 I know this sounds crazy, but I can close 10 for 10. And some of you may, ah, let me explain why. For anybody in this call who literally wants to change their life, I just gave you the way to do it. I was born to be a fighter had these dreams and the fires I would be, something better energy. Got a fire in my soul to keep burning. A pain that keep hurting. A curse is a major source of power. Hey, everybody say, frame me. If you're gonna close somebody, you gotta frame that ass. All right? What does that mean? That means that you're going to get the client, okay, to understand why you're the vehicle. Everybody write this down. Why should they choose your vehicle? I don't mean vehicles in car. I mean your program, okay? If I see, you know, let me give you an example. Justin Shoemaker, I don't know what Justin sells. I'm just giving an example. But whatever he sells, why would they choose him instead of choosing them, them, them, them or them? I need you to understand how to put that into the cell. All right guys, survey at the top of your paper, write down framework. Now notice, anytime I go to do something, you can tell that my mind is running through something because I know this sounds crazy, but I can close 10 for 10. And some of you may, ah, I'm not, I can't. Let's go big dog. Let me explain why. Because I know how to frame. And once you guys can learn how to frame, everything changes, okay? So I'm gonna take you guys through a little bit of a journey. Is that cool? So I'm gonna give you some rules. And if you'll notice when I teach, I keep saying like secret number one, pillar number one, rule number one, what does that mean? You gotta know this. All right, rule number one, always sell results. Everybody write this down, always sell results. Guys, product knowledge is dog crap, okay? Product knowledge is the last thing that I'm concerned with in any industry. Why? Because people buy results. They don't buy the product knowledge. As much knowledge as you can give them, as much knowledge as you can give them. My question is, are you looking to give them information or transformation? Do you wanna transform their problem into something great? Or are you wanting to give them information? Sell the freaking results of everything you have. Sell the results. The results are all that matters. Number two, sell the framework. How to be successful or how to get this or that, okay? What does that mean? That means that's the framework. Okay, now listen, I need you to understand something. I'm gonna grab Bridger Rogers. All right, listen, so I'm gonna talk to Bridger for a minute. Bridger, what does your company do? Tell everybody. So guys, we sell how to transform into movie starship that's coaching. Okay, so he says I'm gonna transform how to get you in the best shape of your life. Am I right? Yes. Okay, so I'm gonna ask you a question. Your guys talk to somebody on the phone and they're trying to tell them that they need to do this and they're telling them about this result. Am I right? Yep. Okay, if they tell them exactly how the program works and exactly what it is that you guys do to the tee, at the end of the call, there's really nothing left for them to buy. Am I correct? Correct. I'll bet you a reason your lowest performers don't make money is because on the call, they're like, hey, let me tell you what we do. Number one, we're gonna do this and they go into the framework internally inside your coaching program, what you guys do to transform the body and then at the end they ask them to spend money to get it and they already told them how they do it. It's true. It's true, I know it's true because I watch sales people in all industries all the time give away what they're supposed to be hiding. I'm not gonna tell you how the drill gun works. I'm gonna tell you that you're gonna get the hole you want and it'll always be charged and ready. Is that what you want? Good, this is the gun. I'm not going to explain how the drill gun works. Now they can shop the drill gun. Now you've told them the answers that they need to know which was the product knowledge. Listen to me. Everybody, until you get people emotional, they're not going to give you their money. Please understand this. I know it's 2023. I know we got people saying, oh no, people buy logically now, bull, bull. There are some logic-ness that goes into it but dude, people spend when they get emotional, period. How do I know that? I have a nine figure business in three years. Somebody, please, listen, shit. It's like you guys still aren't convinced and you're broke. I'm going to talk to you about some selling, some ways and then I'll give you examples on the back half. Is that cool? So I know some people are like, why sell cars? Why sell houses? Stop man, just train. Just train, just take the framework and then we'll figure out how to tweak the framework to work for what you do. Okay, so number one, how do we sell results? Number two, sell the framework. How to be successful? How to make, how did this product fix your problem? All right, ready? Write this down. Proven frameworks get desired results. I need everybody to ask right now, what do your clients want? What desired results do your clients want? Now listen to me, if it was Bridger, Bridger would say, well my clients want the optimal body. They want to look the best they ever have and they want people to compliment them everywhere they go, even if they don't know them because they look so amazing. So that's the result we want. Hey guys, we'll get back to the video in a sec. If you're watching this video because you want to level up in life and business, then one thing you got to do is