 Good afternoon, everyone. Thank you for joining us. We are here today to talk about giving Tuesday and end of year fundraising. We are right here on the cusp of a very busy time of year for all of our nonprofit partners. And so we wanted to take the time during this webinar today to give you some information, as well as tips and tricks as you go through planning. The next few months, which are very critical months for your nonprofit fundraising. So that's what we're planning to cover today. My name is Bethany. I work here at the mighty cause team. And we are also very lucky to be joined today by Celeste Florence, who works with giving Tuesday I'm sorry my dog is barking in the background. That wasn't me. Hello everyone. Sorry, poor timing on that dog bark. But thank you all again for doing that. Thank you Celeste for joining us today. We're very excited to have you here with us today to share some of your wisdom and experience from working with giving Tuesday. So just before we get started, I wanted to share a little bit of information about mighty cause in case any of you are new to mighty cause and you don't know a ton about our platform. Mighty cause has been in the nonprofit fundraising space since 2006. We have a year round fundraising platform and designed to be an all in one platform for nonprofits. So we have everything from peer to peer fundraising tools, donation forms and widgets for your website. Lots of really great fundraising campaign tools on the platform, text to give built in CRM integrations. So we are year round fundraising solution. We have great tools available at lots of different price ranges for nonprofit partners. Safe secure donation processing. I already mentioned some of the integrations that we have Salesforce MailChimp that bright slack Google analytics, all designed really to make your life as a fundraiser easier. We invite you to spend more time focusing on the actions that will help engage your donors and raise more funds, and less on the administrative work that sometimes gets involved with nonprofit fundraising. We have great reporting and analytics tools for anybody that's interested in learning more about mighty cause fundraising tools what's available. You can visit us mighty cause.com slash contact us and sign up for a demo, have a one on one conversation with somebody on our team and learn about the mighty cause tools and how they might fit for your organization. So giving Tuesday is a global movement and we'll hear a lot more about it from Celeste in a few minutes and I'll let her get started with a little bit about giving Tuesday. I started with a little bit about mighty cause and so soon as I turn it over to her I'll let her give a little bit more background about giving Tuesday as the larger global movement since we are lucky enough to have her joining us today. But I wanted to just add a little bit of information about how we celebrate giving Tuesday within mighty cause. There are lots of ways to participate in giving Tuesday. Lots of platforms you can use lots of different channels fundraising volunteering etc. But mighty cause every year, as a part of the year round platform that we offer to nonprofit partners, we host our own giving day that happens on mighty cause.com. So as a part of that, we create a nonprofit toolkit with all kinds of templates email templates social media templates planning timelines checklists, we have a full schedule of three plus months of webinars like the one that we're giving today. We give away some prize money as a part of it so that's available at giving Tuesday dot mighty cause.com. If you don't have another outlet for giving Tuesday. We at mighty cause partner with a number of campaigns across the country the state of Georgia. Cincinnati, Richland Ohio, there's all kinds of campaigns happening across the country and I think Celeste does a really great job of working with all of those campaigns. So if you have a local giving Tuesday event going on in your community. I would definitely encourage you to get involved and learn more and participate in that local effort. If there isn't a local effort in your community in your state, then giving Tuesday on mighty cause can be a great solution for you. So if you want to learn more, you can go to giving Tuesday dot mighty cause.com and sign up to participate in our event. So, just a quick preview of what we're planning to cover today. Before I turn it over to Celeste. We're going to start with a little overview of the fall fundraising landscape. Where are we at it's been a very interesting, difficult. And lots of different words to describe the way the last year and a half have been for nonprofits and donors and individuals. And so we'll give you some insights into the fall fundraising landscape. How do giving Tuesday and end of your work together. I often get questions, should I do both should I do one should I do the other. And so we're going to try to help answer some of those questions give you some ideas for how you can plan an integrated campaign that will allow you to take advantage of both of these really exciting opportunities for your nonprofit. I want to talk a little bit about donor fatigue because of course, if you're planning to fundraise from now all the way through the end of the year it's important to make sure that you're keeping that in mind and you plan your strategy your communications your messaging such that we help to reduce donor fatigue. I'm going to take a quick loop and then leave some time for questions at the end. So again, if you do have any questions as we're going throughout, please feel free to type them into the Q&A section of your zoom panel, and we will make some time to cover any of those at the end. And with that, I am going to hand it over to Celeste. Thanks again for joining us till today Celeste. Absolutely. Thanks so much for that introduction and for inviting me to be here by the now really appreciate it. Hello everyone, my name is Celeste Flores, and I am with the Giving Tuesday team, or really small team, but I came from what we call our leader community and my role at Giving Tuesday just a little background on me, and then we'll get into the fall fundraising landscape is I came from what we call the community leader network for Giving Tuesday I ran a Giving Tuesday movement and campaign in Austin, Central Texas region. And when I left Texas joined the Giving Tuesday team, I'm calling you from outside of DC, but what my wonderful, you know, I guess blessing