 quick reaction just to make sure that you can hear me so you see at the bottom you'll have a reaction nice nice so everybody can hear me guys welcome welcome thank you so much for attending Arun I'm letting you know I'm making you the co-host of this event so if anybody joins just prove them to join thank you so much guys again for showing up I guarantee you that this is going to be an absolutely life-changing event for you it's going to change your life forever and it will help you dominate your business and turn you into literally an ice cold killer when it comes to your life and to your business so first thing first I want to help you really dominate the different areas of your life and I'm going to present you with nine different principles that I use on a daily basis to maximize my life these are principles that I've used personally to create a seven figure company in less than a year and to help propel my life to the next level I'm a 26 year old entrepreneur I have one beautiful child that's a year old I'm married and I'm currently dominating in my life really taking every single aspect of my life and making sure to maximize it and I'm going to show you exactly how to do that so all of these are lessons that took me literally years to figure out I've spent years millions of dollars and a lot a lot a lot of pain that I've went through just to to go through these experiences and learn these lessons so you're getting them all here neatly packaged in one very very simple very clear to take action on way so another thing is I'm going to be pitching you throughout this call on an opportunity to work with me personally on these I'm going to be inviting you into a 90 minute call with me where I'll be able to work with you and help change your life and get these things in order whether it's one of them or all of them together so first things first please put your phone in a do not disturb mode it's really really important you know put it in the drawer close anything you have open you know if you have Facebook open or whatever it may be just make sure to close it right now here I'm doing it as well make sure to close everything right now because this is an event that's going to change your life and the only way I can change your life is if I have your full attention so make sure right now to just close everything and that you're 100 with me another important point whether you're living in the united states or not fuck the election okay for the next 90 minutes or 60 minutes let's only be focused on this let's be focused on yourself give yourself the gift of really putting focus on yourself and asking yourself questions that could dramatically change your life your business and any part of your life that you want to maximize you know Joe Biden Donald Trump whoever these guys you know whichever one of these gets chosen it's not going to 10x your life you know maybe one of them is going to give you 10 percent better taxes maybe one of them is going to be your favorite candidate it doesn't matter okay that's not how you're going to get from where you're right now to a million-dollar business or from a million-dollar business to a hundred million-dollar business okay so you need to put that aside for a moment it will be there when when you come back to it that's the nature of politics so let's focus on this one final thing before we get started please make sure you grab a notepad and a pen or you could also just open up your favorite notes app on your computer again make sure you're not on facebook you're not anywhere else and really we're going to have this few notes that you're going to write down there are going to be exercises so let's start with one first exercise please write one thing you know because you're already going to invest time in this please write one thing that you'd like to get from this event and put it in the top of your mind basically write it down you know something that's burning something that you really want to improve in your life that if you improve it it's going to improve everything now what do i mean by that we have two types of problems we have huge massive problems and we have marginal problems marginal problems are things that we deal with on the day-to-day basis huge problems are things that if you solve it takes care of everything so imagine right now if you could make an extra hundred thousand dollars a month would that fix all of those small problems they have of course it will be or maybe you're at a stage where you are making hundred thousand well in that case a million can change your life or it could be something else completely it could be your health could be your relationship it could be your spirituality and outlook whatever it is write one thing that if you fix right now if you change it is going to change everything about your life and what i want you to do is to throughout this uh this lecture make sure that you perceive everything i'm explaining to from that lens we're going to talk about business we're going to talk about life but make sure you can you can also apply these for any other criteria any other area of your life so make sure that that is the way you relate to it so before we get started uh head on right now just right now write primatica.com slash 10x okay primatica.com slash 10x and bookmark that link because you're going to need to access it later basically what i'm offering and this is final thing before we get started is a 90 minute one-on-one hardcore coaching session with me where i'll work with you on one or all nine of the different principles different areas that i'm going to teach you in this lecture i'm also offering a 100 percent satisfaction guarantee so that means that at the end of that 90 minute call if you don't feel like i've absolutely changed your life and helped you set you on a path that's going to be 10 times better than what you're currently doing i'm going to literally pay you all of your money back so invest in yourself today and let's start to 10x your life today again primatica.com slash 10x if you're not sure how to write primatica just google primatica and you'll immediately find it so let's make this clear just before we get started i'm not some coach who gets paid for putting assets in seats i'm not a coach getting paid for him selling books i'm the owner of a seven-figure company with dozens of employees that's growing at around 30% on