optimize your sleep. One in three people worldwide reported not getting enough good sleep every night. Big part of the why, mouth breathing. Luckily for you, our sponsor, Hostage Tape, is your best friend when it comes to sleeping. If you're like me, you've probably also struggled with everything from insomnia, dry mouth, restlessness, snoring, headaches, sore throat, and even waking up with mental fog and groggyness because of mouth breathing by sleeping and didn't even know it. Poor sleep affects essentially every area of your health, wealth, and happiness. With Hostage Tape, you simply peel off a piece of breathable fabric, place it over your mouth before bed, and voila! Several hours later, you wake up feeling refreshed and energized. If you're ready to feel focused, clear-minded, and energized, go visit hostagetape.com backslash Elliot and get yours today. Thanks to Hostage Tape for sponsoring this video. Now let's get back to the show. Okay, cool. Bridger, what if I had a plan in which would give you that? Where you didn't have to think about it and it was guaranteed. Proven frameworks get desired results. What do your customers want? What are the results that they want? I wanna tell you something. When I sold cars when I was younger, people needed cars in most cases. 25% of them wanted them, 75% of them needed them. Okay, if I was in the RV industry, 10% need them, 90% want them. Yes, yes, feel me? If you're in the fitness industry, 100% of the people, to me, need it. But really, 100% of them want it. So they're selling something that somebody wants, not needs. If you're selling electricity, everybody needs electricity. If you're selling water, everybody needs water. Okay, everybody understand this. What are your clients' desired needs? All right, everybody write this down. Here's the goal. Here's the goal. Is always to increase, underline increase. Is always to increase the perceived value. What does that mean? The way that the client feels that your product is worth. Your goal is to always increase the perceived value of what you have so they will pay for it and actually use it. They must envision themself using it and you must increase the perceived value so that they will pay for it. So this is super important, right? You guys feel me? Who's getting something out of this right now? Raise your hand. All right, all right, cool, cool. Hey, by the way, I'm just talking to you. I don't know if you're gonna sell what you sell now for the rest of your life. You may sell something else tomorrow. Guys, learn to sell, learn to close, you'll be rich, period. Learn to be a master communicator, you'll get rich. So here's the perfect sell. You guys ready? Write down perfect sell. All right, guys, step one. There's three steps to the perfect sell. Number one, it's gonna be the story. Guys, if you wanna earn more, you gotta learn more. If you guys wanna increase your income, you need to increase your self-development. Okay, they don't, it doesn't happen without the other. I know a lot of people that are like, I wanna make more money. And I'm like, cool dude, can I see that you've gotten better every day? Well, no, stay the same then. God, man, what a life to be stuck in the same place because it's your fault, okay? So step one, the perfect sell on any industry. The story. Number one, you're gonna tell the story. Underline tell story. Ready? I need you to write here because of these notes I need when we depart today for you to look back down and a lot of this will start to make sense to you. Number one, when you tell the story, if there's no story, they won't respect it. It means they won't respect your product. If there's no story, they won't respect it. So write down no story, won't respect it. No story, they won't use it. Guys, retention. My Elliott group training, the retention is through the roof. Nine out of 10 people that come on, stay with me for at least nine to 10 months. Our churn rate is nothing. People don't churn out. You know why? Because I keep getting better. Is your product keep getting better? Does your product keep helping them? Guys, this is super important. When you tell the story, tell the story or they won't respect it. Tell the story or they won't use it, okay? Guys, tell the story or they can't internalize it. What does that mean? Like, I know what it means to you, but what does it mean to me? Your story helps me internalize what this is, okay? And then by the way, no story, you'll lose them. Now, now, I'm gonna listen to me. I told you I'm gonna get to this in a minute because some of you guys are like, Andy, I don't understand the story part. I'll get to it, guys, okay? Write this down. You want the customer to listen with baited ears. You know bait when you're going fishing? You want them to listen with baited ears, which means the way that you're speaking, the way that you're talking, you're baiting their ears for more. Does that make sense? Whose job is it to bait their ears? Yours. Whose job is it to fuel the machine that's them? You. Whose job is it to put them in a state and in a position to say yes when you want them to say it? You. Who's in charge? Whose job is it to keep control? You. The state, the attitude, the story, the meaning of why they're there. For them to block off everything in their life and say, this is what I've wanted. I'm gonna give you all my attention. You deserve it. And by the way, I demand it when I'm speaking to people with love, not with, with love, okay? Don't confuse by the way I teach to the way I would be when I'm selling. It's a whole different level. Write this down. This is important. If you don't tell them the story, no one will