that I have is to work with community leaders all over the US who are putting uplifting a generosity movement in their community. And I'm really grateful to be here today to, you know, share what we know and hopefully enough information that will inform your plans. But you know the day itself was built as a day to do good and it's evolved a lot in the last 10 years and we'll talk a little bit about that, and about how all of this works together. First, though, we'll talk a little bit of go, we'll go back and understand a little bit more about 2020 and the what our expectations are and highlights for 2021 and then we'll get into some more information about tactics and strategies and how you could use the day and in this beneficial way for your organization or your community. But again, if you have a community campaign and in your local community you can find that on the map on Giving Tuesday.org. If you don't know a group that wants to start one. We've worked with a lot of community leaders all over the US at our city town state but we also work with cause campaigns and coalition campaigns around a identity or culture or religion. So let's get started with talking about the lessons of 2020 as I think we already mentioned it has been a long year and a half and we don't have a crystal ball but we can at least look at the learnings from the last year and what we're seeing in the first part of 2021. So a lot of people don't realize that Giving Tuesday is much more than a day we are a year round movement we use giving Tuesday the day is more of a holiday, but we work in 70 countries and 100 250 communities just in the US alone and that's my my my my lane. A lot of our community leaders are working on their movement year round but we use giving Tuesday the day to uplift generosity globally, but we also have a data commons we are gathering. We have a team of data scientists who actually look at data globally and talk about and to work in a coalition fashion with other practitioners who are looking at data to understand what is happening in about donor behavior and donor actions in a given year, but then what does that mean moving forward for the sector. So this is actually from our data commons report that you can find on our website it's much bigger but these were, I guess, again, our reflections with the massive amount of data that we have because of giving Tuesday. So a lot of small donations were significantly up in the last year and I think that's still happening in 2021 the power of a small donation and the small donation here is qualified as a gift of $250 or less for some organizations where other nations were what uplifted an organization. Giving, while giving was clearly up in 2020 as a whole as a sector not all organizations fared well I get you know I know there are organizations that are suffering in 2020 was a difficult year. I get this question all the time from organizations of how do I fundraise if I'm not considered a basic need or frontline type organization because of the crisis and pandemic, and we believe at giving Tuesday that all organizations are frontline organizations. I couldn't imagine your community without you being there and I think that it is an opportunity in 2021 to talk about that. And so again, a daughter, there was a lot of donors shifting as well. Donors who didn't traditionally give to some organizations shifted their giving from one organization to another again pandemic related. And you'll see in the next slide, we, this is a little bit more about what we're seeing at the beginning of 2021. This is AFP fundraising effective nurse report and given Tuesday was a part of putting this report together. This is what we're seeing in the first quarter of 2021. Again, small donations are, you know, a driver midsize donations, also something that is being an opportunity I should say for organizations. There is nonprofits reaching new donors, but also recapturing new don't recapturing donors those donors that may have left in 2020 to support other causes that were pandemic related are coming back and it's about it's on us as a nonprofit sector to not only speak to them and get them to come back to support your organization but also retaining them. So we can talk, we're going to talk a little bit about, you know, what does that mean to engage donors again and to retain donors, but there has been a spike, the insights for 2021. And do not write off the small donors also do not retreat that we've not saw a month over month in 2020 groups of nonprofits deciding not to fundraise because they felt that it was, they were not again that frontline organization and that is a mistake yes human services did go up in 2020 and 2021 but there's so much opportunity for causes. Again, every organization we feel is frontline. It's about making your case of why you are important to your particular community. Donate retention and reoccurring giving our lifelines and key to maybe what you're focused on in this this year and or year end. So let's talk a little bit about giving Tuesday and year end. And as Anthony said she gets a lot of questions I get a lot of questions of people trying to figure out do they do one or the other do they make distinct campaigns for each one or how do they dovetail them together. As I said, I'm trying to clear up some misconceptions because I think a lot of people think of giving Tuesday obviously as a big fundraising day and it is billions of dollars in the US alone or raised on giving Tuesday. But the day itself was really built as a day to do good and opportunity for givers for people to give in a way that was meaningful to them. And that really means that it's an equalizer. It allows everybody the opportunity to give something or be a recipient of generosity and really changing that narrative. It's about inclusive campaigns if we think about it that way. Again, it's also a day that does kick off for many organizations and the sector, what is the year end fundraising season. Again, sets that tone and it is a big volume day. There are three main days that individuals are looking to support more organization and that is giving Tuesday, December 30 and December 31. But it, this is an engagement opportunity and there are different ways that you can use giving Tuesday to augment or to be a part or to tether to your year and monetary campaign. It is an opportunity to start your year and messaging and talking about your organization and seeing where giving Tuesday fits within your year round strategy