a month-to-month basis this company grew during covid on a 30% month-to-month basis and you're not going to get an opportunity to talk to somebody at that level for the prices that i'm offering it again so again take advantage of that opportunity primatica.com slash 10x so let's discuss the first principle for this lecture and i'm going to pepper in a bit of my story as we get through so i know usually what people do is they give you the introduction they basically tell you the story you know my kind of rags to riches story or the brutal upcoming story you know how i started off in a middle-class family hated my life hated everything about myself i was shy i was introverted i'm still introverted as a matter of fact i didn't have the ability to communicate with people properly everything was affecting me i was reactive to everything nothing worked in my life and i basically built myself up over 27 years to become the person that you're seeing today who's able to confidently sit down and talk in front of an audience like you who's able to talk to you and to actually connect with you who's able to lead and manage a seven-figure company at this age while having a baby while growing a family so this is who i am and we're going to get into it right now so the first principle that we're going to be talking about is brutal honesty if we don't start off with brutal honesty then absolutely nothing is going to work because we tend to set up these fake facade these fake fake personas and fake problems that we don't actually have in our life in order to justify and ignore the problems that we actually have we're inundated with social media with different politics things going on with different emergencies that show up almost every day you know different different things that are coming up with tv with netflix and these things just keep piling up more and more and more so if you don't right now sit down and get brutally honest with yourself about where you're at right now in life then you are not going to be able to not only get value from this but you're not going to be able to get value from anything and any person here knows that the only way you can really improve your life is if you stare into the abyss if you actually look at this shit in your life right now that you're not willing to face that you're not willing to deal with it's that problem that ugly thing that you're not looking at that you're doing whatever you can do to to avoid and whenever you sit alone with yourself you immediately start to feel it which is why you keep yourself busy so what i want you to quickly do is grab that pen and notepad or grab uh grab that uh note app on your computer and basically start writing down things that you're currently not dealing with things that are not working in your life you know just honestly write them down and engage them and i'm going to do it with you okay so on my side okay i could definitely be working out more i could be taking much better care of the way that i run my company okay i'm very much focused on growth as a business owner i should definitely be focusing a lot more on management on a day-to-day level another thing okay i should be working more on my relationship with my wife okay i'm spending a ton of time on the business i'm spending a ton of time on growth i'm not really focused on my relationship okay and it's critical it's really crucial that you get into those things okay that you write them down and that you honestly just write and confront okay i'm not doing this i'm not doing that you know i'm gaining weight i'm i'm not in the right shape i'm i don't have the money that i want to have uh i don't have the the employees that i want to have the businesses is working i hate my life whatever it may be write it down make sure it's it's there in front of your face so that you can stare at it and if you have trouble doing that if that's something that you want to work on and you want to really uh come at it with with the full force of somebody that can guide you again go to primatica.com slash tenics and i'll do that with you i'll take you through that exercise and hopefully you face the brutal shit in your life that you're not willing to face that's step number one if you do not do that you're not going to be able to get results in your life you have to do this process and the very fact that you're acknowledging it is going to make all the difference so that's principle number one and these are all principles again that help me scale this company in less than a year to seven figures that helped me deal with every single crisis that i've had in my life that helped me grow every single project that i've had in rapid speeds that are only matched by the most amazing people that you know so principle number two we call it aggressive sales okay you guys need to actually start selling like you mean it okay most of you guys i can bet if i have to pitch your solvers right now i ask you okay pitch me your service okay tell me what do you do pitch it to me you're going to come up with some weak sauce shit like yeah i do that you know i i sell this kind of service and we do this and we cater to this kind of audience and and i can help you with this and this and basically some weak ass shit that doesn't actually get a response from people doesn't actually make people invested now what's the secret how do you actually do that you know because people read sales books they try to work on their confidence they try to work on their delivery there's a very simple secret behind making yourself a sales genius and that is selling like you actually mean it and the way that you do that is by stacking guarantees stacking pitches and then using that as the confidence crutch in order to sell your ideas so the way that people mostly usually go about this is they come up with the idea and then when they sell they talk almost entirely about benefits they say i can help you with this with that i can do this for you what they're not talking is in the way that they're not talking is in a way of confidence so they're not saying i guarantee you i'm going to get this for you i'm going to guarantee you that this is we're going to do this and this and this for you and the only way that people are going to get convinced that people are going to buy into your ideas and it doesn't mean it doesn't matter if you want to find a good relationship if