buy into your strategy. Now listen, I'm about to give you two things. A strategy and a tactic. Now, I understand this. A lot of people listening to me right now, they're gonna think, Andy, I'm lost. You know why you're lost? You don't study enough. You know why you're lost? Cause you're not in the self development daily. That's why you're lost. You're lost because this is your first time and you don't get it. Which is why you're gonna watch this video a thousand more times. You're gonna get into a training program and I guarantee once you're 100 videos in, you'll actually start to understand, okay? Today, this conversation today is for the one percenters. So everybody else is gonna have to catch up. Okay, if you don't tell them their story, they won't buy into your strategy. Now I need you to understand this. Everybody write this down. Step one is a story. Step two is a strategy. Now I'm gonna tell you the strategy here. There are two parts when you're in the framework. Okay, number one is a strategy and number two is the tactic. Now everybody, I wanna explain the difference between strategy and tactic. The strategy is actually the 10,000 foot view of what your product does for them. Does that make sense? The 10,000 foot view, okay? The strategy is where this product's gonna take you, where we're going, it's division. So I'm going back to my man. The strategy is basically gonna be like, he was talking about, he has a fitness transformation company, is gonna be look, look, 10,000 foot view here. This is gonna be really simple, the strategy. Basically, you're not gonna have to think about what to do anymore. You're gonna follow the blueprint and you're gonna get the results. Let me repeat it again. You're not going to have to think about what to do again. You're gonna follow the blueprint and you're going to get the results. I'm going to ask you a question. Could you follow the blueprint if I guarantee to get the results, yes or no? Yes, I could. Well, that's the vision. The reason why you haven't believed in other coaching and training programs before is because they were probably too complicated and because, I mean, honestly, like a lot of people, a confused mind does nothing. We've taken all the thinking out of it for you. You see, what is that? That's not the tactic. That's the strategy. The strategy is I'm giving them the vision of what this will do for them, okay? When people would come in and buy cars who got bad credit. I used to always say, guys, it's not what the car is. It's what the car does for you. It's very simple. Doesn't matter if you buy yellow, five-speed Aveo with no error. The deal is you're 37 years old. By the time you're 38, you want to be able to make any financial decision you want to make for the rest of your life. Have good credit, get low rates, and have low payments. Am I correct, yes or no? Great, so I know you won a Chevy Tahoe today, but that's not gonna happen because the Chevy Tahoe won't change your life. But that car with the right credit re-establishment program making the decision when a banker's ready to partner with you halfway and you guys do this together, that's the day your life changes. So listen, guys, it's not what the car is. It's what the car does for you, okay? This is a once-in-a-lifetime opportunity. If you walked into a bank right now and you try to take a loan for a million dollars, they'd tell you, kick rocks. If you walked into a bank right now and you said, hey, I wanna take a loan out, I want the lowest rate available, you're a 500 credit score, you're not gonna get it. But if I could tell you that in a year all those things would become true, your life would change forever and your children's lives and the people's lives that you love that you would wanna help, what would that be worth to you? Everything, right? I don't need everything, I need you to sign here. Oh, oh, shit, oh damn. You know what that is? That's the strategy. 10,000 foot view, that's the vision, baby. Everybody understand? All right, number two, the tactic. Now listen, I wanna go back over to the strategy. Okay, that's the high level 10,000 foot view, high level 10,000 foot view. That's where we're going, that's the vision. Get people bought in on the mission. Get people bought in on the mission without the strategy and you're screwed. No one will buy into your tactics. Now by the way, once I explained it's not what the car is, it's what the car does for you and I go into that. Once I explained it, listen, Mr. and Mrs. Customer, our goal is to take all the thinking out of it. You're not even gonna have to think anymore. The body that you have now is because you're trying to do it on your own or somebody gave you some confusing program to follow. From this day forward, and I make people repeat after me. So Jacob, Jacob, unmute for a minute. Yes, sir. Jacob, so you're not in the shape you wanna be but that's the ultimate goal. Would you agree, yes or no? That's right. Jacob, I need you to repeat after me. Say from this day forward. From this day forward. That's right, Jacob. From this day forward, your new life begins. There's the day you're born, the day you die and the day your life changes forever. It's a very simple system here, Jacob. I'm gonna give you the 10,000 foot view of what we're gonna do. You're not gonna have to think about what to do. You're literally not gonna have to think. We're gonna take all the thinking out of it. You're gonna follow the blueprint. Jacob, if I gave you a dangerous blueprint that was guaranteed to work for people who were just like you that had false beliefs that it could work for them but it did work for them which means it would