How to Build an Open Content Marketing Platform with Drupal 8 [October 18, 2016]





The interactive transcript could not be loaded.


Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Oct 18, 2016

Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5.

Enterprise marketing’s shift from push to pull based acquisition models has formally changed the way in which organizations interact with their consumers. With today’s buyers searching for purchase information online, companies generate content to be found first and, with 88%* of organizations leveraging content marketing, those that don’t risk undiscovery and fewer sales.

Creating a successful content marketing strategy and choosing a platform is difficult. It goes beyond SEO and an intuitive website. To accommodate the IT team that manages the platform and the marketing team that creates content on it, content marketing solutions should be flexible, future proof and secure.

Join Katelyn Fogarty (Acquia Digital Marketing Manager), Michael Silverman (Duo Consulting CEO) and Richard Lawson (Duo Consulting CTO) to learn about:
• Best of breed “Open marketing” based on open standards and APIs
• Lower-cost open source alternatives to proprietary content marketing platforms
• Drupal 8’s enhanced usability, speed and stability


When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to

Loading playlists...