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Published on Mar 3, 2012
A very creative campaign with an unlikely pot bellied super hero Bulgam Bhai (Mr. Sputum). Bulgam Bhai sits in his den listening to people who have a cough for two weeks or more. He magically transports himself to the spot and asks the person "has it been two weeks?" Hope you enjoy it, and remember if you hear someone coughing don't forget to ask "has it been two weeks?"
Credits: Population Services International, India; BBC World Service Trust, India; Central TB Division, India; Project Axshya, The Union, India; World Vision India.