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The Future of Your Radio Brand - Mark Ramsey @hivio 2014

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Published on Jun 22, 2014

Mark Ramsey's (http://markramseymedia.com) opening session at hivio 2014, the audio future festival (http://hivio.com).

When you "pull back" you see how all audio platforms are related - and you realize that brands on those platforms have potential to be more than audio. Because, as Ramsey puts it, "people don't fall in love with distribution channels, they fall in love with content."

This presentation includes new data which illustrates that as choices proliferate, "hits" become ever more important. That's why it's so important to "go big or go home."

Watch for a special appearance by the cast of Star Wars to prove the point!

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