 Artists, I want to ask y'all, are y'all being creative with your experiences that you offer for your fans? Managers, are y'all pushing creativity when it comes to your fan experiences with your artists because my guy Omarion, Mr. O himself, he's doing a little something. I want to share this, we're going to talk. I had a little ad that passed my page, you know? I don't know why Omarion was targeting me how I fell into that subset. Yeah, oh, maybe cause I was in a movie, you know? Okay, okay. Yeah, he was probably just generalizing, all right? But, check this out, right? For those of you who cannot see, y'all are just listening. This says, the old experience, mind, body, and beyond. Clever. Show dates, 1106 in Atlanta, you got the DMV, he's going to New York and he's going to Philadelphia, right? I already, Omarion established artists, but this is different than that type of experience. He says, the ultimate connection, private exclusive. Oh, and they spell connection like kinetic, you know, in motion, this is spiritual. I didn't even catch that, okay. I was wondering about that angle off. I was a little nervous. Oh, you didn't even know if it was a doubt, bro. No, I did not. I did not. For the title. All right, the ultimate connection, private exclusive session with Omarion, tickets available and it's 250, 250 per ticket. Now we know Omarion is not an artist that people are really paying 250 to go to show these, I mean, who are people paying 250 to go to their show these days? I just learned that, you know, Paramore, the band, they're charging 400 for that show at the Tabernacle. 400. Yeah, that's what I learned. That's what Todd told me last night. Jeez. Exactly, so apparently them. Apparently them? Nothing that I can't think of anybody else. I mean, I'm pretty sure probably like the Kendrick's Drake. You know, the super high level. That's not even the low of it. They're still tickets lower, right? Yeah, yeah. They usually have at least like an $80, $90 window somewhere. You know, you in the back. So Omarion isn't somebody you would expect to be able to charge 250 for a show, but this is more than a show, right? So to give you a little bit more context, right? It says limited ticket, it's available also on a flyer. The old experience, mind, body and beyond, the ultimate connection must have a ticket to the event. All sales are final, you will receive details on the secret location via email. Ah, three to four days before the event. That is what I love, right? This is how you create a little mystery, but at the same time say, hey, we ain't figured this thing out yet and we're not gonna book our spot until we figure out how many tickets we sell. But I get it, I get it, I love it. I love it. So you flip your weaknesses and use it as a marketing. As a marketing strength, that's the game. Originals, I guess that's what Omarion takes you on the ultimate experience, elevating your mind, body and beyond, okay, give me some more. Go one-on-one with the king. Okay, so there's some one-on-one aspect to this. Okay. He's the king of unbothered. When did he get that title? You... Man, I was about to ask you that. What does that even mean? I mean, he has been pretty chill recently. Like, well, he's always been chill though. He's never been like a super out there guy, right? I, yeah, kind of, like, he's been relatively chill for still having to be out there as a celebrity. I give him that. And then there's a lot of stuff going on, like with the group, but he's still tried to kinda... Man, he's just trying to claim the title. That's all I'm gonna talk about, too. Like, he's like, nah, that's me, let me get that. Okay. Unbothered in this intimate healing experience. This isn't a show, this is a healing experience as he shares gems on mindfulness, principles, and practices on how to choose your joy and live an unbothered life. Oh, I love it, the branding on it. So he might be branding himself as unbothered king or whatever, and now he's reinforcing what that means. He's motivational speaking to his audience. That's all that's happening. That's how I'm taking this, right? Yeah, he's giving real shaman vibes right now. Now we're getting into the details. Okay, this unique session includes a personalized autographed copy of Unbothered, The Power of Choosing Joy. I'm assuming that's a book? I was just about, I was like, that's a long name for an album. It gotta be a book. Yeah, it gotta be a book. All right. Appetizing cuisine, we're gonna feed you. Soundbath healing, I don't know if y'all know about that soundbath, you know? You know about the soundbath, right? No. Aw, man, the girl's you date, bro, you always... I never even took me to a soundbath healing. Apparently I'm in the wrong day in four years. You don't even gotta go to a soundbath. All right, I'm about to look this up, right? Like I was missing out. Like I'm like, man, I don't know. Nah, it's some LA girl shit for sure. They're big on this type of stuff. Here we go, Jenae