 People tend to establish habits so that they can feel comfortable in their environment. And this is how they know their place in the world. And if new things occur, people tend to be skeptical and careful at first. And new things are very much frightened for the most of us. So the easiest way to introduce something new, especially technology for example, is to combine it with something familiar. So in this way people don't have to make these huge stress loops, but small ones. So for example, if you want to introduce, like I said, a new software, find an aspect which is already familiar.