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Intro to "The Customer is Bothering Me" book by Shelle Rose Charvet

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Published on Jul 23, 2010

http://www.TheCustomerisBotheringMe.com

Your customers pay attention to how you attract and treat them. If you do not understand what truly motivates them, they are likely to get their needs met elsewhere. The "one size fits all" approach has become a sign of disrespect.

If you design customer processes, manage teams who communicate with customers and potential customers, or deal directly with them yourself, you are responsible for what your customers experience, and this book was written for you.

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