 One piece of content that really changed the brand for me was a video of me with my two cameras and I'm explaining things that I'm taking to a wedding as a wedding photographer that aren't just my cameras. And I went through a whole list of different things like pens, tissues, sewing kit, Hollywood tape, things like that. And the reason why it changed my brand was because of how many inquiries I got by email. And I thought that was super interesting because my brand had nothing to do with weddings but I just did weddings. And from there came the realisation that I needed to teach that to more people, right?