 I will hand over the screen to Mr. Madhavan and I can see Mr. K. Madhavan, ladies and gentlemen. I will hand over the screen to the gentleman. Thank you. Thank you very much. Dear folks, ladies and gentlemen, very good evening. When I was asked to be a jury chair responsible to unknot if any thing happens during the course of this, you know, selection process by my jury friends. I was a little bit reluctant, though they have given me a veto power to do this. You know the reason why I was a bit reluctant? It was a simple reason. In any competitions, if there is a time and to unknot the time, always goes with a win-lose paradigm. And the windows paradigm will always bring happiness to one and unhappiness to another. I was thinking, is there any possible in a time to have win-win paradigm? Incidentally, I came across an interesting incident that has happened in the recent Tokyo Olympics and the scene here is the final high jump contesting for gold. The two contestants there were one from Quattar. He is called as Brasim, another one from Italy. He is called Gemberi. These two people were contesting for gold and both have, you know, recorded something like 2.27 meters in the final. So the tie was, there was a tie for the gold. As you shall, both of them were given three extra chances to jump and something strange happened during the course of these extra attempts that were given. In the first two attempts, both of them could not record even one centimeter more than what they have recorded earlier. That is 2.37. And in the second jump, the contestant Gemberi, an Italian, had a bad injury. He had a, what I can say is, his leg was hurt badly and he was not able to participate in the third event, third chance. So while the third chance was announced, he stood up and said that I am withdrawing from the third attempt. Let my friend, Brisham, try his luck. But the same thing again happened was Brisham, instead of trying for the third jump, he straight away walked to the Olympic referees table and he put two questions. The first question he asked was, can I also withdraw from this third attempt? Second question is, if I withdraw from the third attempt, can we share the gold medal between both of us? So as you shall, the Olympic officials referred their rule book and they said, yes, if you withdraw now, the gold will be shared between both. Immediately, Brisham had a great smile in his face and he said, here I am withdrawing from the third attempt and let the gold go between me and my contestant Gemberi. All that this gave as a reading is that Brisham was a fulfilled heart. A fulfilled heart always prepared to share something with others. They say that it's only empty heart that grumbles, fights, dies miserably. A fulfilled heart always cooperate, adjust, share and celebrate. Ladies and gentlemen, today evening let us celebrate this great event being conducted by media for IMA Award South that the team media exchange has done a marvelous work. I was a part of their initial process and it was really enjoyable and the amount of work that went into to motivate somewhere around 150 odd contestants is amazing. I again wish them all the best and they should do or carry out such of this program in future also. One thing here to notice is not important whether you win or lose. It is not important whether you get a gold or a bronze. It is not very important what you get out of this event or the contest, but very important is the spirit behind it. Now, ladies and gentlemen, let me talk a little bit about me. I am given around 20 minutes to speak. Having served for 30 years in a mattress industry, I got an opportunity to disrupt Indian mattress industry during 2006 and 2007. That part of time Indian mattress industry was stagnant with a product that is repressed fire and bit of polyurethane foam. It was this year we founded the brand called PEPS. We have disrupted the Indian mattress industry by bringing metal spring mattresses as a comfort and luxury item in the segment of sleeping. Remember that in 2006 and 2007 when we set up the business, we were three partners. Two of my partners were my beloved friends and when we set this business during that part of the year, we were making around 4000 mattresses in that year and we have touched around 8 crore turnover. Amid of this COVID that is in the year 2020 and 21 financial year, with all the debacles, we could record somewhere around 415 crores turnover and we made nearly 3.78 lakhs of spring mattresses and pushed that into the market. This company today is growing at a rate of around 37% CAGR and our rebeta is around 12% Now the point here is business today is highly challenging. Business today is highly competitive. Success in any business according to my experience comes if you can add or bring a differentiator on the table across the total value chain. That's most important. To bring differentiator onto the table across the value chain, you need two important things. The first thing is you must have core competency. Second thing is you must have what is known as capability. When I say capability here, I say how much resourceful you will be in your business and what all the resources you can bring at right time, at right place. This is very important. When we started the business, we had only two out of these four piece that is we had a good product, we had a good pricing. We didn't have anything in our hand to spend for the third P and the fourth P was difficult because the product itself was new to this market. So with two piece, we could battle the business. And while I'm speaking to you today, the company is touched around 475 crores in the COVID period that is 2020-21, which is in fact something, something recognizable to me. And this has happened. The story behind all the success I always feel is a great manpower strength. I always believe that you need not want very intellect or brilliant or inspired brilliant employee but all that you need is inspired employees. With this few talk, I wish all the winners and participants all the best. Let us have the spirit of fulfillment and let us move forward and build a great industrial environment across our country. Thank you very much. Thank you for your valuable time and setting the context for the next section very, very nicely. Thank you once again for being here.