 So, you know, I left practicing architecture not as a sort of conscious way of like, I want to be a filmmaker and I still don't even really want to be a personal filmmaker. I want to make the stories that are built to environment, evident and viewable and engaging and brought to the surface. And I'm from Ohio, I live, I've lived on both coasts and, you know, the coasts generally get designed but, you know, and the culture of what design is is constantly changing. But people still think of architecture as sort of built and made and for other people. Generally, you know, when you get out and, you know, it doesn't take far but you get into the, you know, cruise across the United States and you see the amount of sort of terrible space that we have built for ourselves. And to me, my stake in that is that I feel that the problem resides in how our industry is telling the story of what we do and we're not doing it at all. The AIA national just came up, I look up, campaign, right? And so, you know, I've been yelling at them for a while saying, you know, there needs to be a campaign and they're trying to make an agenda for this. That's where it should be happening. The AIA should be doing it. It's a professional organization. But the firms, individual firms, will be doing a better job of telling the stories behind a built environment and why people should value quality designed spaces, not just architecture but an entire comprehensive built environment. So that's my preachingness. This is us, our local industries. And that's me if you want to reach me or ask me any other questions.