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The Future of Your Radio Brand - Mark Ramsey @hivio 2014

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Published on Jun 22, 2014

Mark Ramsey's (http://markramseymedia.com) opening session at hivio 2014, the audio future festival (http://hivio.com).

When you "pull back" you see how all audio platforms are related - and you realize that brands on those platforms have potential to be more than audio. Because, as Ramsey puts it, "people don't fall in love with distribution channels, they fall in love with content."

This presentation includes new data which illustrates that as choices proliferate, "hits" become ever more important. That's why it's so important to "go big or go home."

Watch for a special appearance by the cast of Star Wars to prove the point!

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  30. 33

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  31. 34

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  32. 35

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  33. 36

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  60. 63

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    Good to Great to Gone - What Radio Can Learn from Circuit City's Failure

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    What Happens when you Focus on "Fans," not just "Listeners"?

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    How to Make Local Digital Sales Vastly More Effective

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    Consumers Don't Care About Your Message

  65. 68

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  66. 69

    What is the Purpose of a Local Public Radio Station when NPR Runs its Content Online?

  67. 70

    The Key to Providing Real Listener Value

  68. 71

    What is the "Value" of your Radio Brand?

  69. 72

    Brands = Media

  70. 73

    A Prescription for Radio to Create "Betterness"

  71. 74

    Radio Must Get Into the Life Improvement Business

  72. 75

    Hey Radio, What Business Are You In?

  73. 76

    Radio's Future requires Innovation

  74. 77

    How to Make Your Content "Pop"

  75. 78

    The Future of "Branded" Radio Personalities

  76. 79

    Socializing your Radio Website

  77. 80

    Radio, Comic-Con, and the Future of Entertainment

  78. 81

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  97. 100

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    Gordon Borrell on Radio's "Miserable" Digital Sales Progress

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