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Published on Nov 23, 2017
La Familia in Rosebank came alive on 2 November 2017 as Steers launched the Respek Nation campaign with a curated exhibition in collaboration with The Plug Magazine celebrating acclaimed rapper Shane Eagle, “Internet Boy” J Molley and "mfana wa Pitori" TTGO.
The Steers Respek Nation is a collaboration with leading online hip-hop magazine The Plug and is a celebration of the culture of Hip Hop which has emerged as a powerful voice for South African youth. The groundbreaking campaign is a first for the brand and pays respect to the culture from music to fashion and photography in support of the brand’s new Rib King promotion which launched in stores on 31 October. Check it!!!