 Let's go to the sage of advice when it comes to the importance of having a team as an artist. If you miss this point, then you're missing out on life. Let's listen to this quote. It's a group effort, man. It's a team, man. If you don't have a team, your hustle is isolated, man. It's only what you can bring to the table. Most deals that come about, other people can go get those deals. You don't have to be the only one to go get those deals, man. You got to have a team with people who can put on a suit and go talk to people. Everybody can't put on a suit and go talk to people and make them believe. You got to have an old guy. You got to have old guys to protect you from all this madness in the street. That's just reality. If you don't, if you think you can do it by yourself, you just came, bro. You'll fall. Wise words. Wise words, man. They might not always be wise, but those are clearly wise. What I like about this so much is the way that he talked about it. We can talk about one topic a million times over, but if it's introduced in different perspectives with a different point, may I still find a lot of value in it? I don't hear people say it from that angle a lot, where, of course, we know you want more people on your team because you can only do so much work in terms of the time that you have. All right, cool. We get that. But just the ability to say, no, some people just can't do some things and others can. I might not be able to put on a suit and convince these folks, right? Because I might not speak the language of the board room or I might not have a look. You know, call it discrimination or whatever you will, but I might not have a look. That's as convincing. They might think, hey, man, this rapper guy don't really know what he talked about. He's stupid and I don't really trust him, but then you can have somebody be a representative that talks to that language and looks the part and they're able to convince. Everybody believes that guy. And that's also the value in a lot of times of a manager, right? Because people see conversations with managers different. It's hard to completely explain, but you know, artists get a stem of being maybe over since or they just know that you are the one who's being impacted because you look, you are the product in many ways, right? So let's just say it's before a show and there's some bad news to deliver, better delivered to the manager than the artists because the artist still has to go before him right after that, right? So I give it to the manager. The manager handles everything and now the artist isn't distracted from doing whatever they need to do, right? So there's a lot of angles and reasons why it's best to have team members, but that idea literally, hey, some people can do this and some people can't do that. I can't do everything is not from a legitimate, legitimate capacities to that point, but from a straight up, hey, man, different strokes from different folks, some people got talents and some people just have a different energy that speaks to other people in a different way and make certain things happen. Like that's a true part of it as well. So some artists and managers are just waiting for lucky moments when the ones who are killing it have systems to consistently take artists to another level over and over again. And if you want to see what that looks like, we just did a collab where we not only show the system that we use that's resulted in Billboard hit some of the biggest viral moments on TikTok, Instagram and YouTube, but also we got JR McKee to break down how he took an artist from zero to one of the biggest hit songs of 2022 and getting a Grammy in January of 2023. This is recent stuff, not old tactics. If you want to check it out, go to www.brandmannetwork.com slash Grammy. Don't forget the www or it won't work because JR gets into the details of looking at the data decisions that got made, how much content got created, and how they adjusted the content over time for different parts of the campaign. This is real behind the curtains type of stuff. So again, go to www.brandmannetwork.com slash Grammy. If you want to check this out and apply it to yourself, back to the video. Yeah, yeah. And that to me was my favorite part was that he didn't touch on it from the typical music industry positions right like you need a manager, you need this. Because I think on one side of an artist I used to hear that, right, you need the business side of it. And then two, there's always going to be an artist out there who was anomaly where it's like, hey, I didn't need a manager to make it or I didn't need to let, I didn't need these different business entities. But he just could, like you said, basically saying is like, hey, that golden team member for you may not be a specific position that you used to hang about. It might just be someone who fits the mold of your business that you can't do for everybody. Even if you are doing it, right? And I've seen that coming going many ways, you know, from the artists that we're doing their own cover arts and, you know, they were cool when they were doing it. And they got a graphic designer and they're better, right? It's like, you know, you could do it, but this person could do it better than you and if it speaks their language and do things that you couldn't. So yeah, I think that's important. And then, you know, it's one of those things where I think that it's hard to explain to artists and to, they get into the fold and start realizing like, what exact team members do you need? You know, even tied to security, you need someone to protect you from, well, I'm, we're just going to say he's talking about security, right? Tied to security, right? You need to use someone that even something as simple as just having someone to protect you from the lifestyle you're building for yourself. He is a team member that most artists probably wouldn't even think about until they get to the point to where their success has created a problem for them, right? And then you realize, like, you know, the first time you have 30 kids bum rush you out after the show, that's when you're like, oh, shit, maybe I'll do me a skirt. You know what I'm saying? Like, I'm the motherfuckers got back here too quick. You know, like, there was no real resistance between them and back here where I was at. Maybe I should think about getting secure. That now I see that that's that guy or girl is important for my operation. So, you know, some of it is just growing pains. I think like, I would tell artists like a lot of times building your team is just you experiencing your growing pains and then thinking really critically about who to find. That's all this problem. Damn, I keep having this issue. I try to fix it five different ways. Two of them were terrible. Three, I just didn't enjoy doing. I need a person for this. You know what I'm saying? Like, this is I need to find a lot of stuff that's wrong for me. Right. Right. And the caption on this one was without a team, your hustle is isolated, which is something that I feel like a lot of indie artists don't realize they create. And there's levels to it. There's the indie artists trying to DIY do everything literally themselves. They have some that have some friends. They get a few more people on our team, but there's still this ego that's keeping them from being in legitimate partnerships or letting go of some things. They have to do everything themselves and figure out everything. Not because necessarily the best long run for any legitimate reason, but sometimes they're just that ego I have to do with myself. And that's one thing that the indie side is is breeding in a negative way. It's just something to be aware of, because part of that blood, that energy is what allows you to accomplish things as an indie, right? But then this becomes a level of it where you have to realize I didn't ego, right? Because I don't even want to maximize in this area. Right. I want to, I don't know. Let's just say the Russell did like a pay to, what is it? Pay what you want. Pay what you want. Restaurant experience, right? Yeah. Imagine when the Russell was like, well, shoot, I'm going to have to create a restaurant, be in a legitimate restaurant, you know what I mean? And run a restaurant just so I can do this experience versus, hey, the restaurant that already exists. And then I partner with them to create an experience, right? It's a different type of thing because it doesn't make any sense, but maybe going around up and owning everything makes more sense. If you truly say, hey, I'm trying to build an investment and have my own restaurant brand, and you're building something long-term, that's different. So you have to pick and choose when you do, like lean in and take control of more or be your partner. If I just try to run up the money, a lot of times it doesn't make sense to like own everything and do everything for grounds zero, right? Because I'm just trying to maximize, get as much money, visibility, maybe flip the visibility and all that, but I don't need to own this thing because I'm only doing it for this isolated experience. So that's something that comes to mind when you think about teams and how you go about partnership. Well,