Ico doing a soundbath. This time we'll take it slow Take it slow Like a valve, how it's packed with things, while I'm using it. You don't have to have all that going. She's singing, hold up, hold up. I'm gonna find this real quick. We're gonna get to the point of this whole thing, but... Who might take me? I'm trying to find out what that's like. Soundbaths are more like, they got a little bowl. Here we go. How would you like to turn your innate passion for helping other people into a prosperous part? Get lost in the rest of her SEO. That seemed like her ball. Yeah, that's all it is, bro. I have seen this before. I've never been to one, but I've seen it before. You can buy them on Amazon for like 30 or whatever and just, you know, scoop that thing all around and do it. Do it work? Do it work. I mean, I haven't done it myself. Oh, you haven't done it? Yeah, you know, my girl requested, I just got it for a gift. So it worked for me to get what I wanted out of it. But I didn't do those soundbaths, I'll tell you that. Limited space on only 30 tickets available. Okay. Only 30, so he legit making it limited. Let me, let's go ahead and do the math. I don't even want to do it in my head right now. About 80 bands, maybe? Not 80, bro. I should be amazing. I'm a little, I don't know, man. I don't fly through in the mouth. Yeah. Somewhere. 7,500. No, that's interesting. That's not enough. I would think to bring out Omarion. Yeah, I think it would be more than that. We're breaking this down in real time, but again, we're going to get to the subject. You will receive details on a secret location via email again. So, all right, so this is basically a high ticket event, a higher ticket, I'll consider it more middle ticket. And this is something that a lot more artists should consider, not necessarily this, right? But you have these different experiences that you can do that aren't a part of a show. And the only thing that we see typically is the funnel of I have a concert and you can pay me a little bit more to see me backstage, all these other things, variations of things that I can do while I'm there, right? It's a pop-up marketing funnel there. I bet he's going to have some kind of marketing funnel within this event too. 100%, it's going to be merch. You pay here, but yeah, there's some additional merch. Yeah. I bet he'll, he could probably squeak in another 20 bands out of this event. Yeah, 100%, 100%. Some way. Probably be pool vendors that he own or something there. You know what I'm saying? Yeah, advertising a brand. There's more to it. So we're going to get that benefited out because I'm pretty sure there is, because I don't think Omarion is just stepping out for 7,500. Not that he is not enough. He doesn't do walk-out, walk-throughs and stuff like that. That he might get something like that here and there. But still putting up a whole event, I would expect him to have to want more. But one, he might do, this could be a prototype for a branding experience that he wants to build on, right? You get the footage, but you just try to break even. But then also I think there's a marketing funnel. But the point is, how creative are you guys getting with your audience? Because we need to see more of this, right? We need to see more of this. Everybody doesn't have the audience yet. But if you have an audience, right? A show is cool and all, right? But I'm still disappointed by what I've seen, the lack of creativity I've seen since the pandemic, right? You would think, oh, pandemic's happening. People won't get deeper into these virtual experiences. They're going to become more of a real thing. That was very much of a trend that didn't get utilized enough. Still hasn't got utilized correctly. And then people went right back to the same system. Now, after over, we just went about to wait for these shows. It was back. Finally it was back. Yeah, it was like all that time. And the wake-up call wasn't real. I'm not saying don't maximize what you can in this vertical of touring that's already established. Because the industry has a lot that pushes you in that way and go ahead and get that money. But you should at least start thinking a lot more about monetizing outside of that. So this is one experience we talked about. Well, we both know Kari did that really dope show during the live stream show. Yeah, live stream show during the pandemic. But again, he did it in an extremely dope way, right? It was branded. What is it called? The weird? This is weird, live stream or something? Something like that. Kari, forgive us if you ever hear this, that we aren't remembering it. But his whole experience was detailed where it was a variety show vibe. So I'm an artist, obviously you follow me, but I'm going to play games live on the live stream. Obviously he performs and his old branding of dropping his ads, which we maybe pull that up or something, but it felt like the theme for a TV show. It was thoughtful commercials. Yeah, let's play it