 Aloha and welcome to JSA TV, where we're covering the latest stories, trends, and innovations from leaders in global connectivity, real estate, and the networks within. I'm Buffy Harakitas of JSA, and joining me today is Lisa Marie Maxson of 10X People, a numbering porting software and solutions provider. And we also have Penelope, the porting panda, which we'll hear more about later on this interview. So Lisa Marie, welcome. Thank you, Buffy. Thanks for having me. Yeah, absolutely. It's always a pleasure to see you here, especially in sunny Honolulu, Hawaii, at the annual PTC conference. So exciting. The floor is absolutely buzzing. And tell me a little bit more about what has been your favorite part of the PTC 24 conference so far. Well, there's been a lot of great panels, a lot of great meetings. Of course, it's Hawaii sunny, a little bit windy today, but absolutely beautiful. We have the opening luau as well. So it's been really great to see partners and, you know, customers. Yeah, it really is the, you know, first conference of the year that kind of sets the tone. There's no better place to network here than sunny Honolulu Hawaii for sure. Everybody is ready to have meetings and get a lot of work done. Absolutely. Well, I understand that there are a few solutions that you're especially excited to talk about here today. So why don't you tell us a little bit more about them? Absolutely. Absolutely. I'm really excited to be helping our carrier partners with their numbering needs. There is so much pressure on folks today to do more with less and to bring that automation into number ordering with our our product and inventory that they're, they're blended together and then the number intelligence. So we really want to cut down that, you know, that timeframe to get those numbers ordered and just help our carrier partners solve problems. That's been really fun for us. You know, we listen, we're agile. We're just here for our customers to solve those problems. And there are so many problems to solve, especially when it comes to numbering and communications and this landscape here that we're in this today. Yes. And in the future, I think it's only going to get more complex. You know, yesterday in one of the sessions, they were talking about how the fraudsters are becoming more and more sophisticated. Absolutely. And identity is huge because our phone numbers are becoming our identity more than our social security number. And there's just so many partners out there like our partner net number that's doing a lot to stop that fraud. And now both of us working together on that number intelligence. Yeah. It's so important that the ecosystem collaborates to help stop some of these fraudulent activities that are happening. Absolutely. And let's talk a little bit more about Penelope. Yes. Who we know and love, JSA knows and loves. So why don't you tell our viewers watching a little bit more about Penelope, our porting panda and your number porting offering. Well, Penelope, our porting panda, we just love to have her here. She helped us celebrate our 10-year anniversary. And happy 10 years. Thank you. It's great. Just looking forward to another 10 years more rolling off of last year. So much fun. But Penelope works with us on porting and porting is so important. It's moving those numbers between the carriers. Our carriers not only need numbers, but they need to win customers in as well and bring those customers on board. And back to the theme of doing more with less. We're working with a large network provider that many of you would know. And we've reduced their porting errors with automation over 50%. So it's been pretty exciting working with them. And then on the back end of that, it's not just it comes out of automation. We put it back in. And so it's not, OK, now it fell out. I've got to handle this to the end. It's, oh, I've got to touch it. So 50% less there. And then putting it back into automation just really makes a difference. It's been exciting to see how we're supporting our customers and their success. Absolutely. Well, great job, Penelope. She's doing great. Keep it going. And again, congratulations to you and the 10X people team on 10 years of success. Is there anything else that you want to add today, Lisa Marie? Well, we're here today with one of our partners turning point over in the top of our. OK. Look forward to seeing folks over there and meeting with us to talk about how we can help you be the hero and make a difference at your company. For sure. All right, Lisa Marie. Always a pleasure to see you. So great to see you, Buffy. Especially here at PTC 24. And to our viewers, stay curious, stay connected and happy networking.