 See this gold record right here. It's not from being a rock star. I wish it was when I got started on this I had zero dollars. So this week we've been talking about how to create digital assets how to create your passive income for this Here and become what's called a digital landlord today. We're gonna talk about how to create that passive income with zero dollars out of pocket Let's get into it Hey, it's Christian the work from anywhere guy We're back with the digital landlord series because if we want passive income We have to have an asset that creates that income and the real-world houses throw off rent checks online We have to own something that produces that income for us So we actually have to create a digital asset now if you haven't seen the other videos in the series Please go check back the last one We showed you four ways to come up with your idea for passive income this year That's really important because this video we're gonna talk about how to actually Create that asset with zero dollars out of pocket now like I said when I started on this gold record From day one when I had zero sales I knew that I wanted it and I knew how many sales it took so the last video we talked about Calculating how many sales to make a million dollars But I started creating my digital asset and I sold the very first one and I walked in the room Just like a proud father my baby had just taken his first steps And I was ecstatic and I told my girlfriend about this and I was jumping up and down Now I ran upstairs to brush my teeth after breakfast and while I was in the bathroom another sale came through On my phone Now needless to say I just thought that I had like completely made it and I ran down stairs I was jumping up and down and I remember that day my girlfriend came back with a Number two balloon because she was celebrating two sales because we both knew the target was a thousand sales And so we go okay. We got two sales today. We have 998 to go and at that time, you know, I had a business But I was putting everything back into the business and I didn't have any money to be spending on Creating things so this I started by first selling the asset and then after it was sold I started creating things now Let's walk through this real quick because people get really weird around this topic like immediately So let's think about Tesla Look in the screen right here about how many cyber trucks Tesla has sold already now that truck is not out yet I actually placed a pre-order for it. I think it's an awesome looking truck And we're going to talk about the importance of that in a minute But the truck has not been manufactured and yet Tesla has collected this much money already So we can do the same thing with our assets where we can actually go out there And we can pitch it to the world in a media event just like Elon Musk does we want to pre-sell like Elon Musk We'll talk about that means and we can actually collect cash for our asset before we've ever created it Now I've done this for software for iPhone apps for courses for coaching for all sorts of things And it works over and over again And if you think about it, this is the way the world works right if you go to university and you sign it for a class You actually pay your tuition before you attend to the class So it's not an abnormal thing to pay for service before you get it So whatever your digital asset is whether it's a course a coaching program and iPhone apps software Whatever we want to hold a pre-sale event now if you think about the way that Tesla pre-sales They put on this big media event right are they the only car company to do that? What do you think would happen if you know Toyota or Hyundai? Put on an event like Elon Musk and they tried to sell their new car Do you think they would get as many pre-orders? No, they wouldn't would they because there is hype around Tesla That's why it works because people are seeing something they've never seen before And this is how we have to pre-sell our assets no matter what they are we have to give people information That is important to them now Modern civilization is just like this tiny blip on the timeline of how long humans have been alive So our brains are largely I don't I don't know a better word prehistoric. They're functioning based on instinct Now what that means is if we've already heard information before or for aware of it If we're familiar with it if we understand it, we'll just completely tune it out Right, we don't have enough attention to pay attention to every single piece of information that comes across our desk That's why if Toyota puts out a new Civic, you know We're probably not gonna rush to watch the pre-order ceremony like we would Tesla Now why do we pay attention to Tesla when they pre-order? It's because the Cybertruck is like nothing we've ever seen before it makes you stop and say wait what and Some people love it. Some people hate it. It's polarizing You cannot help but stop and pay attention Now Elon Musk is a genius and he doesn't stop there So they have these indestructible windows and I don't know if this was a media stunt or it was really an accent But he's taking these lead balls He's throwing them against the window of the Cybertruck and he's telling us how the window is not going to break And what happens the window breaks and So this just throws the media For a complete loop. They're publishing the new Cybertruck Everywhere you look and everyone in the world has heard about these windows breaking That's billions of dollars in free publicity So what's happening with Tesla and the Cybertruck and the products they release is our brain is seeing new information We've never seen before and it thinks it's important to notice it for our survival Because if we've seen Honda Civic before our brain takes that piece of information It puts us in a folder called Honda Civic that folder is already established if the Cybertruck comes out And we try to put that information in the Cybertruck folder. There's no folder for that So humans greatly overvalue what is new so in order to sell our digital asset We have to create something new about it Now it doesn't you don't have to be Elon Musk You don't have to be creating something that is the newest thing in the world You know one example I love to give about this is the Marina Bay Sands Hotel in Singapore It's just three skyscrapers with a little bit of magic on top So you can see the foundations are exactly the same as any other skyscraper if it didn't have the top section It wouldn't be notable at all But what do they do they put a little bit of magic on top and we're gonna do the same thing with our digital assets And the way we do that is we warn our audience about something good or something bad So if we're talking about if I'm selling a snowboarding course I can warn the audience about a new way to learn snowboarding that helps them get better faster And if I can position that as something new and they have no file to put that in Then they're gonna stop and pay attention So that's how we create our passive income Digital asset with zero dollars out of pocket and become digital landlords even if we have no money right now is Number one we figure out our digital asset idea check out the last video for the four ways to do that And number two is we pre-sell that with a hype event now on the internet We're usually just gonna use a landing page and a sales page to pre-sell it And then we can create the product once the sales start coming in Now this makes sure that there's demand so if test someone out there and they sold the cyber truck at this event And nobody signed up for pre-orders they probably canceled production of that truck because it would be a big waste of money So we're gonna do the same thing with our digital asset We're gonna we're gonna take orders and as long as we have orders We'll use that money to create the asset if there's not enough orders We'll just refund them and we won't create it So that's snowboarding product to put out and again you can see here some days this thing does seven or eight hundred bucks Just on a normal day the very first person who bought it. There was no product. There was zero and the welcome email says Hey, welcome to the snowboard school You're gonna be getting two new videos every single week for the next three months, right? And so then I can just create those videos every single week and space them out over three months after that The product is done and new people to buy they get the whole product at once But everybody who bought in the first three months they got two videos at a time now I've done that in every business. I've ever created the first person who bought the first sale from this gold record Guess what was in the members area? There was zero And it's not unethical if I know I can deliver it and expectations are clear with the customer So I tell them hey, this is the release schedule This is when week one starts it starts next Monday and then I have the weekend to go ahead and create that video For them so they know that it's gonna be dripped out Just like a college course would just like the Cybertruck has a release date in the future So that is how you pre-sell your digital asset Again sell it then start creating the product use a media hype event by giving people new information They've never heard before so they have to create a new folder on their brain to put that in that is what gets us What's called attention which is an instinct for our survival if it's something we've never heard before and we think It's important. We're gonna stop and we're gonna pay attention That's the only way if it's a Honda Civic. We're looking at put it in the Honda Civic folder. We're not paying attention So we got to create that marketing hook that is something new and different by just putting a little bit of magic on top Just like this skyscraper again. We usually just do that with explaining things in a new way So let me know in the comments. How do you feel about pre-selling your digital asset this year? Do you believe that you can create passive income by building assets and becoming a digital landlord if you have hesitations What are they throw them in the comments and I'll help you out it's Christian They worked money where guy don't forget subscribe to the channel because we're doing a whole series on digital assets right now In the next video, we're gonna talk about how to scale your digital asset to a million dollars So go ahead and subscribe to the channel if you want to see that hit notifications right now And I'll see you on the next one