that way. It's definitely something like I think if he had wanted to keep it going, he set it up in a great way that it could have turned into a series or a real show. It could have become an entire continued series and experience that his fan base is happy to fill a part of. Right? It could just be a one a year thing, kind of like. So if you look at Travis Scott with Astro World, right? Yeah. And that was themed, obviously had the album part of it as well. That whole thing was amazing. But the fans more and more come every single year. Yeah. Of course, it's a festival and that's something more specific. But you can do that with these side concepts because what it also gives you a way you can build a brand using your brand that becomes interesting in and of itself that you don't get to market when you're doing your music. Yeah. Oh, a variety show. At this point, people might just come because it's really fun. Yeah. Like next time around, I'm going to bring my friends because the shit was dope. It was funny. It was cool. Who cares who Kari is? And then next thing you know, you might learn. You come closer to Kari as a part of the process. Or even if you don't, Kari still got your money. Right? So like that type of thing, there's so many ways to do that with these side experiences. Let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager, a music professional, in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral completely free step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free. But the thing is, we're not gonna let everybody in forever. So the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out. Back to the video. So I go Mario on with this. He's hitting this entire fan base, right? The next thing you know, he starts to invite sound healers or shaman or whatever speaks to that fan base. Have a little motivational panels. Panels, right, exactly. And he's no longer even the center of it. It's just a concept almost like a festival or a seminar or a conference or whatever. And now you can probably charge more and more and more. And again, he was just the foundation of it. So this is a great way to use yourself not only to monetize your fan base in a different way, right? But also to set the foundation of a brand that started as adjacent to you, but you're attacking a vertical that, and to be honest, you can monetize a lot more easily than you can in the music space. Yeah, yeah, because people are paid for things to do a lot faster and they'll pay for music, right? You internalize it differently. You justify it differently, right? Like, oh, this is an experience, I get memories, this song is a song, right? And I'm already kind of thinking of the comments for this. And I know the next question is probably gonna be like, but how do we make these cool experiences for these people that's happened to us? And the biggest thing that I've seen with these artists is they just doing shit they was gonna do anyway, you know what I'm saying? And they're like, hey, how can I like sell my fans on being a part of this thing that I probably was gonna wake up and do anyway today, right? I was already gonna go to a sound spot, right? I remember when, you know, gotta go back to the king, you know what I'm saying? I remember when Lil Yachty was first going on tour and he had this experience with like- I don't know what they be doing, though. You know, good deal. Well, I did not know you were about to say, Lil Yachty, what you said? Shout out to Yachty, bro. Yeah, this is really early tour experience with like you could just hang out with him and eat pizza and play like Uno or something, you know what I'm saying? Rory, you know Rory is right, like from Atlanta? Oh, that was earlier, yeah, Rory. He has the whole like in the woods thing, you know? I feel like, I feel like he just hangs out in the woods anyway, it's probably like his vibe, right? So I'm seeing what artists are like, hey, like what is something that I like to do that I can put together, see who else in my base is interested in it? And then from that, either I keep doing it, right? Or I pivot and I'm like, okay, they don't like playing Uno. Well, maybe next time I have like a big space game or something, you know what I'm saying? But I think it goes back to like just like, what else are you interested in outside of music? You know what I'm saying? Like what else do you like to do? What do you care about? Or what have you heard your fans tell you they like do? Like what have they seen like they will possibly be in based on like the interactions and conversations you've had with them. So the Amaro thing makes a lot of sense cause he's older, so he's probably at this point in his life where, you know, he's getting himself together spiritually. I'm doing all the stuff that he done done. Yeah, when he was younger, you know, that plus 35 plus mindset, man, I gotta get shit together now, right? So it's probably like he looks like he does stuff like this