be guaranteed to work for you. Jacob, would you follow the blueprint? Yes or no? No questions asked. Yeah. Then I can guarantee the results right now on the call. And if I could guarantee them there would be nothing holding us back. Would you agree? I have to agree. All right, that's it. I'm done. I might take his money right now. I don't even need to go any further. I've got four more ways I can continue to go with Jacob which I'm going to go through. Today I'm not teaching objection handling. Today I'm teaching framing, framework. The framework of a closure. The reason why so many of you can't get what you want is because you don't know how to frame anything. Selling is not babbling. Blah, blah, blah, blah, blah, blah, blah, blah, blah. I can't get the guy to say yes. I said everything I know. I know, but you don't know how to frame them. You put this first and that should have been first. You screwed it all up, dude, because you've never been trained. You don't know how to frame people, okay? So number one, we got the story. Number two, we got the strategy. Number three, we got the tactic. And with no great strategy there will not buy into your tactic. Now everybody just, I want you to write down tactic. This is called the how, how this works. This is the actual plan. Now listen, we're gonna go back to my man, Bridger, that was just talking to me. Now Bridger, imagine if I'm on the phone with Bridger right now and I'm telling the story, Bridger, I'm telling the 10,000 foot view, like Bridger. Imagine if I took all the thinking out of it, like you followed the blueprint and then you got the result. Like that's what you want, am I right? Like that's the program you've been looking for your whole life, would you agree? Bridger's like, yes, yes, yes. Now watch, the tactic, Bridger, the tactic we can tell in some selling cases and in some we can't sell. Bridger, your goal, if I'm in automotive I'm gonna sell the tactic right face to face. If I'm in real estate I'm gonna sell the tactic face to face because they're buying the tactic now, okay? But your goal is for them to buy a program at the end of the call or now without knowing what the tactic is. Because if we tell them what the tactic is they won't buy anything because they already know there's nothing to buy. Yes. Okay, so the tactic, if I say, all right, now listen, here's what we're gonna do. Let me give you the three steps. Damn, you just lost a whole sell. He goes, we're basically gonna go into a calorie deficient. We're basically gonna take all the food, we're gonna tell you what to eat, you're gonna eat bison, you're gonna eat turkey and you're gonna eat filet. You're gonna start out with yogurt in the morning and you're not gonna eat until after seven o'clock at night. You're gonna drink a gallon of water a day, okay? And listen, you're gonna stay like this for 90 days. That's step one, step two, you're gonna go in the gym. You're gonna work out for at least 30 minutes on high intensity so we can get a good sweat going. And then you're gonna go for 20 minutes doing this. And then you're gonna get off drinking and partying and stuff. And number three is we're gonna make good decisions, be around the right people, have a good mindset, we're gonna get seven hours of sleep at night. Bridger, you just gave him the freaking coaching program for free. And now you're like, all right, Bridger, so what do you think? Are you ready to let us change your life? He's like, well, man, you already told me, bro. Like, I've already wrote all that down. I'm just gonna go to the store when we hang up and I don't even need you guys. What a dumbass. Literally. Yeah, and you know there's people doing it. I've heard it, I'll say, yeah, you know, I think I'm gonna go do it on my own now. I'm like, dude, you blew it. No, but you know why they say that? They say that because we already told them what to do. So everybody listen to me right now. If it was real estate, I would actually tell them the tactics. I would say guys, listen to me, we know a couple things. Number one, 10,000 foot view. You guys are gonna spend money today. This neighborhood's about to go through the roof. We know right now that rates could be dropping between now and the next year. There's never been a better time in the consumer history for a person in the real estate market to buy a home because eight months ago was a bidding war. You'd have spent hundreds of thousands of more, but today you can get a great deal, keep your payoff right. And guys, listen to me. I'm gonna tell you tactically why this is the home to go with. Number one, had this home had an updated kitchen. Had it had an updated kitchen, which I know with the eye, you're looking at it and your wife's like, man, that's not my dream kitchen. I know, I know, but the house with your dream kitchen doesn't have your dream price point either. See, listen to me. This home with the dream kitchen in it, which we could spend for about $50,000, we can actually buy this home about $150,000 under one that would already have it, which saves you guys $100,000. Not only that, but I've already got the name of the man that does work in this neighborhood. You can get the permits pulled and everything done extremely quick. Guys, based on all the information you told me, the budget you wanted and the results that your wife desired, the dream kitchen, including the two bathrooms, which will handle those at the same time. Guys, we've just found the perfect home. I have an eye to see these things that other realtors don't. When you guys do the bathrooms and you do the kitchen, this home increases in price tag, $150,000, which puts you 100 racks