actually and not just attack on, you know, something to tack on into your, into your calendar of events. This is an opportunity also to realize that people give not only on giving Tuesday but then also give again during your year end campaign and increasing their donation. This notion of people giving together and everyone's doing it around the globe is an opportunity to to capitalize on because people are looking for to do something good on this day why not give to your organization. How do you engage them in an activity that would pry kind of prime the pump for when you are sending out your year end mailer the next week, for example, but both giving Tuesday and year end are important engagement opportunities and there's so many different ways that you can use this day these day, the season and the day to maximize impact for your organization. So you'll see. I'm moving into a little bit of what we've learned in running giving Tuesday, giving Tuesday started again as that movement from the 90 second lie in New York as an idea of a day to do good to recapture a day when we were thinking of others after a black Friday and cyber Monday, where we're all thinking about ourselves and what we're going to buy for ourselves, giving Tuesday was born, it is evolved a lot in the last 10 years and we are headed into the 10th giving Tuesday. And this year, November 30th, and we've learned a lot about movement building and about now that is a global campaign. Giving moments are a huge driver for for giving for acquisition, the idea that people are giving together, and is a major reason why people give on giving Tuesday. It is giving people a sense of urgency, a sense of call to action, and people want to respond to that need whatever that need is in your community. But again, it's about being part of a larger community and actually doing something what everybody else in the world is doing it as well. What we've also learned is that it is not an either or it is an and many people during giving Tuesday, don't do just one act of generosity, it is more than one act of generosity that they decide to do. But then we need to be offering multiple ways to connect with our organizations and our work, meeting them where they are. I know that cash is king, we are all needing to raise money I have been in the fundraising. I've been a philanthropy sector for over 20 years. I have fundraised during giving Tuesday, I have been a community leader for giving Tuesday and now on the team, I have been kind of every seat as it relates to building a movement. But giving Tuesday again is one of those pinnacle years that you could do something engaging your constituency in a way that might be different than just fundraising or in addition to your fundraising that again will be meeting people where they are and I'm honoring people for all of their assets. I work with a lot of communities and I have been hearing this year from some communities where nonprofits and donors are expressing that specifically the donor community expressing that they want to be valued for all of their money is not considered an ATM that they want transformation and engagement than just a transaction. So think about how you could tether this day, or this season together. On the next slide you'll see where we also talk about what we've learned for the day itself. 82% again of the organizations that do something on giving Tuesday experiment or try something new that is the motto of our network we have a work with a network of leaders who are leaders of organizations, entrepreneurs, people who are willing to try something new and test it, and they are doing this actually year round not just on giving Tuesday. But when I was working in Austin, I had many organizations try something new on this day, just to test it, testing different messaging, a different tactic. I had some organizations trying a new marketing campaign and aimed at a different group of people. So there are many different ways to try something new on this day. Also giving Tuesday, you know, has grown. Like I said, globally but we also in the last year learned a whole lot about generosity around the world different than the last eight years, I would say, but these are basically our summation of what we see in the last year. As we head into what is the year end giving season in 2021. I know that Bethany's already mentioned that about the myth about donor fatigue and we certainly believe that it is a myth and we'll have a little bit more information on what that means, and more to come a little further in the presentation. The idea is that donor fatigue is something that is actually created by the nonprofits and that are the donors the donors are not tired of giving. They may not be giving because they are uninspired or they have not been stewarded or cultivated, or given an opportunity to engage with the organization in other ways than money. I think about all again embracing the small dollar donors and and change up who you might be asking, but the day itself for giving Tuesday and what we learned in 2020 of anything that people came together when they knew that the community their community was in need. The idea of giving and generosity was on full display in 2020 obviously, but it is continued to change help people view humanity, their fellow neighbor, and their community. So, but it's important for us to also be really relevant during this time and really changing up our messaging to meet the moment and to be honest with or with our donors about what your organization is facing but also not changing. Excuse me changing up. What your organization, I'm sorry, communicating what your organization is doing to change to this environment. Next slide you'll see a little bit about what we feel are the keys. I don't know characteristics or strategies when creating great campaigns. All of you are seasoned professionals a lot of this is not new to you but we saw that campaigns that were kind of cutting through the noise as you will because I get that all the time there's a lot of people doing something on giving Tuesday. You're rallying your people and coming up with something really unique and what we saw in great campaigns. Again, during what is considered still a pandemic and still a crisis depending on where you are in the US. But, or I'd say the whole US excuse me just a second. But we felt that a campaign needed at least three of these. Excuse me my allergies are getting the best of me. Relevancy again why your work matters currently in