anyway. Yeah, I mean, especially in his picture. Yeah, bro. And I was built for that, but he looked like black Aladdin right here. He should have charged like, if it was me, it was me. I would have had the 250 one. I would have had like a $500, maybe 750, like Goddard meditation group where I got. Like you can come be here for this price, but then maybe five of y'all can get this extra ticket. Have you ever seen that? That might be there. That's what I'm saying. That might be the invisible funnel. And now I have you in this peer pressure space. Oh yeah, I get you saying that. I'm climbing you, everything here, right? And it's controlled to make you want a little bit more than I'm gonna. I ain't trying to scare you away with the price. Yeah, I'm not trying to scare you away with these additional prices, but I already got that 250 for you. I'm already here. And now you're spending separately because you forgot about the 250. You spent it already. Now you're just spending 500 or whatever that number is. That's what you might be doing. Yeah, I hope so. Cause like you said, bro, 7500, I mean, I guess it's like 30 bands for the whole set. But like you said, that has to be something deep. There's no way he's traveling to all these. I mean, I guess they're all not far in New York to Philly Philly, the DMV. Well, no, cause it went as first. So Atlanta, the DMV, the New York and then back down to Philly. There's no way he's putting all these travel arrangements together without some type of upsell and the funnel or something, you know what I'm saying? No way, no way. Might have to look deeper. I wonder if he already has like shows in those cities at the time and stuff like that. That'd be cool. That'd be interesting. But, but yeah, I think what you said is a good start, right? Like just what are you doing? Yeah, already. What do you like? And then there's different levels of it, right? So you have your fan base music, the main thing they know you for and they come to you for. Now you can take what you like and then figure out what level do I want to introduce this to my fans with? All right, so yeah, you said Uno. We could do some kind of private Uno experience or whatever, go hard with it. But I also could just play Uno versus a fan alive, right? And just be free in just another way to connect with them and build with them, right? Then, or I could play Super Smash Bros, right? Live, but then I also can host the whole Super Smash Bros tournament, right? And have them involved and then, you know, run that whole thing up, right? Then there could be, I don't know what it, I don't even know what it is. Well, there's a virtual live, I'm at a virtual tournament, right? But then you can do a real life tournament, right? And each of those come with their own different charges and the extra things you can do around it. But it all comes from that same idea of this is just another thing I do. Or like no name, I think she had a book club years ago? Yeah, she did, yeah. Something like that, right? And then you think about this, I have this audience that is reading books with me, right? You might always think, well, where's the angle I can monetize? Well, she might then in the future have recommend books based on author's planner because they know that she has this clout among people who actually are book buyers, right? You know, like an email list to blast and get sales and get affiliates or people are paying you with advertising costs, bring that speaker in, right? And there's other ways and people might have private experiences. Again, you get into the in-person thing. The in-person thing is always gonna be big in an environment that we're divided in this digital space, right? That's always gonna be a thing. So it's the stuff that you like. And then it's the stuff that is just a special experience as a whole. Like, you know, when Ryan Leslie did the whole castle experience, you know? I don't think so. Yeah, so he, I don't know how many times he did it, but I know at least one time for sure. Cause, you know, he had a super phone. He's able to hit up his most real fans and they did a private experiences where he did a show in a castle. Oh, shit. Yeah. Show in a castle, you know, black tile, like real like upper tier, chains and bondy, swanky, yeah, like some of that type of stuff. And it was a private show for those people. And you put them in this space that, you know, they're not used to being to that level of experience. That's a whole another thing, right? It's one thing to just do something cool and private. It brings them closer to you. But another thing to do something that just takes them into a space and gives them access that they normally don't have. Yeah. And I think the opportunity to be around you, like a lot of fans just value, like being in your vicinity. Oh, I might, there's a, there's a high chance I could have a conversation with him. Much easier to think that when you're in a room full of 30 people, they're in a room