in equity. Guys, welcome to making your best deal. And by the way, that's about a three week project, which is nothing. Would three weeks be worth it to make $100,000? Absolutely, and you got your dream home. What a beautiful neighborhood. That's the tactic. The strategy was why this is the 10,000 foot view, the home to look at. The tactic was now what we're going to do tactically, right, for this house, why this one works. Guys, listen, I will tell every single one of you. You guys all can sell everything you have to every single person who reaches out to you. And I never want you to believe differently. I never want you to believe differently. Guys, can I explain something to you? Do you guys want to be different than anybody else in the world? I know your answer's already yes. Hey guys, what's going on? It's Andy. A lot of you leave comments telling me that you need help. Do me a favor. I'm gonna take the best way to get a hold of me. Shoot me a text message right now, 918-210-0254. 918-210-0254. I'll help you with whatever you need. I got your back for life. Let's get back to the video. Okay, let me tell you how we got to do it. You ready? It is you, it is you. You are the answer. You're the answer whether it will or it won't happen. Not your manager, not your GM, not your product, not your inventory, not your marketing, not how many leads you get. It will ultimately fall on you and only you. There's no one to blame. Now everybody listen, this is super important. I wanna explain some things that I acquire that when no one's around make me dangerous or when people around makes me dangerous. It's called me. I have a delusional belief. I need you guys to still it from me at this moment. A delusional belief means that everybody is going to spend with you. Everybody's going to love you. Everybody's gonna buy from you. Listen to me. If they like you, they'll listen to you. If they'll listen to you, they'll believe you. If they'll believe you, they'll buy from you. Yeah guys, we're literally, we're putting in some new frames over here. So like we got like monster drills going behind us, right? Hey, hey, hey, by the way, listen to me. There's something important for all of you, right? Baby, come here. I wanna tell you guys all something. This is super important. Come here, baby. Come here. I want everybody to do me a favor. Who in here does life with somebody? Come on man, you do life with somebody. Boyfriend, girlfriend, somebody, right? You guys see my wife right here? Listen, I know you guys know who she is. If you don't, you'll notice we're always together. You'll notice we always do everything together. I just told you, you be who you are. I want you to understand something. I know a lot of people that do business that think they're wives or they're boyfriends that don't understand what they do. I assure you, if you wanna grow and become the best, you take the person that you love and you grow with them. You train with them. You do everything with them. And then you become a power couple and me and her together are the reason why I am who I am today and how she is today. Now I'm 43 and she's 41 guys. We're extremely fit. We have a great life. We're super healthy. Guys, we have a great team. We make lots of money. We serve people. We love God. We have three children. Guys, come on, man. Don't ever give yourself an excuse why you can't have it all. Don't ever give yourself an excuse why it's hard on you. No, man, you've been blessed. Lean into that blessing, okay? So I just wanna say, love you, babe. By the way, hey, make sure you find somebody that like, and I mean this, that like you're ready to give it all too because when I met my wife, she said, hey, man, I want it all. I wanna be number one and guess what? I've learned when I make her number one, dude, she's an amazing woman and she really supports me and takes care of me in ways I never knew was possible and I see a lot of relationships where that doesn't happen. It's probably because you're not taking care of the person you're with and treating them to be number one. And by the way, why am I telling you this? You're like, I thought we were gonna learn closing today. Well, because personal problems become business problems, that's why I'm telling you this and I'm trying to tell a lot of you the reason why you guys aren't making and earning the kind of money that you wanna make and earn isn't because you're not as good as you should be. It's because your personal life is a sack of shit or it's average. And average don't cut it. We do elite or nothing. And by the way, we never maintain, write this down, never maintain, okay? We are never finished, we never maintain every day our goal is to get better. No, no, no, every day our standard is to get better. That's it. So I love you. You're the best, baby. All right, guys, so listen, so number one, let's go back to this, okay? All right, so we're gonna talk about the tactic, it's simple, that's the actual plan. Now here's what I want you to do. You know how the plan is and what you sell. So I'm not gonna talk about that right now. I already did talk about it, okay? Step three in the perfect sell, social proof. This is a good one. You don't wanna miss this one. I think a lot of you have forgotten about it or you don't know how to do it, which is why you don't use it. What happens to people who followed these tactics? What happened? What happened to other people who followed these tactics? So I'm like gonna tell Bridger's clients about, hey, I'm gonna tell you what happened to other people who followed this blueprint. See, I'm not gonna give them the tactic, in your case, Bridger, I'm gonna