Weekly video blog from Tubefilter's Marc Hustvedt with online video news worth knowing this week. NYTVF trailers, #apeswillrise dominates the box office thanks to YouTube creators, The Streamy Awards and much more..
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YouTube and its partner program have opened a clear path to online video monetization. And as we've learned from our panels this past year, building an audience on YouTube is crucial to a successful online video business.
But is that all that it takes? Even for the top YouTubers—who pull in six figures in rev share—YouTube is just the tip of the iceberg.
Successful video creators are using YouTube to engage and monetize audiences elsewhere—from other platforms, to apps, merch, licensing, and beyond.
Entertainment management firm The Collective, whose digital clients like Fred, The Annoying Orange, and iJustine represent 200 million monthly views on YouTube, recently announced a distribution partnership with video platform Blip.tv, which offers significantly higher CPMs to its partners.
CJP Digital Media's Wilson Cleveland has pioneered a business model that renders video rev share an afterthought.
Join us as we explore just what opportunities lie beyond YouTube, and learn why YouTube may not be the be-all-end-all in online video, but rather an important component in a more complete online video business strategy.
Wednesday, August 10, 2011
Creator of The Annoying Orange
500 million views and 1 million subscribers
Founder, CJP Digital Media
Executive Producer, Leap Year, Suite 7, and The Temp Life
Director of Audience Development, Blip.tv
Partner, Collective Digital Studio
CEO, Mahalo and This Week In
Moderator: Drew Baldwin, Co-Founder, Tubefilter
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