full of 3000, right? Even if they don't really get to talk to you or never touch you or whatever, like they still think they're going into it. And a lot of people are kind of bound to that stuff. Like I had a homie, Tom, one time was going to throw like a kickball game at P-Monk. And he was going to charge for it, have his fans come out. But there were fans who were going to like fly out here, fly that. And I thought it was crazy, but like, they're going to fly from wherever they are to Atlanta for a kickball game. That's how much they liked this man. He ended up not doing it. I can't remember, I think it was like just logistical reasons, you know, P-Monk, man. He'd be like, shit you gotta go through to get them to do it. But that was one that clicked. The next I was like, man, bro, he got at least like 10, 15 people talking about, yo, when is it? I'll get my hotel. I'll fly out, right? And I don't think he was charging nothing crazy for it. I think he could maybe do like $20, $25 of signed up, you know, you get put on your teams when she, actually it might even been free. No, nothing. I think he's going to do some free shit and just sell like merchant stuff at it. You know, like use it kind of like a free funnel. Don't play the game. I could have a special like Tom kickball. Oh, sorry, yeah. For the teams, right? Yeah, actually, yeah. That's a, that's true memorabilia to move forward with. You know what I mean? Like not personable. Of course you have your regular merchant. Everybody has access to, but only y'all have this specific thing. Yeah. Yeah. It's a flex in the fan base. Yeah. It's a flex in the fan base. And that's exactly what you want to do. Give opportunities to your fan base members to flex on the fan base. That's all they want, bro. I just want to be like, hey, you a fan. I'm a bigger fan because I have, like I said, this is exclusive t-shirt. The only way you could get this is you pull up to Atlanta on October, whatever at 9 a.m. and play this game. And you weren't there, but I was. That's why I got this shit. Yes. So I am better than you as a fan. A good way to think about that too is NFTs, right? If you listen to a lot of the experiences people thought to make around NFTs and say, oh, well this is going to become possible. Also that shit is possible, right? The metaverse and all that stuff they applied it to. Okay, that still has to build out. And yeah, that's going to become possible. But doing these exclusive events, having special ways to know that if you can get in, whether it's a password, whether it's a specific card or your name's in a database, it's a list, all that exists. You can already do that. The symbols, like you said, like flex on the fan base with the t-shirt, all those abilities and possibilities already exist. For some reason though, it just takes people to like have that new outlet to actually see the possibilities for some reason. I think people just like, they're intimidated by trying to make it work in an old space. But it's like the old space is already proven that there are people that is willing to get it. And new spaces, those shit you should be scared of because it's like, yeah, it's new. There's new opportunity, you could cap. But there also could not be people there that are looking for what you're trying to offer yet. That's why I think it comes down to Brezla. I can see that. You're free. But now that everything sounds like this is built to support that, you feel like there's a lower chance of failure and it's still in such a new space if I fail it doesn't look as bad than me failing in the real world. Yeah, exactly. Cause it's like, there's not a lot of people here yet. So it's like, if it doesn't hit, it's like running a bad ad on Facebook versus running a bad ad on like a new platform. Like if it doesn't hit on a new platform, there's not enough people that know you fucked up. But Facebook is like, there are hundreds of thousands, maybe millions of people that saw your bad. So I think that it kind of comes down to like that same thinking. It's like, oh, I have the chance to like cap over here really hard, which is true. I have the chance to be, you know, we've been talking in the last episode to be able to say I was the first person to do X, Y, Z and whatever space, Y, so that's a narrative in itself. But then also like there's a lot of sounds on me if I fuck up and if it goes bad, I can just act like it never happened because nobody was over here anyway, paying attention to it. That's a huge limitation when it comes to a lot of artists and potential embarrassment. You know, I don't know if that's part of insecurity that comes with, not just a lot of people in general, but especially the personality type who wants to be an artist. All right, but a lot of conversations that I have with artists, there's a lot of barriers or limiting beliefs that come around embarrassment of some sort, which is weird because you're supposed to want to stick out, right? And