data a lot of it's very valuable you know you want to encrypt all of that data right that's not an easy thing to do today so anyway so that's three so that's number three and then number four is that we're hearing from customers as they want to enable workforce productivity but what they're talking about is the digital workplace right and the digital workplace is everywhere it's not just about employees with laptops and mobile devices it's about engaging customers at the moment in need right so it's empowering employees and engaging customers so they need the tools which is devices they need a security model that works for it well the way we look at it yeah I mean the way we look at that is it's actually all about the experience so you take the app you take the data you secure it all of that hard work falls falls to the wayside if you fail at that last mile of the experience right so how do we ensure a high quality experience whether it's the engagement from the application it's the right day to deliver the right time it's the it's just the quality of the connection and the basic plumbing of the whole thing right we were talking about you know all these concurrent live streams and how you know complicated that is flash mob videos and you know do I even have an infrastructure that's ready for that so this fourth one is last because it's probably the most important I think we're moving into an experience driven world and the digital workplace is going to demand a new set of experiences that enable and empower customers and employees in ways that we really haven't and the fourth is the connection to the business model so you got transforming the hybrid infrastructure protecting the digital assets that's a whole risk the whole digital enterprise digital enterprise empowering the data driven organization enabling workplace productivity so how should we think about these capabilities in each of those you're sort of transforming your own organization from a product centric to sort of this capability centric you want to go back around sort of the so like transform you know I think the big area that we're going to play in transforming the hybrid infrastructure maybe not be necessarily intuitive to you but I kind of mentioned earlier as apps applications that's app driven right that really is our strength we build great hardware don't get me wrong but are you know I think sometimes underappreciated we have tremendous capabilities and thousands of specialists they know how to get the most out of an app they know how to they know how to build that infrastructure get the most out of it and then you combine that with our folks in the enterprise services group their ability to then develop and translate that application into and align it to business process right into business outcome those that combination means we can help you bring an idea into an app into production into value and outcome faster than anybody else in the industry and you talked about the bridge earlier right 90% of the revenues probably coming from those legacy applications but everybody's trying to get to the new stuff how do I present correct the legacy apps with a through a prism of right of the new stuff that's right complicated that's the way that we're going to approach the thought the only reason to go to a hybrid infrastructure is because of you know the diversity in this new breed of applications that are coming I mean if it apps weren't changing we don't need to change our infrastructure we're finding the way we are but that's not the reality 2020 we estimate something like what is it 7.6 billion people 100 million connected devices or billion connected devices a trillion applications one size isn't going to fit all and I've got all these issues and questions of integration and governance and compliance and protection and different needs for cost and speed and scale across those applications so I really need a solution for my app environment that are today and tomorrow I think that's the key the solution is the key so like we've been again over the past three years mentioned Colin calling that which is obviously user and close to the action you've seen the different buzzwords come and go whatever people call the workload workload and it's all relevant but it's all vectoring on the same path which is the user environment of productivity sets the pace because that's the driver of the car if you will there's some instrumentation on the panel but there's an engine so you got to have the tooling for the user but at the end of the day the engine of innovation still has storage it's still the same stuff right you know Larry you know it's all that same it's still the data center someone has to have a data center data centers aren't going away so the whole cloud concept so infrastructure is not going away it's just changing so the user experience is about notifications so there's some things happening at the edge of the network and then you add on internet of things so that I think is pretty much a done deal people see that clearly so your customers are telling you what are your top customers what are your customers telling HP the four pillars right you want hardware that works for that yeah they're telling hey we got a new breed of apps I need a new type of infrastructure to deal with it they're saying I'm dealing with threats that I never conceived of before firewalls and harden perimeters aren't going to do it for me anymore how can I use analytics to predict when those things might happen we're hearing from the data we're hurting it loud and clear hey we're down one not so good how can you help me with round two real time stuff like in my workplace we all probably travel a lot the digital workplace of the airport it's like three employees they're in 500 kiosk that's a different type of workplace that has to be enabled it's a different type of app and workload there's transactions that are happening there customer satisfaction is key if that thing doesn't work they can't buy it from one vendor hey I'm going to buy that security from that company it's all interconnected now exactly that's my point that's what the customers are asking for how do I transform and do those different things and it's not just a random act of mobility it's not putting a new wifi node and it's not going to deliver the business outcome that you're looking for they don't want to spend time doing all this heavy lifting they want to spend time taking the ideas combining them with other ideas and adding value as the transformation partner in the digital world I think that's what HP is going to stand for we recognize that you have great ideas and our job is to help you unleash the value and the outcome of that idea whether that idea is expressed in an application how can I empower your developers to create it how can I deliver an operation environment that streamlines the delivery of that how can I secure that application how can I deliver that app to the end user in a high quality high experience type of way to outcome is really what we're going to be all about so you're excited very excited so what gives you confidence that HP is going to drive this future legacy, the culture the people that we work with here I think we're really getting back to our roots I think that the split gives us a lot more focus so that we know who we are and what we stand for in the marketplace it obviously enables us to make some more focused investments whether it be in services or hardware talk about world leaders and delivering user experience Aruba has really been on the front edge of that now they're part of the family all of the right moves, all of the right direction and I think you're going to see it this week the spring and the step of HP particularly the Hewlett Packard enterprise side of the house very excited about the four transformation areas and I think that's going to be the big buzz and the big story because customers are going to see it it's a different story I mean how many times have you been a discoverer six to seven? This will be the first time that we don't go on the main stage as business unit silos all the leaders of the business are going to come together and they're going to tell a customer in story about the things that customers care about they've told us that they want to hear from us and we're going to bring the full power of our hardware software and services together into one story and it's extremely compelling it's all about the customer it's not a product prism I'm a marketing guy so that's where it all starts well that's a danger when you get siloed presentations left hand right hand and this I think as we progress towards splitting to Hewlett Packard enterprise it's given us that focus to get back to the roots of those types of things and I'm telling you Meg is really excited about she's been giving the story giving the new pitch of the new company to our top customers getting tremendous feedback you're just going to see a different energy and they're showcasing here too like I said if you'd have been here any other discovery the past 5-6 years it would have been hardware guy leader gets up service leader gets up and gives their pitch it's a totally different story it's extremely compelling I've always said HP HP has the customers they have big customers with big needs and they give feedback historically you guys have done a great job so that's one thing about HP that impressed me is that customers are here big time it's not like they're mailing it in it's the real deal in all of these things we spend them as marketing and it's easy to talk about these are hard things to go do and our customers are looking for someone let's face it how many of them go through any particular project more than once with our services arm 40,000 times there's a couple of learnings in there that we can share and I think we're getting much more focused on hey we do know a lot how many millions of servers are out there how many different millions of server events have we seen what can we learn from that and enable our customers to learn from that and that's what we're bringing these transformation areas are now enabling us to bring forward so that in fact what you'll hear in the main stage keynote later today is a lot of those learnings coming forward and leading with that insight of what we've uncovered and helping other customers on these transformation journeys where to get started and that's the way that we're going to be engaging our customers going forward as well not just hey, here's a new server do you want to buy some Jason thanks for previewing we appreciate you coming out and giving a little teaser Meg Whitman's keynote join the conversation go to hpdiscover.social go to hp.com join the conversation on twitter chat.net there's a zillion places to touch the conversation come join a creative conversation get your peers and watch the keynotes this is theCUBE live in Las Vegas for three days of wall-to-wall coverage we're here for six years we've been on the ground we've been seeing this unfold in front of us we've been like documenting the story Dave so we're going to bring you all the action stay tuned this is theCUBE we'll be right back after this short break