you want to get yourself healthy if you want to invest in your business you have to be able to create confidence in people and the only way you can do that is being able to shout out your guarantees okay think of donald trump think of joe biden think of what's going on right now in politics every single politician i guarantee you i'm going to give you this we're going to do this for you we're going to do that you have to sell it with confidence and what i want to do for you right now is to help give you an exercise that's going to help you do that right now so think of anything that you want to improve in your life right now again it could be your relationship it could be your health it could be your business okay what are a few guarantees that you can add to what you're doing today that are going to make it 10 times more attractive and i'm going to actually point you to a really cool direction so what is something that you're currently offering that you're currently guaranteeing to people but they just don't know about it because you don't actually talk about it for example let's say that you're the kind of person that if somebody's not happy you're just not going to take their money okay you're going to give them their money back because you don't believe that somebody should pay you if they're not happy with their if your service okay are you putting that at the front of your website are you putting it at the front of your marketing at the front of your proposal because if you're not they're not going to know about it and they're not going to have the confidence remember your guarantees they are senior to anything else before you talk about how you do it who is for how is it going to help you you have to start with confidence you have to start with the guarantee or you're just not going to grab that sort of attention so whatever it is you're doing right now and i'm just going to give you a quick example okay at primatica we at my company we guarantee people leads we guarantee people a certain amount of results and we just did that naturally over time we just did that always whenever we had a client that just was not performing to par we would give them discounts we would extend them but we would not put that in our actual advertising and then one day i just said what the fuck am i doing why is this not on the front of everything that we're doing then we put it at the front and you know what happened sales became a lot easier conversions become a lot better why because i we started saying we guarantee you first month minimum 50 leads you don't get that you get your money back okay so once we started adding that then it actually started improving now the way that it actually translates is when you put a guarantee the first thing person sees is they're confident okay they know what they're doing they trust what they're doing and that way you can actually buy their vote of confidence confidence and that's what makes them take action with you now you don't want to be a politician you don't want to be one of those politicians that just promises promises promises and never delivers but again think about it these politicians they just promise promise promise they don't actually deliver people still vote for them that's how easy it is to influence people when you can actually back up what you're doing with a guarantee now another thing that you want to think of is why are you not offering right now that you could be if you had the balls to do it so essentially imagine that you had the balls to offer anything okay to to really be able to service your customer to the maximum potential what would you be offering then that would put you at a higher price point at a higher level of confidence than anybody else in your market and i'm going to tell you what we're doing on prima at primatica right now to 100x our prices and i'm going to explain how we're doing that so keep it you know stay tuned you're going to enjoy it a lot and if you need help with selling if you want to become the best salesperson you can be if you want to sell like mad and be able to pitch your service with iron balls the way that you do that is you go to primatica.com slash ten x sign up to a call with me i'll help refine your pitch like nothing you've ever seen again that's one of my biggest skills is pitching like a maniac next thing you want to have is insane marketing so whatever it is you have again you want to have a great relationship you're gonna have an amazing business you need to be promoting you need to promote promote promote you need to be able to market your business like your life depends on it okay you need to promote yourself in every single avenue every single place every single shithole you can find just make sure people know about you remember we're a planet of eight billion people maybe nine billion at this point if people don't know you they cannot do business with you if i don't know you i can't help you if i know you i can help you now there's two levels to that number one i need to know you because again if i don't know you we can do business together i cannot help you okay i know some of you guys on the call that means that you can reach out to me can say hey robbie i've got this new product i've got this new service take a look at it okay because i know you i'm already going to be inclined to check it out i cannot do that if i don't know you okay that's number one number two you got to have people thinking about you if i'm not thinking about you then again that means i'm cool that we cannot do business together you want to stay on top of people's minds now how do you actually do that and why are you not doing it at the moment so the main reason people are not doing that is because number one they have bullshit excuses for why not to market for example oh i don't want to disturb people i don't want to annoy people i don't want people to feel uncomfortable okay no problem you don't want to do that no worries but keep in mind you're not going to have a huge business full stop period okay think of a company like apple they have a net worth of around a trillion dollars but they have about a million people that right now would tell you that they hate apple more than anything they tried it and they hate them and they would never buy an apple product again how much work how much growth do you need to reach a point where a million people