this moment but also in the community, I'll go back to my statement of every organization is a frontline organization. And it's just making the case to your to our giver community about why your work matters if they explaining what would it be like if you were no longer in existence in that community. So by being really honest and authentic about how you are responding to those challenges and communicating that with the giver community. Obviously sense of urgency or purpose or a flag in the ground is when most people will respond, but explaining the urgency of the need, and then creativity again to stand out. One of the core values about giving Tuesday is that is is an opportunity to collaborate and try something new. And maybe even consider partnering with another organization to try a, an activation or a campaign that actually uplifts more than just one organization. So if you go to the next page. Thanks so much. I said it at the beginning what the day was intended for again it was a day that was created to give people in the world an opportunity to do something good on one day and picking one day, the Tuesday after Thanksgiving. Of course it manifests very differently in 70 different countries because what is the Tuesday after Thanksgiving in most countries. It's only relevant for us in the US but they've all created campaigns that are meaningful and relevant in their countries, but it's all around the notion of givers and receivers. I'm sorry generosity is an equalizer that everybody can be a giver generosity and everybody can be a recipient of generosity. So including our communities in the US are using this day in many different ways and so I listed just a few for you of things you might think about either tethering to your year end campaign and doing on giving Tuesday, or doing something totally different on giving Tuesday that will support another goal within your organization. I knew a lot of organizations in Austin would also do fun. In addition to fundraising drives actually banking or drives for volunteer hours commit your 21 hours to our organization over the course of 2021, you know, coming up with something that again you need volunteers or you need particular goods or items. These are an opportunity to again expand the ways that people can engage with your organization and you might want to try that during giving Tuesday, and again, attaching it to a goal. When people ask me like what I should do during what should what's the best campaign to do during giving Tuesday what should I do to, you know, effectively use the day and raise the most money. It comes down to with any tactic that you are trying to and putting resources towards. It's about your goals, what are your goals for that day or how does it fit within your season of work, and using it with intention and having real goals and your goals look different than just raising, you know, a certain amount of money. And, and, but when you identify those goals, then it informs the tactics that you decide to do and put time towards for any campaign not just giving Tuesday. So, I wanted to just raise talk this one last little bit here. Again, trying to make sure that we are clear about why this day could still be is still important. I think a lot of people think if I decide to fundraise on giving Tuesday is that just pushing up my year and donations. But again, we find that on giving Tuesday people are giving in addition to whatever they give you at your end. And if they are stewarded correctly, they increase their gifts. So I leave you with that for now, and then turn things back over to Bethany but thank you so much and I'm going to be here for questions so please put them in the question box. Thank you so much to last that was really helpful really great for people to hear directly from you all at giving Tuesday you are talking to and working with nonprofits and givers and businesses and all kinds of different groups that are making the most of this day so thanks again for joining us and I'm going to sort of transition. Celeste just shared a lot of really great helpful context information insights, and I'm going to turn it to sort of specific specific actions that your nonprofit can take as you move from this webinar into actually planning your fall. The end of your giving Tuesday campaigns. So, first, kind of fits very well with what Celeste was just mentioning. But before you do anything in planning your fundraising for the rest of the year. It's really important to figure out what are your priorities, and this is going to look a little bit different for different nonprofits. But you'll want to figure out, where is your need. How much do you need to raise through the end of the year. What are your internal priorities. Whether they are specific development priorities like retaining new donors, growing your recurring giving program, or if they're larger priorities for your nonprofit you have a new program you're launching. You have a very specific need that you have to fund, whatever it might be taking the time before you do anything else to really determine those priorities is going to help make sure that everything else that you do all the other time and energy that you your staff and your volunteers put into your campaigns will be serving the most important need for your nonprofit. We know very well that just about every nonprofit does not have enough resources or staff to do the amazing work that you do. So you have to use your time, most effectively, and most wisely so taking the time upfront to figure out your priorities and set goals will make sure that you can hold yourselves and your team accountable to focusing on those primary things that you need to focus on to be successful. From a very, very numbers oriented approach, you could look at what do you need to raise before the end of the year. We are more than halfway through 2021. There's a few months left in the year. Is there a specific budget, budgetary amount you need to meet that will help you understand what your, what your goals are, and then looking at last year's data of course 2020 was a unique year and a lot of organizations did see an increase in money. So you may not want to expect plan for budget that you'll raise the exact same as last year. Every cause is different, but understand use some of the data from last year during the fall, as well as maybe 2018 2019 in the fall to get a sense of how different was last year for your nonprofit. And what can you really expect for this year. You