call it a blueprint. I'm gonna say, let me explain to you what happened to other people who were just like you. Notice I love that word, who were just like you. Who followed this blueprint. Who followed this blueprint. Who followed this strategy. Who followed this plan. You guys use your words, okay? All right, so listen, but under social proof, without case study, your client won't believe they can actually have success. Without the case study, what did I do? I gave an example about the credit re-establishment program that I was talking about with the person who was buying a car. And I said, hey guys, listen to me. It's not what the car is, it's what the car does for you. I could say, hey, Miss Joanne, who bought a car for me a year ago, who did the same thing that you did today, who actually even had a lower credit score than you. Three days ago, came back up, traded her vehicle in, went from a 14% rate to an 8% rate, and literally bought herself a brand new GMC Denali Yukon, which was her dream vehicle. With a payment she could afford. Now I'm gonna ask, and she just co-signed for her son to help him with his first car. How beautiful is that? She wouldn't have ever done that had she not done this last year. She's not only helping herself, she's helping others, which is heaven on earth. See that? Now I'm selling, right? Social proof, okay? Remember this, without case study. That was a case study I just gave. Your client won't believe they can actually have success. Now listen to me. Do you have to use all these all the time? No, I don't. I'm trying to tell you how I can ensure and guarantee success in every call or in every client. How people just like them used it and the results they got were great. I think you did write that down, but I wanna make sure. I always use the term just like you. And then number four, write this down. Since we did this for them and it worked, we can also do this for you. Hey also, I'm gonna give you a little extra one to add. Once you commit, I won't let you fail. Write that down. Once you commit, I won't let you fail. Okay, there's a shortage of commitment in this world. A lot of people want things, they find something that can fix their problem and then they have committing issues. You know why? Because average people can't make decisions. There's good decisions, bad decisions and indecision. The worst decision of all is indecision. I'd rather you make a bad decision right now than even make a good one and just make a decision. By the way, the decision, if it is a bad one, it's just to say the same or go backwards. A good decision, the only regret you're gonna have is you didn't do this six months earlier. Shit man. You guys see the old mouthpiece? What does this mouthpiece know? How to frame. Guys, I'm teaching you framing. Right now I'm a call now listen to me. I can frame my wife to fall more in love with me. I can frame my kids to go to bed. I can frame my kids to read a book. I can frame my team to give more. I can frame a new person who doesn't believe in themselves to believe in themselves. I can do whatever I want once I understand this. Remember, we're not giving them information. We're giving them a transformation. Just don't forget that. And whatever it is, we're solving a problem. This isn't information. So information givers go to Walmart, closers stay on the call. So I'm gonna explain how this works. Are you ready? Everybody write down Epiphany Bridge. This is when they go from normal to badass. This is when they go from who they are now. Remember I told you at 18, I was broke. I had no money, 18 years old. I made 18, guys, mom left and I was two, five brothers and sisters, Jerry Springer's show. I was a loser. We're the same two pair of clothes every day. I was embarrassed. I was a failure and I didn't believe in myself. And I thought my life was going nowhere. I'm 18 years old. I get a job in sales. My very first day I walk out, I sell a car, couldn't believe it. I didn't know what I was doing. It was accidental. It had nothing to do with me. The guy was a lay down. Everybody would have sold this customer. I got lucky enough to do it. God threw me a bone and guess what happened? I made $1,700. That day I had what was called an aha moment. Ah ha ha ha. Yay. Oh shit. Old Andy Elliott is dead today. Peace. The new guy's born. My goal is when you sell, you're going to sell the Epiphany Bridge. Okay, now what does that mean? You guys have the knowledge. You guys have earned the knowledge. You guys have learned the knowledge. You guys know. What does that mean? That means you hold the answers to the test. Here's the test. And here's the answers to the test. You've got them. And you need to explain that there's somebody just like Jacob that literally had three core problem beliefs altogether. Number one, they weren't for sure if this was the right vehicle for them. They weren't for sure if this was the right coaching program for them. Number two, internally, Jacob goes, there's no way that something like this could work for a guy like me. And then number three, externally, there's no way my wife would let me wake up and go to the gym in the morning before work. There's no way she wouldn't let me. That was an external force. And Jacob realized that the coaching program was only 10 minutes a day, which means that he would have time. He could literally do it while he was taking a poop. And then you know what? Internally, guys like him do get these results all the time. And Jacob is qualified. And number three, Jacob just needed to find a proven company in which had a proven framework for success. We take the success we've had with guys like Jacob and