again million is a small estimate a million people hate your product or think about the presidency in order to become president you literally need to get 50 of the population to hate your guts okay at any moment there's about 0.1 or anywhere between 0.1 to 1% of the population they would literally kill the president if they were in the same room with him okay take that in mind but he's the most powerful person on the planet so you need to promote the shit out of your business okay again you need to get yourself known and you need to stay on top of people's minds now again there's another few reasons why you won't do that the second reason is you're not aware of the lifetime value of what you're doing and that requires balls of steel in order to know the lifetime value of your marketing you got to have balls of steel we're going to talk about that we're going to talk about how to figure that out okay i know that one person just one person that knows me can be worth to our company hundreds of thousands of dollars okay and that happened before so that's why i'm not afraid to put a lot of money into advertising to advertise the shit out of my company because i know i just need one person just one right person and that person is going to be worth everything and a quick story just to emphasize that okay a few years ago i was doing promotion for another business that i was having that was regarding to business consultation and i just i didn't want to do it anymore but i just kept the promotion going okay i was in a in a month of rest and i just didn't want to respond to leads my wife asked me robby why are we spending two thousand dollars every month on marketing if you're getting leads and you're not doing anything with them i told her because it's enough to get one good lead and it's going to be worth everything the next week i get a lead it's the CEO of the second largest self-development company in israel she contacted me she saw my video because of the promotion she loved it she contacted me the next day we sat down for a meeting that meeting ended up being worth over two hundred thousand dollars to my personal bank account that's how much marketing can change your life you never know who's the right person that you're gonna meet and again you gotta have balls of steel you're gonna have belief in yourself to do it one third reason final third reason why you won't do it is because you don't believe in your product you don't believe in your service and again how do you solve that aggressive selling you got to have that pitch down you got to have the guarantee down if you don't have something to yell about you're not going to yell it okay nobody yells like we build okay websites we we provide an okay service you know we're a bit better than average no people yell when they've got a promise people yell when they've got something big to sell so you've got to promote the shit out of your company you got to say we are the best we offer the best guarantees nobody else is going to offer this to you you got to have those guarantees or else you're not going to have anything to promote okay so please again take a moment write down a couple of excuses why are you not promoting your business right now again remember the excuses are okay you don't believe in your product or service you don't believe in the lifetime value of what you're doing again you don't believe that you're going to get your money's back or you just are too afraid to make people feel comfortable and again acknowledge it so you can face the reality that you're never going to be successful if your if your main priority is to make sure people are are always happy and nobody has any complaints with you which by the way is impossible to achieve anyway okay put a huge x on those and just ask yourself is it worth it if it's gonna 100 x 1000 x 1 million x my life or business again you want to help with marketing you want to help you want me to help you market your business sign up to a 90 minute call with me okay primatica.com slash 10x again 100% money back guarantee I guarantee you this will change your life sign up today it's going to be the best investment you made in 2020 okay it's going to help you wrap up this year with a huge boost okay whether you've been crushed by covid or thrived in it we're going to have a big bump in your growth this year you know the last two months of the year so next principle it's called unrelenting confidence so you have to have the ability again if you're going to achieve any level of success that's above normal and the higher the level of success the more you'll need this you have to have the ability to have unrelenting unwavering confidence and that means that no matter what happens you have to be able to project a feeling of confidence of absolute certainty one of the best ways of explaining that that I've heard and received from one of my mentors who I paid almost $30,000 to attend one of his seminars his name is Dan Penham he says no matter what I may be wrong but I'm never in doubt so no matter what I might be wrong but I'm never going to doubt myself and what does that mean okay does that mean you're going to act like an idiot and you're going to never look back and actually see what you're doing and assess if you're doing the right things or not of course not but what that means is while you're on the field while you're playing the game the best investment you can do is in your confidence is making sure that you're acting with full faith that it's going to work out okay it's not something that you can fake you just have to honestly say no matter what I'm going to proceed as if there's a hundred percent chance that this is going to be successful again you do have to sit down every day every week every month every year every quarter and sit down and ask okay what did I do so far how did it work what worked what didn't there is time to assess there is time to sit down look at what you've done and actually check it out but while you're in the field while you're playing the game which is most of the time that's 90% of the time you have to be fully confident again no matter what I may be wrong I may be doing the wrong thing I'm going to commit to it 100 I'm going to do it as if there's a hundred percent chance that it's going to work out and again we're going to tell you how I'm about to close a six-figure deal $300,000 deal okay and