can break that up. If I know I need to raise, you know $50,000 before the end of the year. How am I going to do that. What needs to happen in November around the giving Tuesday time what's going to happen in December. What's going to happen in the last few weeks of the year, but always starting with that will help make sure that you know where you're going and you know how to keep yourself on track and be aware of your progress as you move throughout these next couple of busy months. So, building your timeline. Again, once you have your goals in mind, what are you going to do each month, moving forward to meet those goals, whether it's planning or, you know, checking in with peer to peer fundraisers or volunteers that are supporting planning out what role is each member on your team going to take advantage of. And we know that many of the nonprofits we work with are very small you may not have a, you know, 10 person development team to take advantage of and that's okay you can still do really amazing work. You know who you have to help you. Maybe you're an all volunteer organization and you need to tap into some of your most connected and engaged volunteers, maybe you need to reach out to your board, if you don't have a huge staff. But figure out who on the team can help you and what is each person going to take the lead on. And then how are you going to stay on track how are you going to check in regularly to make sure that you're making progress and you're putting yourself on the path to be where you can come the end of 2021. We do have a checklist in the Giving Tuesday toolkit that we've built on the mighty cause website there are lots of great resources out there available kind of planning resources. The key is just taking the time now to put some ideas down on paper, get some things in the works so that you know what to do month to month moving forward. So we are suggesting that you can plan your campaign in kind of three distinct phases. The first phase is giving Tuesday, and that doesn't have to start November 30, it shouldn't start on November 30 likely you want to start introducing your campaign start with your donors your audience about giving Tuesday earlier than November 30, so that on that day, people are ready to activate. You don't want to start hitting the Giving Tuesday message very hard tomorrow, for example, and every day from tomorrow through November 30. That's how we get to donor fatigue, but you'll want to find a way to introduce it early. So start telling the story start figuring out what does the Giving Tuesday piece of your campaign look like. We'll talk a little bit more about it later, but Celeste already gave some great ideas as to how you can pull in lots of different activation strategies, so that every piece, every will not just be sending fundraising emails sending asks to donate, but how can you create this sort of multi channel activation strategy to get your supporters engaged in your organization. Phase one is giving Tuesday. Phase two is going to be the first half of December, if you will, that's when you're going to want to sort of close out giving Tuesday close the loop, communicate what impact donors and supporters that gave to you as a part of giving the campaign are able to have. Maybe if you did something like a volunteer campaign or thankathon or something else like that whatever you might have done. It's a good chance to wrap that up and start to plant the seeds for what is coming next. Phase three, the end of December. Last week and a half of the year of course as Celeste already mentioned the 30th and the 31st are the biggest days in particular of those last two weeks, but you want to think of it in a slightly longer time frame so that you make sure that you're making the most of it and you're gearing up your donors to be ready to make their gift. So, in this last phase you can kind of take a more long term look back on the year as a whole what you've been able to accomplish what you need their help continuing to accomplish in the year ahead. And as we already mentioned sort of the importance of goal setting. You may want to take, take the time to set a different goal for each of these phases so that you don't have internal fundraising fatigue, you know as you move from early to mid November through the end of December, you have to keep yourself, your staff, your volunteers supporting you, you have to keep your internal team motivated and exciting so having kind of mini goals for each phase will allow you to feel like you are really making progress as you move through each phase of your campaign. So, here we have kind of two different ways that nonprofits can look at how giving Tuesday and end of year integrate together. One option is, it's one continuous campaign. You pick one message, you pick one T goal, and everything really works together, giving Tuesday becomes a launch but you carry on that consistent messaging, all the way through year end. What's great about this is that it's consistent for donors, they're getting a consistent message from you in a time where they're getting messages from a lot of different nonprofits so that consistency can be really nice to make sure they're connecting with the true value of your work and your nonprofit in the community. It's a little bit less work because you're maybe not preparing a lot of different creative and copy etc. But of course the downside is it could feel repetitive to donors, if not done the right way. And you may feel that it's harder to sustain momentum or get donors to come back and give again. There are ways around that but it's something to be aware of in terms of how you look at the type of campaign. The other option is to kind of have two unique campaigns, they're of course connected and integrated, but using each of the times to talk about something unique and different. Maybe it's a different program that you highlight from giving Tuesday to end of year. Maybe it's, you know, part two of an initiative, maybe it's the same program but you pick two different sort of key stories that you want to highlight and focus around. A little more effort of course involved because you have to create two different campaigns instead of one, but it really does have the opportunity of making sure that it feels fresh and exciting for your donors. Something that I think Celeste mentioned that I definitely want to encourage you guys to think about is however you're planning your campaign, think about how to incorporate those other ideas