 Hi, I'm Damien Kernahan and welcome to the Service Design Show. And so to continue the analogy with our digital friends, you know, if you're a digital agency or you build websites, it's very clear the problem you solve. I need a new website. I need an updated website. Can you go and build me one? But for the service design, for the clients, we have, we've got a whole range of answers from, you help me cut through the bullshit in my organization. You help me make insights actionable. You make things meaningfully simple. You bring credibility to the work that we're looking to do. I mean, it just went on and on and on.