I'm going to explain all that in a moment so that's you know stay tuned it's going to be really really awesome so exercise with unrelenting confidence make a list of everything that you've done until today that should not have worked out but still did basically ask yourself what did I survive in my life what did I go through in my life and actually survive and by the way I'm writing here the address so again you guys can keep it so let me try another one try this primatica primatica okay primatica.com slash 10x primatica.com slash 10x go visit it now 100 cents money back guarantee I'm going to make your money's worth 10 times okay if you don't have a list for confidence if you do not have a list for how to for things you're confident in okay things you went through things you survived that make you very confident in yourself you need to have that list and it's time to start investing in yourself sometimes you're taking some to take some risk again whether you're 20 years old or 50 if you do not have a list of shit that I went through that I survived despite the odds that I'm still here I'm still kicking if you don't have that list how are you going to have confidence in yourself you know because you've never been in a situation that really tested your ability to to survive on the moment okay just to make it clear you know when I do these lectures I don't prepare ahead of time okay I spent maybe 45 minutes preparing I have no idea what I'm going to talk about before I trust my skills why is that because I've been in situations where I talk to 600 people at once without even preparing the content so I know I'm able to improvise I know I'm able to take charge if needed it's an extremely extremely important skill next principle and we've got one two three four five principles to go so we're going to basically go fast through these and we're going to dominate them and I'm going to explain to you exactly how to 10x your life so you need to be thinking big you need to be able to take massive action but before massive action you have to be able to think massively okay so the next principle is math massive thinking okay you need to be able to think big and execute on massive plans that will chain challenge you and take you out of your comfort zone okay the only way that you're going to create true abundance in your life is if you try if you start to think in volumes and sizes that you've never thought about before so for example if right now what you're thinking about is how do I add another five clients to my business start asking yourself how do I add another 50 or how do I add another 500 or 5000 clients to my business if right now you're charging $1500 ask yourself how can I start charging $15,000 how can I start charging $150,000 again this is not a technical question this isn't like oh let's sit down and write the exact plan no you just have to start stimulating your mind and let these ideas come in most of the time the problem is not that we don't have these ideas it's that we're close to them that we're not even considering these ideas okay so as long as you're not open to it you know if you're not picking up certain frequencies you're not going to find them okay so what you need to do is start to really open up your mind and take whatever goals you have you know whether it's losing 10 pounds ask yourself can I lose 50 okay I want to have a good relationship how can I make my relationship the best relationship in the world okay I want to be able to run one kilometer or five kilometers or 10 kilometers how can I run 50 or 100 kilometers okay start asking yourself big big question questions because that's going to stimulate the thinking part of your brain okay it doesn't matter where you are you can always think 10 times 100 times 1000 times bigger and I'm going to give you a really cool example okay so with primatica we normally charge $2,000 per month per client okay so that's our regular rate that's what we charge and one thing you know I was just thinking I was kind of getting bored of of just $2,000 sales okay I just over time and again anybody here who's been successful knows this you just start getting bored okay it doesn't matter even if you're successful even if you're making money even if it looks like it's going well and people around here are saying whoa that's insane you get bored you know you get used to it so what I started asking myself is how can we push outside the box how can you create a situation where I can basically take the entire monthly revenue of my company which again keep in mind it's almost seven figures how can I take that revenue and make that revenue in one month in one sale sorry so what I started asking again I started asking these questions I meditated because I meditate and we're from 10 minutes to an hour two hours every day and I meditated on it it's only I had this crazy idea I said whoa what if we start approaching organizations companies startups big marketing agencies politicians what if we approach them with our system with our abilities and instead of catering to a client that's usually small business and charging $2,000 why not charge them $324,000 or just three payments over $120,000 for a service that basically guarantees 100 times as much so you can go to primatica.com slash prime million okay so basically again this is not working but let's try to get let's try it anyway primatica.com slash prime pry million and you can check it out right now we're actively marketing this right now hit me up at the end of the month ask me and I guarantee you we're going to close the first sale for this so this is what I mean when I say thinking big okay challenge yourself and be able to really really go out of your way do some crazy crazy crazy stuff okay and I'm going to explain a bit more about how to do that in a moment if you need help thinking big you know where to go primatica.com slash 10x let me help you let me push you to think 10 times bigger next up constant systemizing so the only way that we've been able to grow a business from practically zero to almost seven figures in less than a year and then basically we've got like 26 27 employees at the moment and are growing at a steady rate again we're growing by 30% every month is by constantly systemizing what we're doing and I don't care if you're an employee if you have a small business or if you have a huge business okay you're