 Everybody, welcome back to Make Money Coaching Sports. I'm your success coach, Coach Jim Swift, for Sports Formants Coaching. And today, we're gonna be talking about how I've grown my business over the last seven years, okay? So, as you know, it does not come easy. There's a lot of frustrations and things that I did wrong, starting off mistakes and things I simply just did not know when jumping in. My trade is, you know, sets and reps, sprint technique, plyometrics, that's my background, okay? So, even though I'm a business minor, doing the hands-on work for the business is a lot different, okay? And I had prior experience that got me going, but I was never fully in charge, so I never had a lot of things in place. So, since then, one way I have grown is the systems are in place for when parents, and I use social media a lot, parents will DM me or athlete will DM me. And instead of trying to have a big, long conversation back and forth where they're asking me about what I do, ask them what they do for sports and what they need to work on, all that kind of stuff, what my prices are, I automatically say, can we get to a phone call or even an in-person meeting if your schedule allows that, okay? So, by doing this, you automatically start weeding out the people who are a little bit more serious and they're definitely wanting to be serious about interviewing a coach for their athlete, okay? For their children and someone to help solve their problems in sports performance. So, this is one of the first ways that I've grown because if you automatically start just giving off your prices, telling them a bunch of stuff that they only know what that means for sports performance, then I'd say at least five out of 10 times up to seven out of 10 times, you don't actually get a meeting with them. You don't actually get a phone call because you lead up to them to go think about it and then come back to you or you start trying to DM the follow-up, okay? So, getting everybody on a phone call right away that week is the first thing that I've done to grow my business. The next thing is, you know, talk about follow-ups. Somebody says, I will get, even on the phone, I will get right back to you and we will discuss as a family and see if this is a good fit for us and you never wait for them, okay? One, when they get, when you both get off the phone, you text them or text and email them saying, thank you for your phone call and your interest in my program. I loved everything we talked about and I look forward to discussing things more with you and getting your feedback on if we can begin. So, by doing this, you're showing a good concern and connection with the parent. You do wanna follow up in the next day or two, all right? Don't leave it up to them. Even if they are the most well-intentioned people, life happens. They have jobs, they have multiple kids, cars can break down, house, you know, pipes can break, life is just crazy, life is busy, it is for all of us. Things slip our minds, it's gonna slip their minds no matter how much they're interested in this. So take it upon yourself to do a follow-up and reminder, okay? This is you making sure that money is not being left on the table. Everything else is mostly the systems in place I discussed in another video, making sure that I had those down and that ties into what do I even talk about in the phone interview in person, okay? Asking them simple questions with their athletes, leaning on, making them engage with me on that kind of stuff, who referred them, and what exactly they're looking for. It's called a script, but it is very flexible for you to adjust it, but it does get you going. So that way you're not just kinda staying there awkwardly and you don't make that good impression. You wanna make a great impression on the phone or in person. And that on its own has improved me for making sales on the phone before I even know what somebody looks like, okay? Even if 90% of middle school, high school coaches, college coaches, youth sports coaches and directors never give an email back, I'd say one of the best ways that I've grown my business is because I always make sure I still try to reach out to them. I follow their team's pages on social media and I still make a positive presence when they post something about their team in the off season, in season awards. And I try to leave a really good comment. This kind of makes me a community member that I'm not just there to get money, I am there to support them, even if they're not my kids yet, okay? A lot of coaches may not do this and they're still successful, but I feel like this just gives a lot of good energy back. Once again, you get an impression that, okay, this guy, he cares about this program. They're simply just lifting weights for the third week in January. He doesn't train any of them, but he's still there saying great supportive things. He's not trying to tell us what we're doing wrong and that's it, okay? And I'm trying to sell myself. Doing everything else sells myself, okay? So a lot of this stuff, once again, is systems, showing good community support, getting people on the phone call, making the sale, knowing what you're gonna say and what you need to talk to to help dig into the problem and establishing a basic solution on what you would do and how you go about that. And this will help make you the authority at what you're doing. And then also this has made me have to offer less and less a free training session, okay? Nine out of 10 times, I don't offer a free training session anymore. People are ready to come and sign up with me because the systems, everything I've done professionally as a business and my reputation for training and getting results, all supersedes people wanting to get a free session, get a trial, they're already kind of gunning for it. They just got to have a conversation with me to get that gut instinct and we're ready to go, okay? So, there's been multiple ways you can grow your business. Social media and all that, I've done that. It works for me, but these are things that it doesn't matter if you do social media, email, all that stuff, none of it, word of mouth. It'll help grow your business in place and make sure that you're successful, happy and longstanding in your community for sports. Thank you for coming in today. If you need to reach me, you can at any time, just give me a text. You can send me a phone call, 210-414-3077 and you can email me also at makemoneycoachingathletes at gmail.com. We'll be talking to you the next time. I can't wait for y'all to join our accelerator program so you can make money, high financial health and then help more kids reach the success that they deserve, all right? Talk to you soon, see you later, guys.