part of the stick out risk is potential embarrassment. Potential embarrassment. There's this concept that most people actually do not want to stand out. Most people end up think about artists. That's why we probably put certain people on a pedestal. Just because they are standing out and we innately understand that there's danger with standing out, right? And that's why the crowd doesn't want to stand out, right? Because if I'm out there, it's a risk. It's just me out here, right? Yes, there's a lot of rewards that come with it, taking that risk. If you happen to survive out there, but most people don't survive out there, all right? So you look at zebras. And I think it was, what's his name? Jordan Peterson, that was talking about this that I heard. He was talking about how zebras are, you know, they're striped. So you're like, well, how is that built for camouflage? Right? It's like the lions in this here are more camouflaged with the backdrop than zebras are, right? But they move in these herds. So they're more camouflaged amongst each other, right? And they're not standing out. The way a lion identifies them is, because especially, you know, lions often at times, they attack together, right? Oh, this one got a hobbling leg. They can barely move or that one's bleeding. So we can all agree that we're chasing this one. But when all of them are good, you just keep, you get lost. Oh, I was chasing that one off. I thought we were chasing that one, bro. I was like, nah, man, I'm not here. Like what's going on? So like that risk of standing out, right? That's how we translate that to humans. There's a lot of people, people say, there's this innate feeling out of the thing a lot of times, people want the rewards of standing out, but then that risk just to actually do it. You know, oh, shoot, you gonna get canceled. You gonna get whatever, whatever, whatever. Yeah, people gonna walk up to you in public. Yeah, people walk up to you in public. And it's a weird feeling. I mean, I know the first time you experienced like all of that, just like a weird feeling when people are like, oh, what's up? And you're like, well, I know you know, what's up? You know, dang, these people, they see me before I see them. Yeah, bro. I don't even know that. It's crazy to think about it like that. Somebody out there that knows so much about you and you know nothing about them. It's a very wild feeling. Right, right, a very wild feeling. So I think most people, again, they admire the fact that someone else is willing to do that knowing that they aren't. Oh, well, yeah. All right, so, why do I even get on that anyway? Yeah, you smile like R is not one to stand out because it's like, it's a part of the job. Like you gotta kind of get over that. Right, right. And then that came from those who was derived from why they're willing to look at NFTs, right? In a certain way and do these experiences that they can already actually do. All right, so, bringing that full circle. Again, there's so many opportunities to do just cool stuff. Whatever your brand is, right? Amarion's doing this mind, body, soul type experience. Right, but you could do, you know, gaming. You can do music. You might like watching certain movies and your fan base might be really deep into it. Like if you've got a horror core audience and y'all are into horror movies. Yeah. That stuff looks like there's so many possibilities. So if y'all could dig in, be more creative. Again, the beauty of this, right? Is it actually easier to sell this type of stuff than it is a regular show? Yeah. Right, it's the equivalent of when you have a merchandise brand that can stand on itself versus, hey, all my merch is just my face on it. Your audience really gotta like you, if it's that, right? But if your shirt is, but God is dope, right? Yeah. Like, let's say Toby and Wigwig, I think I said that right, I don't know. God is dope would've been a great merch brand for him. Yeah. Right? All his stuff could say Toby, right? But a bigger brand for people that don't even know Toby would be God is dope, right? And it's a line with who he is and what the type of stuff that he speaks. So that's that example. So a lot easier to sell that type of thing, you still get the money, right? Look, you can end up being on your own brand's marketing. I'm almost looking like, who is this artist? Why do they have him showcased? They're on everything. Right? Why is he? And it just makes it seem like you got a sponsorship or whatever and you're somebody. All right, so all those opportunities exist when you start to move outside of this space and place, but you can tie it back to your artistry where it makes sense and it creates new fans. And if it doesn't create new fans, it's at least creating new money. So I encourage all you y'all, y'all definitely take advantage of these opportunities, especially the way you can do it today, but we're gonna move on to another topic because Corey, you send in a really, really dope video.