doing things right now that are not working for your benefit you're doing things right now that are not maximizing your potential and you need to think in systems and be able to delegate from day one if you're not building processes and systems in your business if you're not constantly again not just once in a while but constantly asking yourself what can I systemize what can I delegate here you're going to be forever trapped in what you're doing you're not going to be able to go through the dreams tomorrow okay because you're going to be able to stuck again you're going to be stuck in the dreams of yesterday so how many business owners do you know how many people do you know that are stuck doing the same thing again again again even if it's creative you know even if it's unique but just doing the same thing over and over and never getting to that stage where they're pursuing something that's 10 times or a hundred times bigger than anything they've ever done or it's just not able to take a break through the vacation because again there's nobody else who can do what they do so the way that you systemize okay is you have to really sit down and ask yourself what things am I doing today that I really should not be doing okay what am I doing that is not fulfilling my potential that is the best question you can ask yourself you want to ask yourself every single day what am I doing on a daily basis that is a waste of my time that's not making me passionate about what I'm doing that's not making me enthusiastic that's not leading to something massive uh there's just not fulfilling my true potential whatever that is write it down start making a list of those and again there's various ways to automate you can automate you can delegate it or you can systemize it out of your life okay and again you want to help have helped with that for America dot com slash and I'll be able to sit down with you explain me exactly how to systemize whatever you're doing again whether it's finding the right person who can replace you building automatic systems which are extremely good at that can replace you automatically uh or just figuring out a higher level solution that basically dissolves the need to take that action in the first place again make a list of those things if you don't make a list of them you're going to keep doing them okay and if you don't get tired it's sick and tired of doing the same thing every day you're never going to stop doing okay and again systemizing is good systemizing is healthy systemizing is what you need to do to give more value to the world you cannot give more value to the world doing everything manually okay there's not a single person that's been influential influential in the world that did not have an army of people behind him or an army of systems behind them or both okay next thing mental armor so I love this one I freaking love it this is the mental toughness part of our dialogue and again we just have just three more to go mental toughness okay I've been weak throughout most of my life okay most of my life people have been able to trample on me uh I've been very easy to manipulate very easy to offend I've always been just a weak ass pussy most of my fucking life okay and no offense if anybody here is a girl or takes offense to that again if you take offense to that maybe you are a pussy but uh but really I mean I've I've been weak okay I've been weak I've been a victim throughout most of my life okay and I've ended up blaming other people for my mistakes I've ended up uh making excuses for why things didn't work out and there was one huge reason for that okay one huge reason why I've had trouble with procrastination like many of you probably do why I'd never been able to do what I knew that I needed to do and the reason was my comfort zone okay I could not handle doing top shit okay because I would get into that situation and just go oh I don't want to do it or oh I can't do it and then I would not have the initiative I would not have the mental fortitude to get it done so there's one very simple solution again I guarantee you do this it's gonna solve your problem okay the way you build a mental armor the way you become tough is you need to do something every day that's absolutely terrible and that's going to take you out of your comfort zone so for me my example is almost every day and again I'm not perfect I'm trying to do this every day I'm doing it I would say four or five times a week I wake up and then first thing I do in the morning is I go on a terrible morning run so I literally go on a 45 minute run where I don't stop I don't allow myself to stop throughout the run no matter how much my feet are in pain no matter how much I want to stop no matter how much my my thighs are throbbing and just saying stop stop please stop I'm not stopping and I just I run all the way basically 25 minutes away and then 20-25 minutes back and you know it's brutal I hate it every time I dread every day before I do it I want to procrastinate I don't want to get it done but I still I go out there I do it come back need you to hop in a cold shower which I hate even more and and that's what I do almost every single day and the reason I do it is because I know that no matter what happens that day it's not going to be as bad as this okay it's not going to be as as crappy as painful as terrible and sustained as well by the way it's not just like a one quick event it's something that you consciously going to so again the way that you build that mental armor the way that would become powerful is you do something every day that burns you you do something every day that's just painful that you don't want to do that takes you out of your comfort zone for a sustained amount of time that you step into willingly so that's not necessarily you know for me it's running because I absolutely hate it it doesn't have to be that okay it can be every day just for example sitting down you're reading an article that you need to read but you don't want to because you don't have the patience it's sitting down and doing it anyway it's having that difficult conversation every day with yourself saying okay what am I fucking up and what am I not doing well or it could be just challenging yourself physically which is always the easiest way to go about this so you want to sit down you want to write down right now what's something that you can do today