 You think she did that on purpose? Or was it just like, let me just add this part at the end for TikToks? Are our songwriters writing for TikTok now? And that's what I was like, yo, if she did that intentionally. Kinda smart. Fucking genius. Kinda smart. If you wanna make great music that can go viral, it's entirely possible. Some of y'all might not like how that sounds, creating music that goes viral. But trust me, check out this clip and then we're gonna break down from our experience marketing music and taking it viral, how you can keep your artistic integrity but still go viral at the same time. Check this clip out. Taitlin has a new song with Conor Price called New Phone. New Phone, yeah. We've all heard the TikTok sound that's gone crazy viral. Right, she best broke us. Yeah, exactly. So I finally decided to listen to the full song on streaming. I got to like towards the end and I was like, damn, like where's that part? It was at the very end of the song. So you think she did that on purpose? Or was it just like, let me just add this part at the end for TikToks? Our songwriters writing for TikTok now. And that's what I was like, yo, if she did that intentionally. Kinda smart. Fucking genius. Kinda smart. All right, shout out to one more time, Cass. Like dope clip and the observation is spot on because there are many artists who literally are just creating parts of their song for TikTok. Not the whole song, but just a little part, put in a little work. And in this case, he's saying, hey, look, they might have got to the end of the song. And then you just say, like in my outro, let me throw a little sauce in there that we can put on TikTok. Let me throw a little nod to y'all. Which would be funny. Like, that's almost, like that to me, that's a brilliant troll almost as an artist. Like, no, let me throw this bullshit in here just for y'all who need it to bring y'all to the song. I would love that. But like in terms of keeping your artistic integrity because I know many of the artists, they don't even like that. I don't want to have to do that, right? At all. I don't want to make a song that's for TikTok. Maybe don't make the whole song for TikTok. Maybe just a little. The last 15 seconds. The purists, I can just already hear them getting offended though it kind of offends me a little bit too. But at the same time, like you still get to be creative with it. It's still you, it's your interpretation of it. You're just kind of like molding your vision into a framework. There's actually three options, three approaches that you can take to going viral, right? And taking advantage of the algorithms. I'm gonna start with the ones you like the least and then we'll get down to the good stuff, all right? First of all, you can follow the formulas. There are formulas that you can observe. You listen to music. Tiago's is really good at this, all right? And basically hack your way to understanding what's a great formula that's gonna hit. Cause I know that they want to dance to this or the BPMs or I'm saying certain types of words. How fast I start the song, right? Great. You can create music consistently for the algorithm, but here's the problem. When you create music for the algorithm and it fails, it probably feels a lot worse as an artist, right? Oh, yeah. It's like, ugh, I didn't even want to create that look. So my soul for nothing. So my soul for peanuts. But then you got the next option, right? So realizing I don't have to create an entire song for that formula. I can just create a moment. Great, right? I do that for 10, 20 songs. Maybe one of those will pop eventually cause I'm increasing my like with it. That's one option, but here's another option. Option number two, I can say, I'm gonna create whatever I wanna create, but one out of 10, one out of 20 other songs I create are gonna be specifically for the algorithm, all right? And I'm just gonna use that one to bring more attention to my catalog, all right? So you still do what you wanna do in your artist bag, but every once in a while you use that exercise to hopefully hack and use it as marketing. And hey, this is the way I look at it. And this isn't even the best option. Option number three is a real thing as well for some of your artists. But this is the way I look at it. Do you not pay for marketing or running ads, right? You pay for marketing with influencers. Sure. You have all these ways that you spend money and if you don't have much money, creating a song that has a potential to go viral or a part of a song that has a potential to go really viral organically, it's like a marketing cost that you get to forego. I don't gotta spend no money cause I created something that could organically give me attention. What say you? What say, I mean, you're not wrong. I just have never thought of it like that. But I don't think you're wrong in that. But I guess because it's such a hard thing to quantify, right? Like, ooh, I'm about to throw this TikTok viral sound at the end of my song. I wonder how much dollars I'm gonna say. I don't say I've never thought