“The Ladies’ Men” | Emanuelle Duez & Céline Parsoud | TEDxFlandersWomen





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Published on Dec 20, 2017

How to redefine virility in a gender-equal world? For several years, WoMen'Up has consolidated the vision of a new generation of women and men carrying major changes in gender issues guided by the spirit of breaking codes. As men’s virility seems to be at the heart of big mutations challenged by younger generations, but as it has always been at every major historical transformation, we want to seek another way to build a world free from gender stereotypes and relations of domination. Because virility has also now a feminine version : a form of virility appropriated by women, who feminize the masculine codes, who are not afraid to shake the traditional positions and who are sometimes seen as new rivals by some men. But not all of them. We want to build a bridge towards those men that embrace this new type of virility, those « Ladies’Men », who love, admire or support the powerful women surrounding them. Those « Ladies’s men » who are creating a new definition of virility and masculinity and who are going to build, with women, a gender-equal future. Be virile, be feminists! Céline Parsoud is a young entrepreneur and media specialist who became an "extrapreneure" on digital and gender equality issues after working in the first French media group. In 2017, she founded the start-up Gender Busters, which works with companies to achieve gender equality. Current president for WoMen'Up, she is invested in shattering stereotypes and is the ambassador of a new kind of feminism, both in the workplace and in civil society.

Emmanuelle Duez is a serial entrepreneur who studied non-stop and then created Women’Up in 2011, the first organisation mixing gender and generation topics. She launched The Boson Project in 2013, an atypical and committed consulting firm seeking to understand how human capital is the one thing that can transform organisations in the long run. In 2014, she directed her energy towards the French Navy, where she ranks Enseigne de Vaisseau and is now focusing on building ‘bridges’ between civil society and the Navy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx


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