or you can do every day that if you do it it will demolish anything else you're doing what's something that's one level more scary one level more terrible more more out of your comfort zone than anything else you're going to be today I guarantee you constantly do that every day you only need to do it once a day it's going to make everything else in your life easy you're going to basically face challenges whether you're emotional or physical and again most of the time 99% in your life it's just mental and emotional shit you're going to phase it you're going to say oh no problem I've already done something worse I'm not worried at all okay so again need help with that you want to make yourself a mental mentally tough mother fucker you want to help you want to get help pushing yourself and pushing those buttons and becoming somebody who can withstand tough shit paramedic.com connects I guarantee you will change your life so next up we've got just two more okay two more to go guys balls of steel one of the hallmarks of any person who achieve anything substantial in their life is that they had at some point chosen to do something that is absolutely insane in order to build massive success for yourself you're going to have to do things that are absolutely insane you're going to have to do things that are absurd okay and in order to do this you're going to have to willingly lose your mind now what does that mean what does losing your mind mean what that means is think about people like Elon Musk think of people like Bill Gates, Steve Jobs, John B or anybody who's ever done anything major you know Sylvester Stallone or whatever that girl named who wrote Harry Potter, J.K. Rowland you know she was homeless at some point for fuck's sake like you got to do something every day that's that's just a bit insane okay and the way that you do that is that you have to to acknowledge that to get to the next stage in your life to to grow from just being a self you know a business owner by yourself to having 10 employees or 100 employees or to go from producing 20,000 dollars a month in sales to two million dollars in sales you're going to have to do things that are extremely counter-intuitive so what I would suggest to you is very simple ask yourself where in my life have I been holding back because I was not able to make sense of doing what I need to do okay things that I want to get done again in your marriage in your health in your business in your spirituality what are things that I'm not doing because I just can't wrap my head around them they're too big they're too bold they're too insane and I'm just not willing to do them and basically acknowledge that the only way you're going to be able to get to that level is at some point you're going to have to do it anyway okay it's not going to make sense your mind is going to tell you don't do it it's not a good idea do it anyway do it anyway okay and that's going to change your life and that's what I do on a daily basis again in order to run a massive company and again I'm not saying my company is massive I'm trying to make it massive trying to grow into a billion dollar company you're going to have to be willing to to just put your mind aside sometimes that really goes into uh unrelenting confidence unwavering confidence again you've got to have that ability to just put your thinking aside and just go ahead and and just trust that whatever's going to happen you're going to make sense of it you're going to make it work okay so that's balls of steel you're going to build that muscle okay and how do you build that muscle again you start with small things you grow them over time start doing things that are counterintuitive okay you have that prospect that you're thinking of following up and you followed up with them five six seven times already and you're saying oh my god I'm not going to do it for nine or ten times do it anyway okay you have that thing that you want to purchase okay something that you want to invest in but you're not sure you're saying I don't know if it's a good idea I don't know I'm not sure you know my head do it anyway okay you want to open that business you're not trying to do it do it anyway you want to grow your business do it anyway okay anything you want to do but you're afraid to do at some point you're going to have to just step into the fire just do it anyway okay so that's what I want your mantra to be again it's a tool that you use do it anyway okay we're scared do it anyway you don't have the money do it anyway whatever it is do it anyway and why why would you do it anyway because you're going to trust yourself that you're going to make it work you're going to trust that every time you do it anyway you're testing the limits okay why am I so confident why am I able to stand here and speak in front of you why am I almost fearless basically the way you know of course I'm not but that's the way a lot of people perceive what I'm doing is because I've done it anyway again and again and again and I've been in such crazy such terrible situations and survived them uh that I just have the confidence that I can do it anyway it's going to work out okay it might be it might be bad might be painful it might not work out well but whatever is going to happen you know if I just do it anyway I'm going to make it work okay and finally I want to finish with one last point that is very dear to my heart and that that's what I call relentless hiring look again whether you're by yourself small business owner you have one two employees three to five ten or hundred employees the only way that you're going to do something massive okay the only way that you're going to change millions of people's lives is you have to surround yourself with amazing people that are all supporting your goal that are pushing you okay imagine if you're the car okay if you're the person steering car these people are the engine these people are what pushes you forward or what paves the way for you to get to where you want to get okay and you're only going to be able to do that with great people around you okay and keep in mind again we're living on a shit planet okay with really insane education okay people are being taught the worst things people do not invest in themselves they're confused so you're going to have to either pick the one in one thousand people that's amazing that really worked on themselves