 A question about adding LinkedIn connections, whether you should add people that are very overlapped in their niche with yours. In other words, how direct of your competition should you be adding? So here's my view on competition, really. Most people, sadly, have the traditional view of competition which is, hey, if I add you, and if we're both leadership coaches to aspiring executives, and if I add you, then someone who's looking at my profile might find you and go with you instead of me. So I'm not gonna add you, right? Traditional view of competition is, well, I should try to hide all my competitors from all my potential clients, right? Good luck, right? That's traditional, and it's understandable. People are naturally scarcity-minded and fearful, just based on our evolution. My view about it is this, your most productive referral source is going to be your most direct competitor who is collaborative and abundance-minded. Well, think about it, right? If you and I do exactly the same thing for the exact same people, who is getting inquiries all the time who could be my perfect client? You are, okay, right? Because we do exactly the same thing for the same people. So you're gonna keep doing your marketing and net-carrying and getting out there and meeting potential clients and I'm gonna do the same. And inevitably, you're gonna find some potential clients who are not the best fit for you. It could be time zone issue, even. It could be just because right now, just the time of year, right now, you can't take on another client for whatever reason. And if you like me, if you genuinely enjoy my company and my presence, then you're gonna be like, you know what, don't worry. I've got just the right person who can serve you, does something very similar to me, and it's just a great person to get to know. Please meet Liz, something like that, if my name or Liz. And versus, right? So that's your best referral source, is the person who is like the mirror image of you, who is collaborative and abundance minded. And they are out there. And the question is how do you vet them, right? That's really, and also, by the way, they are the person who's a mirror image to you in terms of doing the same thing you do with for the same people. They wear the same clothes you do. I mean, the more the mirror image they are, the better the collaborate, the better the referral source potential, but also the better they are as a teacher for you in terms of marketing, because they're gonna be doing marketing because they're selling the same thing you are. So they may be doing marketing where you can study and go, oh my gosh. Wow, that is either really brilliant, like how come I never thought of doing that or saying it in that way? Or, wow, I hope I don't do that. Like I hope I don't say it in that way or I don't do that kind of technique. When you see something you like, I'm not saying you should copy them because some people are really sensitive. I'm not sensitive, I always tell people, listen, you can copy my website word for word, just don't tell me. Even if you tell me, I don't care because I'm abundance minded. I'm like, great, go ahead. That just gives me urgency to create new stuff, right? Anyway, but some people are not abundance minded and you have to be careful not to copy people. You can emulate their style or emulate the idea, the general idea. You can use a chat GBT to reformulate the idea anyway. But some people are really abundance minded. If you know that, you can emulate more of what they do. So in other words, bottom line is if you see a mirror person, the perfect competitor to you, I personally love to reach out and go, hello. You're my soulmate in business. Do wondering if you wanna support each other, learn from each other, right? We might be able to refer clients to each other. We can certainly learn from how we're each doing marketing because we're marketing the same people doing the same thing. So we can learn from each other's marketing. And if you're open to that, let's chat. I mean, when you talk to them and you see they genuinely are that kind of person and if they are great, you should become best friends and refer business to each other and share techniques and things. So hopefully this is helpful and I look forward to seeing your comments below. And please spread this message of the benefit of having abundance minded collaborative direct competitors. Spread this message to everywhere you know because hopefully this opens people's minds and hearts to say, oh my gosh, of course, that makes sense. Your best partners and your best teachers are the people who look the most similar to you in terms of business niche and audience and everything. So thanks for watching this.