that she shared as a part of this. And that is really going to make sure that you have a full month plus of engagement success with your donors. And so Mighty Cause is an online fundraising platform. We often spend most of our time talking to nonprofits about fundraising, encouraging nonprofits to fundraise. But maybe that's not the right fit for your nonprofit on giving Tuesday. Maybe that's not the right fit for your nonprofit on end of year. And so taking a step back and really thinking about what would add value to your nonprofit. What would really help you build community with your supporters in a time where community means even more than it perhaps used to. You haven't had as many outlets to feel that sense of community that they have in the past. So maybe you've traditionally always just done fundraising campaigns, both of those times of the year. And you might want to think of something different to to mix in this year so I think Celeste gave a lot of great ideas to spark some inspiration for you about how to switch it up how to keep it interesting. And once you've sort of made your plans about what you want to focus on, you'll want to take some time ahead of the end of your giving season to plan your content. And it's, you know, as I've mentioned, six weeks or so of activity, at least you may start even earlier. But in order to not make yourself go crazy at that time of the year, taking the time now to do some content planning will really help you. So what is the story what is the theme that you're going to be using as you move through your campaigns whether it's one, one consistent one, or you're picking two to highlight at different points, or maybe you're picking a different story to highlight each week of December, for example, lots of different ways you can do it but pick the one or few other stories that you think are going to have the most impact. And then you'll want to create some other assets to support telling that story. Video is always awesome. Images are an even easier way to tell a story, you don't have to do any video production but they're still very powerful. Infographics are always fun. I got up a webinar, a couple, about an hour ago with the Georgia gifts campaign out of the state of Georgia, and they have prepared some really great social media graphics that that nonprofits can use, and using canva in particularly, and I just share that because I think it's a really helpful tool for nonprofits that maybe you don't have a graphic designer you have a really small team you're all volunteer, taking advantage of tools like that can help make your content appear much more professional and it's actually very easy, and lots of those tools including can the great nonprofit discounts or free nonprofit accounts. So, think of that and how you can take advantage of maybe some tools like that to help make your life a little bit easier as you plan and make your content that you can then drop into emails, social media posts, put on your website, etc, once we get into that giving season. So, keeping fall and end of your cohesive is of course very important, how cohesive and how they work together will of course depend on your strategy. But even if you do have two different stories that you're telling or two different campaigns. It's important to find a way to make that feel consistent with donors, so that they remember, and are constantly being reminded of the key core messages as you times, you're all every nonprofit is a frontline nonprofit and it's just your job to help the donor see why you are so critical to your community so using that as a key message and making sure that whatever you're doing whatever your strategies are that you allow that central message to be consistent across. We've talked a little bit about momentum. Of course, it's a long stretch to be doing fundraising. It's a long stretch to be doing fundraising, while other parts of the world get distracted with the holiday season. So, taking the time now to plan out those many goals as we've talked about adding matching grants, for example, at a different part in the campaign, maybe you add a match to your campaign for Giving Tuesday, or you add a match. That's, you know, available the last day of the year. It's something that will add, you know, automatically add a sense of freshness, a new sense of urgency. Changing up the ask we've talked about that a lot but it's not always just make a donation. Sometimes it's recurring giving. Maybe you're going to invite people to start peer to peer fundraisers we haven't talked a lot about that on today's webinar, but that's a really great way to activate your supporters in maybe a slightly different way that you have in the past. By getting some of your close ambassadors to create peer to peer fundraisers on behalf of your organization, they will be unlocking a new network of donors that you don't already have in your pool of donor database so that's something that you want to do. Again, just to keep part of your campaign feeling fresh, unique, different personal outreach is definitely something to mix in. Of course if you have a massive toner database you can't reach out personally to every single donor that's ever supported you in the past, but there are likely a subset of your donors that may deserve personal outreach. You can plan that now or maybe you look at those that have given those that give on giving Tuesday, maybe they warrant some kind of special personal outreach in the follow up of giving Tuesday, so that you have a better opportunity to retain them, either for end of year, or just long term retention email segmentation is also really important. So that's a little bit more into donor fatigue in a moment, but segmentation is a great way to make sure that your donors aren't just getting bombarded with the same message, whether they gave on giving Tuesday or not, whether they gave last year or not, whether they're recurring donor or not. So that's a slightly more efficient way to do some personal outreach. We've talked about a lot of these tips already. We've talked about consistent storytelling, visual cues and branding to kind of couch your entire campaign in. When you get to end of year focus on sort of a look back on the, the full year of the impact. So before you choose to do it, make sure that there is some kind of a transition from giving Tuesday to end of year, so that donors recognize that shift and they're ready to move with you on the shift to end of your fundraising. So, I'm going