or you're going to have to grab one of those people from those nine nine thousand nine hundred nine hundred people that have not invested in themselves and you're going to have to help them become better as people okay you're going to have them develop okay because you're only going to be able to do as well as the people around you okay and that's your family that's your friends that's your your parents you that's your um your your employees your clients if they're not doing well you're not going to do well okay so whatever it is you want to get again you want to be a famous author you're going to be a very successful businessman whatever it is the only way that you're going to get that done is if you're actually investing the people around you and you make them better okay and you can go ahead in the world okay that's insane do not try to go at it alone i've tried that trust me i've built dozens of businesses and every time they would start they would crash why would that happen because i was alone again i would have some blind spot that i would just not see and because i'm i have certain personality i have certain skills i would not see it we would screw me up and the business will crash or i would lose motivation halfway and i would just not be able to get things done why because uh i'd have a bad day i think about quitting and i don't have anybody i owe anything to you know there's no people that are trusting me there's nobody that's uh i'm responsible for so i'll just quit okay now i'm running a company with almost 30 people okay i can't quit no matter how much i want i can't just get up and quit you know i have a lot of people that i'm responsible for that i'm literally paying their paycheck that's how they live uh so the more people you have around you the more supporters you have and there's also this effect this really amazing effect you know how many times have you been in a situation just like we discussed yesterday uh earlier uh a terrible situation you know something that was really challenging in your life and then you just came up with the idea that got you out of there okay just you had been in that very very limiting situation and then suddenly your brain came up with an idea and you fixed it so imagine if instead of just having one brain on your team you have 50 brains on your team and they're all going towards the same goal they all want you to succeed and get your goal accomplished that means you have 50 people that in any moment can come up with a crazy idea that's just going to push you through the goal line okay also when you have a lot of employees you have a lot of people that are dependent on you and they want your business to be successful because if it's not then you're not going to be able to pay them okay so keep that in mind again you want to surround yourself with a team of people you want to invest in people and what that means is you need to develop systems you need to develop systems to find a lot of good people to filter quickly all the bad people so you don't waste your time to effectively hire the right people this is something that we're helping you with again we've built this company in less than a year we've hired literally like 60 70 people we kept about 26 27 only the best people that we found and again this is out of thousands of people that came to us wanted to work with us but we just didn't know to because they were not the right fit we want that for yourself we want to have automated systems and do that for you again sign up today for america.com slash 10x 90 minute call with me again we'll discuss brutal honesty aggressive sales insane marketing unrelenting confidence massive thinking constant systemization mental armor balls of steel and how to hire like in maniac okay so these are the nine principles that really helped me get to where i wanted to get in life and again it's a constant work and it's something that i'm always striving to and there's definitely more principles to be uncovered and i'm working on myself but i've reached a point in my life where i can constantly tell you i don't care if you're again just an employee if you're a business owner starting out if you already own a six seven eight figure business i can help you refine these principles i can help you 10x them i can help you confront your bullshit get aggressive at selling and help you market better sell better hire better systemize get those balls of steel you really get to the next level of your life so again just go to primatica.com slash 10 and sign up today and guaranteeing you 100 satisfaction guarantee if i did not deliver just let me know and you get your full money back thank you so much for attending this short but very consistent webinar if you guys have any questions all you have to do is just email me at uh robby sorry for that uh robby robb y at sorry at primatica.com robby robb y at primatica.com send me an email uh let me know if you have any question i'll be happy to reply to you as soon as i can thank you so much for attending really again this is an amazing opportunity you're not going to have the opportunity again we're growing the company we're making a big unbigger every day i'm not going to be able to give you my time like this in the future and it's going to cost like literally 10 times as much so take advantage of it today while you can and let's 10x your life again you're literally nothing to lose and everything to gain okay i want to help you on influence you and i want to make you better okay go for it don't uh let yourself down okay don't be a little punk okay actually invest in yourself have the balls make it work and trust me we're going to do amazing things together so thank you so much for attending again send me your questions at robby robb y at primatica.com visit primatica.com slash 10x today sign up for a call with me i guarantee you i'm going to change your life thank you so much and hope to see you in the next uh uh you know the next session that we're going to have not sure what it's going to be but thank you so much again let me know if you have any questions sign up today and hope you had a great time we're going to have the recording in youtube uh just search robby frank on youtube if you want to watch the recording i'll also put a summary there and again sign up today we're going to close this opportunity in 48 hours thank you so much hope to see you soon