 Many people think that if you want to grow your business, you need to expand your customer base, but there may be more to it than that. Many small business owners want to be in this new customer acquisition mode because they do not understand the returns that they'll get on investing in customer loyalty. Increasing customer retention rates by 5% increases profits by 25% to 95%. So that's huge. Customer loyalty is really building a deep relationship with your customers and turning them into returning customers versus just a one-time visit or a one-time sale. I have learned over the years how much money I've cost myself by not focusing on the existing customers I have. By not making their experience amazing, I've lost them and dollars have walked out of the door. A lot of times business owners can absolutely be intimidated by the technical aspect of creating a loyalty program, but we don't have to overly complicate this, right? You don't need an online sign up if you're a brick and mortar coffee shop. You can put an email sign up list at your POS at your checkout and say, hey, give us your email address and we'll send you a coupon for 10% off. All you need is a piece of paper and a clipboard in order to collect those email addresses. So there are absolutely ways that you can launch a loyalty strategy for your brand without being a techie. Loyal customers want to help your brand, but you have to help them help you get feedback from your customers. If they are negative, use that as a way to improve your business. If you're getting positive feedback, use that as a way to improve your business. Another best practice to improve customer loyalty is by making it easy for them to review you. Run a social media contest, use a particular hashtag. The friends and family of your customers are now seeing your brand on social media and will hopefully go and follow you or somehow do business with you. The most important thing is really spend some time working on the customer experience. Think about all of your customer touch points every time that you touch a customer and how can you slightly tweak that experience to make it even greater? GoDaddy is having conversations with experts to help entrepreneurs everywhere. Subscribe and stay tuned for upcoming videos. Feel free to comment below and let us know what topics you would like to hear about next.