we clone it for other guys like Jacob. Jacob, it's easy. You're a yes away from getting all these things. I just ripped out three core beliefs in Jacob right now. All right, three things that keep people from buying. Hey, by the way, don't forget the biggest mistake you'll ever make in your life. Sell the sizzle on the stake. Don't sell where the stake came from. It's not important. Three things keep people from buying. Number one, number one core false belief is gonna be the vehicle. It's gonna be this. You're not the only person that does what you do. There's tons of other people that do this. Why wouldn't I use them? That's gonna be one of their false beliefs. They don't know why it's you, which is why the Epiphany Bridge, which is why your aha moment story with your product and your company matters. Does it make sense now? Okay, all right, number two. What's number two reason? Why people don't? Internally, man. Guys, listen, internally. I mean, our entire goal here is to kill all false beliefs. You guys get it? You guys get it? When you're selling and closing and framing, you're killing all false beliefs as you're going through. Guys, when I'm sitting next to somebody or I'm on the phone, I can physically take out anything that they've already told me or they haven't even told me yet and kill it off. So internally would be things like this. I don't think something would work for people like me or I've tried this before and it doesn't work and they've actually had real experience. Like guys, these are reasons that they, not anyone else internally means them themselves, not the vehicle, that's another reason. That's your product. Why don't you handle that? Guys, can I tell you this? Don't tell them what your company does. That's an improvement over other companies. Tell them how you do what you guys do that's different than anyone else. Nobody does what we do. Nobody. There's not another coaching program that does what we do. There's not another dealership that does what we do. When you buy cars from us, we walk you back to Eddie in the service department. He schedules your service. You don't have to thank. No one does that. We do things that are different because we care more. Our number one skill is to out-care the competition and you're not gonna spend your money anywhere until people care. Am I right, Mr. Customer? Yes, you are. I knew I was right and I knew we had the same beliefs. What did I do? I just framed him to believe what I'm saying, why I'm number one, why he should go with me. Guys, get it? Number two is gonna be internal beliefs. Number three, external. Remember I said this, okay? Family, wife, someone else. Okay guys, anything externally. Easy stuff to kill. Easy, easy stuff to kill, okay? And by the way, what is our goal here? Our goal here is to break all false beliefs. Okay, now are you ready? Everybody write this down. Write down if my story trumps their story and all of their false beliefs, if they fall, then they buy, period. If my story trumps their story and if all of their false beliefs fall, they buy. This is where the money's made right here, okay? The better you get at telling stories and sharing the framework, the more people will buy. Now listen, I wanna tell you guys something just so everybody's aware of this. Please, I need to explain this to you. Guys, I sold cars when I was 18, I'm 43. People think I'm still a car salesman. I'm extremely good at selling cars, but I'm extremely good at selling everything. You know what I'd like all of you to do? I'd like you to understand this. When I was 18 years old, my manager said, I know your niche, get rich. He said, if you're gonna sell cars, become the very best in the world. You know what he told me? He told me three things. There's three secrets you gotta learn to do, Andy, if you wanna get rich. And this is why I scaled faster than anybody. He said, number one, you gotta learn to be a master communicator. You gotta be the best speaker in the room. You gotta be the most interesting guy in the room. When you talk, people need to listen. And how do people listen? Because you're the greatest communicator they've ever heard. And when you're the greatest communicator they've ever heard, it doesn't matter how old you are, Andy. I didn't have hair on my face. I didn't look older. I was a young puppy kid. Guys, I'm gonna tell you the best advice you'll ever receive in your life is that self-development, self-development. I didn't say company development. I didn't say software development. I said self-development as in you, look in the mirror and look in your eyes. The information in which you can hold, if you could take all the information that I know and the way that I worked, the way my brain thinks and how I do stuff. If I made nine figures last year, why can't you, somebody tell me why. It's because you don't want it. I want everybody to understand this. If you wanted something, you would have it. Everything in your life you want, you have. Can I ask you a question? Are you guaranteed a place to live or do you want a place to live? You don't want to sleep on the streets so you always find a place to go to bed every night. Am I right? That's why you find a place because it's important to you. Can I ask you a question? Your place that you go sleep, does it cost you money? Yeah, so you pay for that you want. Do you want water? Do you want food? You say, well, I gotta have that to stay alive. Guys, listen to me. You have to self develop to stay alive. In a world right now that's full of people, you gotta stay healthy to stay alive. Guys, listen, all my dream and my goal is, is to help you guys when we are on phone