to spend just a few minutes now talking about donor fatigue. We talked about a little bit so far. It is, of course, a very important part about getting fall and end of your fundraising right. So as Celeste already mentioned, for some nonprofits feel that donor fatigue is just this mysterious thing that happens and they don't have any control over it, and it just is what it is. And because of that, they can't ask for donations they can't fundraise more than, you know, one campaign a month or one campaign every six months, for example. But what it really is, is something that is created by the nonprofit. Of course, we know you are doing the very best you can all nonprofits are. And so this is more to help you understand that you have a role in creating donor fatigue or reducing donor fatigue. And most nonprofits don't aren't even aware of what their role is in this whole process. And so, if you are feeling like donor fatigue is something that you've noticed with your donors. It's good to take a step back and understand what has your engagement strategy been with these donors that has led to that. And some of the things we've already talked about before, but donor management and email segmentation or, you know, couple really great ways to make sure that we are being aware of of that. Taking the time to check in with your donors, you know, surveying your donors, whether it's, you know, a real formal survey or just talking to some of your donors and learning about what what does get them inspired to give and what inspired them to give the very first time they gave to your organization. It is, of course, extra work and you're all very busy, but it's worth it to take the time to really learn more about what is driving that. And a couple of the common things that lead to donor fatigue, too many urgent requests, and coming off of a year like 2020, nobody can be faulted for all of the urgent requests that went out. It was extremely unique circumstances, and there were a lot of nonprofits, a lot of communities that really were in an urgent place for a long time, and some still are there. So nobody can be faulted, but the mind of a donor can only comprehend help in all caps urgent in all caps so long before it starts to, you know, feel dull on them, you know, if they can't respond to an urgent request all the time. So taking a chance to think back, look at your messaging, look at your email subject lines, for example, and make sure that you save the time for those urgent requests when it really is urgent. Closing the loop. So this is something to consider in that transition, like I mentioned between Giving Tuesday and end of year. Making sure that you acknowledge those that gave during Giving Tuesday, before you ask for them to give again. And that is of course supported with a good donor management system, good email marketing tools, but also, you know, personal outreach to those donors. But we are not yet at the season of Giving Tuesday people haven't given yet. So if maybe you are in a position where you haven't done a really great job closing the loop on your last campaign. Have you participated in another Giving Day this spring where you hosted a gala or you had some other kind of major fundraising event. Have you gone back to those donors that participated and made it clear to them what an impact they were able to have on your organization from that event. So given times nonprofits do a great job of that sort of immediate response of thank you, we raised X amount, etc. But maybe one month, two months, even three months later. You have a little more distance and you may know in better detail you may have more information to share a story that a donor could connect with of what their support really meant for your organization. So changing up your ask, we've talked about this a few times, and you have lots of ideas for how to make different asks from now through the end of the year. And as Celeste mentioned as well, donors are looking for something transformational and not transactional. And so if the donor feels like they're giving and they're not getting back from your nonprofit they're not getting this relationship and they're not feeling a part of this amazing work that you're doing in your community. That will make them feel less likely to want to come back, give again. So, a lot of these we've already talked about before I kind of just mentioned, as we're talking through the causes, what you can do in response to it. You have to do every one of these things. We know you're busy, but take the time to think about, especially as you plan a long campaign ahead. What can you do to be slightly different this year what lessons can you learn from last year. What, what didn't work that you want to try something new, you know, the stat that Celeste shared about how many organizations use giving Tuesday as a chance to try something new is really exciting. It is an opportunity to switch it up and it doesn't mean everything has to be completely different, but try something new, and then you'll have the opportunity after that to really evaluate. How did that help how did that make a difference for your donor engagement and overall fundraising. And finally, I know we just have a few minutes left when it comes to closing the loop talked about this just a little bit. But making sure that you take the time for that personal thank you, especially after giving Tuesday. When you know donors are going to be hearing from you again, most likely by the end of the year, personal and prompt thank you is just, it's critical it's really important take the time now ahead of giving Tuesday to plan. What is your thank you strategy. Are you assigning, you know, a short list to each of your board members and they're going to make personal phone calls and they're going to send emails or whatever it might be. But if you do that now, then in the chaos and craziness of giving Tuesday event, you won't forget to, you know, to follow through on your things, thank you plans. Here just kind of a couple of ideas that you can keep in mind for that follow up email of course, always great phone, really important not to forget the value of just talking to somebody. We know you don't have time to call every single donor, nobody does. And there are certain groups of donors that will warrant this maybe first time donors to giving Tuesday, or supporters that create peer to peer fundraisers donors that give over a certain amount, or somebody that participates in certain type of other