 What's out there love the clouds and the cloudy music? It's really a great pleasure to be here I've been the Lisbon many times and Portugal is one of my favorite countries to come and speak So thanks for having me. I'm here today to talk to you about Digital transformation and the future so my company is called the Futures Agency And we have an important motto and the motto is it wasn't raining before Noah built the Ark in In other words we have to think about the future before the present gets bad For example, if you're in the music business 10 years ago, you could have known that music is moving to the cloud Spotify Simfy iTunes Radio, right? But the music and as you said we don't want music to move to the cloud. It's not good for us But what we have today is that music is in the cloud anyway, right YouTube another channel for free So it's very important to look at the overall patterns That's my my job really In a nutshell and to bring it down to a couple simple points and that's what I will try to do for you today. I Mean when you guys use what's up? You guys have what's that right? It's like going like asking if you're gonna go to the bathroom later. Everybody has what's up? When you use what's up, you don't need the telecom, right? You just need the internet connection from the telecom, right? You know how much money SMS makes from telecoms used to make 300 million dollars every day worldwide You know how much of that is shrinking? It's gonna shrink to 20 million Over 90% because of these kind of apps So first communications will move and then revenue streams will become part of screens So the best thing you can do for the future of whatever you're doing e-commerce or selling things or media Is to look at screens. What's going to happen with screens? They want entirely different things They have different lifestyles if you're a bank today if you're in the banking business You are in deep trouble, right because digital immigrants are still there. They're not leaving But as Bill Gates said we need banking, but do we need banks? I mean today you can send money on the mobile phone 56% of money transactions in Africa are done through mobile device a service called M-Pesa mobile money So you have to think about how we're going to move those eyeballs, you know from the immigrants over to the natives That's can be a tough mission because they're very picky They compare everything So the key the future is to kind of think about Digitally native offerings, you know things that only work because we have the mobile because we have social because we have the cloud Because we have big data It's a funny part when I worked in the music business They told me first thing this was over the last 10 years son First thing I told me is that they want to do business despite the internet They came from the other way and said we want to figure out how we can survive even if the internet goes on I'm like well, let's turn it around and say how can you survive only because of the internet and because of technology? That is the question you have to ask We have to create an ecosystem around the big data. We have to make sense out of that data and not just have the data We have to think about return on involvement How will our customers give things back to us because they like us because they like what we do We have to go back to the right brain Our future is not going to be in crunching numbers and creating business models that computer can do It's going to be about creativity about coming up with new ideas Technology is crucial how we interface information and Whether we can reach that human factor through it and Finally, let's not forget we weren't downloaded. We were born. Thanks very much for listening