calls like this or in training or you're live at an event with me or you're training in one of my training platforms is to physically teach you that consistency wins little by little. I wanna explain this to you guys. I started training little by little. What does that mean? Five minutes a day, five minutes a day, five minutes a day, five minutes a day. I became obsessed. I went to 10 minutes a day, 10 minutes a day, 10 minutes a day. 15, 15, 15, 20, 20, 20. It wasn't even how long I trained. It was what that I was the compound of I never missed. I never missed. By the way, I was in church yesterday and the preacher was telling me about how he sent this screenshot of his daughter that took a thousand shots playing basketball that day and he sent it to a good buddy of his. And he goes, well, number one, tell her good job. I'm proud of her for taking a thousand shots. That's a lot of work. He goes, but tell her don't count the shots. He goes, tell her to count the makes. Tell her to make a thousand makes. It's a whole different game. Guys, listen, it doesn't matter how long you train. What matters is how great you're getting while you're training. It doesn't matter that you're watching a training video. What matters is, do you understand what I'm saying because I'm teaching the training video? Because if you don't understand it, the fact that you showed up for an hour on the call, if you can't replicate what I taught and now you're the teacher, what does it matter? By the way, don't become the teacher if you're not going to become it. I just wanna tell every one of you that I have one goal for you. One, I have one goal. It's for you guys to literally become the greatest. You wanna know my motives? You wanna know my goals? You wanna know my intentions? It's very simple. I don't need any more money. I need some more killers. I need in a world full of people right now who are asleep in a time, listen, they're asleep in a time when it's never been easier to win. It's never been easier to get rich. It's never been easier to make more money. Everybody's asleep. Like you're not gonna wake up now. There was more money circulating through the world than ever before. And you're not gonna wake up now. You're not gonna get healthy now. You're not gonna freaking start training now. You're not gonna buy your plane tickets now. Oh, it's summertime, I'm busy. Guys, look at your year to date right now. And I want you to look at your current decisions you've been making and see how that's working out, okay? Maybe it's time to change. By the way, until you change, nothing changes. I pray to God that you guys will say this one prayer. I'm gonna give you one prayer if you believe in God. It's called God Break Me. Break me of all my weaknesses. Break me of anything inside of me that you don't see pleasing to you. Guys, do you know you don't sell anything? You guys don't sell anything. You guys help people. That's all you do is help people. Every one of you guys has amazing product in which can change the quality of somebody's life. You guys understand you're not selling anything anymore. You're becoming a master communicator. Three things I learned changed my life. Number one, how to be a master communicator. Number two, how to clone success. I can find people who have what I want and I study them diligently and obsessively until I learn everything they do. There's a guy named Patrick Bet David. I don't know if he knows who he is but I paid him about 100, 200 grand in a period of about six months to get close to him. I needed to know his systems and processes. Not closing, not selling. I needed to know his systems and processes. Made me more money than I can even tell you. I remember when he said, yeah, why are the 100? I'm like, damn, 100? Yeah, totally worth it. Couldn't believe, couldn't believe. What does it cost you not to know? From now on we're gonna make decisions like this. What does it cost me not to know? And if what it costs you not to know is greater than what it costs you to know, you spend the to know. Because you can't afford not to know anymore. For anybody in this call who literally wants to change their life, I just gave you the way to do it. Find someone who loves you, find someone who cares about you and learn everything that they know. Study them until you can duplicate every single thing that they do in every era of their life that you love. All right, there's two chains that bind product to price. Everybody write this down. Two chains that bind product to price. Number one, there's the customer's mind and number two is yours. Both must be cut. See, what binds a product to price is the way the client perceives it and the way the customer perceives it. You know what I've learned? I've learned most salespeople are ironically more committed to price than the customer. Bam! Most salespeople, the price that you're charging, you've got a problem with it more than they've got a problem with it. And that's why they got a problem with it. They can see it in your face. They can hear it in your voice. They can tell that you're not sold. That's the problem. So income improvement will follow with self-improvement. You wanna make more money? Get better. That's it. That's what today was all about. Love you guys. Have a blessed day. See you soon. Hey guys, that's what I'm gonna tell you. The true one percenters, you made it till the end of the video. Do me a favor. Share it with the friend that wants to go to another level. Make sure you like the video, comment below so I know who you are. Set your notifications and then subscribe to the channel. We got daily sales training videos dropping. I'll see you soon.