campaign that you run for giving Tuesday, social media always great snail mail, something that we don't talk a lot about here at Mighty Claw because we are a digital fundraising platform. But there is always value in a multi channel strategy so that you are reaching donors in any way that you might be able to in any way that your donors want to be hearing from you. And with that, we have just a few minutes left. I'm going to open up for some questions. Take a look in the Okay, let's see. Sorry just reading through here. Okay, giving Tuesday falls on a Tuesday after a long weekend off and cyber Monday when people probably delayed work more to take advantage of deals should a campaign focus on putting things out on social media on that day or build up over the Thanksgiving weekend. I'm happy to take a quick stab at answering this and then Celeste you can chime in with your feedback as well. Personally, our message what we share with nonprofits on mighty cause is, we actually encourage people to sort of start the process, even before Thanksgiving. So, typically will send an email world will encourage nonprofits to reach out to their donors with some kind of a before you start the holiday weekend messaging. You can go and make an early donation or learn more about our campaign, etc, because then you're sort of giving them a cue of what's to come. Of course, there's, there's a lot of noise around, around that time and you have to do what you have the space and capacity to do. But my recommendation is to start ahead of time to let donors know what to expect and then of course circle back and make a big strong push on the day of the giving Tuesday itself. I'll chime in I agree with exactly what you said Bethany you would definitely want to get the word out and kind of a save the date there's many organizations and the first or second week of November already, you know, reaching out to their donors about don't forget it's giving Tuesday and what the date is and then maybe some pointed communications leading up to the day. I know that it's a long weekend it's a holiday but also it's been running for 10 years so hopefully people are remembering that it'll happen, but I think it's very smart to start a couple weeks earlier. And I also say this there's no rules on giving Tuesday giving Tuesday could be a start up something for you it could be the week of giving Tuesday. It could be all of November ending on your communicating all of November and gathering donations and ending it on November 30 there really is. It's a flag in the ground right to use, but using the way that works for you you know your audience so if your audience is like vacationers that live somewhere else you know and then you're not going to get to them you know just I put that out there because some people feel like they have to, you know, bet all their other chips on one day. And there's an opportunity here to use it in a way that's meaningful to you and engaging your audience in a way that you know will be engaging to them. Thank you. I think we've got time for one more question before we close it out. And that was any tips on how to to build recurring giving program, like a subscription for good, for example, I'll share first and then again I'll let Celeste chime in with anything else I miss. First mighty cause has a lot of resources on recurring giving we have full webinars and guides that we've written about how to build a recurring giving campaign so I encourage you to take a look at the resources on the mighty cause.com website for more because we go in depth on a lot of it. But one thing to keep in mind is making it feel, you know, tangible to the donor. So, there's a lot of different ways that you can do that whether you're creating sort of tiers, you know, $30 a month is this kind of a tier and $50 a month is this kind of a tier, or tangible like, you know, give up a coffee a day or give an ex a day or ex a week or something, something that helps the donor connect with, with what you really, you know, what their gift can really do, what an impact it can have on your nonprofit. If they do that. And then I think the last thing I'll say is, is make sure that you're not just asking for somebody to give monthly and not giving them a distinct experience that comes with monthly giving. So if somebody gives once a month instead of just maybe once a year or, you know, add a campaign here or there. Think about what additional incentives rewards. What can you do to help build community with that donor that is committed to you on a regular basis. Do you have a special monthly giving newsletter that goes out to those people. Or send them a little welcome packet with, you know, a T shirt or some swag or something for your nonprofit, invite them to virtual happy hour with your executive director or share with them personal stories of those that are served by your team. How can you kind of go above and beyond for that group, so that they feel like they are a part of your inner circle, and they know their value as a recurring donor. So that's just a couple of random ideas that come to mind but as I mentioned, we do have lots of resources that we've built out on recurring giving so I encourage you to check those out. If you have anything to add other than I think you did it, you explained it very well about the need of making sure that it's easy for them, and that it is. I always say this where we used outward facing, like taglines of like, set it and forget it and your impact is happening all year round, but on the internal side you cannot just have them set it and you forget it, and you forget them until the next time for another yearly subscription. So, to Bethany's point it's really having a great plan for these people to because a well stewarded person is much easier to get them having to work on new donors, all the time. Absolutely. Okay great it's four o'clock here eastern I want to let everyone get back to their day because you've got lots of work to do, we know before now in the end of the year so thank you so much for joining us today we really appreciate it. The recording will be available and sent to everybody who registered. And it'll be available on giving Tuesday on mighty causes website and make sure you check out giving Tuesday.org for all of the really amazing resources that they have prepared to help nonprofits make the most of this day thank you again Celeste for joining. Absolutely thanks so much for the invitation have a great one you guys. Thanks everyone.