 evolutionarily we weren't designed to be living the way that we live. We weren't designed to be cubicle working, screen staring, sedentary, isolated, meaning devoid beings. We're hardwired for social face-to-face connection because the tribe survived because that's what kept us alive as a species. We're hardwired for physical activity because we were hunter-gatherer at our genetic roots and we're psychologically primed to seek meaning. Everybody from Carl Jung to Maslow talked about the importance of meaning. We're meaning-seeking organisms and if you think about what the digital age has done in all those three fundamental drives that we have, it's been the nuclear bomb and it's made us more sedentary, more isolated, more disconnected under the promise of connection but it's not genuine connection. It's counterfeit connection and then you mentioned the social comparison effect. So now we have this reflective mirror and that's what the social comparison effect is. We have increasingly more and more people to compare ourselves to and so in the past we might have had Michael Jordan or our three or four friends in school to sort of say okay this is my little group and how do I measure? Now we've got 5000, 50,000, 500,000 reflective mirrors and let's face it what do people post on their social media pages? They don't post there. I'm having a shitty day and I'm struggling. They're posting their idealized external selves and if you're going through a rough patch you just amplifies your sense of man my life must really suck is look at all these other happy wonderful people and now I'm sedentary and alone and all you have to look at is the depression research by generational cohort. So when you look at boobers to millennials to Gen Z each decreasingly younger generation is reporting higher rates of depression and more incidence of loneliness. There's a loneliness epidemic going on and interestingly the most plugged in cohorts Gen Z and millennials report being the loneliest group around. Now loneliness is the cousin or the sibling to depression because we need connection. We need genuine connection and that's what we're being robbed of. So there's been a lot of research everybody from Steven the Lardy was a depression researcher at the University of Kansas and he looked globally and interestingly the most psychologically well people were pre-industrial indigenous peoples. The people without iPhones who were living really difficult lives right the Kaluli in Papua New Guinea that they studied for 10 years with over 2000 tribesmen. Now one of these guys was clinically depressed even though they had a daily survival was a struggle and yet they were happy. Dr. Lardy identified what he called depression immunizing factors and it's what we just talked about it was they were much more cohesive as a community. They were much more physically active that a sense of purpose because survival imbues you with a sense of purpose. They were much more nature immersed. So we've lost all those really important psychological dynamics and then we're wondering why we're depressed and by the way in the last 20 years we've quadrupled our antidepressant prescriptions. We're prescribing more and more antidepressants and yet depression is outpacing the pharmaceuticals. So that tells us that it this is not just an organic deprive this is not just a chemical imbalance. This is a lifestyle and a societal toxic soup that's making us depressed and so the narrative and the antidote that I talk about in my book is since we're not putting the genie back in the bottle and we can't change the world how can I become and I love this metaphor how can I become a better swimmer in turbulent water because the water is going to be turbulent and probably more so as we move forward but how can I swim better in that turbulence and so how do I fortify myself as the individual to critically think to be resilient to toughen up my psychological immune system so that I can navigate through this oftentimes toxic world.