of it like that. Just saying. I mean, you look at this, you know, what is it, the videos created to it, the views that you might get to that versus some of your other catalogs. You can probably find a way to quantify if you really wanted to. But I'm just saying mentally for those who are struggling, right? I think you can think about it that way. If I just step out the bag for, you know, one out of 10 songs and get over here, that's all it is. I'm just doing what I need to, to help bring attention to the rest of my catalog. That gets created however I wanna get it created, right? So that's me as a pure artist. Okay, I can see that. See, I think that's where a lot of the conversation around it from newer artists stands from is that most of them don't have a catalog yet so they don't get that. Right, like, hey, this one song does not, is not the only thing that represents you, right? Unless it is the only thing that represents you, then at that point, you have a much bigger issue. You know what I'm saying? You know, like, and the only ones I would give some grace to is the .0001% where like their first one to three songs or the song that does that for them. They might get them a pass cause like you didn't get enough time to get that but for the rest of you, it's like, bro, this is one song that gets to, you know what I'm saying, define you in this moment but if you're smart with it and you flip it right, then we won't even care or remember it, you know what I'm saying, five years from now. Like, I think about like, Doja Cat's probably the best modern example. The best modern example, bro. I like Move. I wasn't a part of the internet hate at the time. I thought that shit was far. But I understood, the video did help. It's on some other things. But now we are what? Three, four, five years removed from that moment. People don't even talk about Move anymore. You know what I'm saying? Which is crazy. Yeah. I think the reason that's the best case study, which is basically what you're saying, but like to me, it's like mind boggling because one, to your point, she had a catalog already so there was something else that couldn't be defined her. So I remember seeing the video, the comments like, Oh my gosh, she's actually talented. Looking at the comments cause I already knew who she was and then I would go back and then I was already in my market bag. So I was studying and people would be commenting. Yeah, oh man, I just found this. Who knew that she actually had talent? That, that, that. Cause a lot of people would discover her from that. But the fact that people are not talking about that song like that now, leaves no excuse for anybody to have any fear of being stuck in a bubble unless you feel like your talent is limited. There we go. And the ability to get over that, because that song right there, like you don't get any more Mimi. And then wearing a cow outfit. Bro, it doesn't get any more like. Tick tocky. Tick tocky, comical. Cause Tick tock technically wasn't even, like that blew up on YouTube, right? But it doesn't even, it doesn't get more like gimmicky. Yeah. There we go. You don't get more gimmicky than that moment right there. And she did not get stuck in it because she had enough talent to overcome that moment in time. So I'm saying, bro, I didn't think he was gonna say it, bro. Come on, man. I didn't think he was gonna say it, man. Cause that's the way I think it comes down to, bro. I think the artist are afraid to attack it in that way. Deep down, you don't really believe, all right, it's two things, right? Either deep down, you don't really believe that your talent will overcome this scenario, or you are afraid that we will like, we will like your compromise more than we'll like you. Rats, let me take these glasses off, man. But buddy done took me to the church. That's some pastoral bars out here. Let's talk about the fact that most artists fail to understand that it doesn't take forever to monetize your audience. We had an artist literally begin to take off and make $20,000 from his brand new audience in the same month. But how is that possible? It's because we're in a new era, baby. Yes, you wanna continue to build a relationship over time, but the first time you make money from your audience can happen today if you understand the new age music marketing funnel for artists. So if you wanna hear about this approach and how you can apply it to yourself, I made a completely free video to watch at www.nolabelsnecessary.com slash monetize. You gotta make sure you put the www or if you're on YouTube, you can find the link in the description and check out how we help monetize artists for completely free. I promise it'll completely change how you see things. That's what I'm saying, think about how gut-wrenching has to be where you're like, man, I'm a real artist, I'm gonna put my time, sweat, energy. It's just like the Killboy clip, right? Like she was like, damn, I'm writing all this shit and I go do the fucking Mike Cairn for him and this shit hit. She probably felt terrible in the moment. She's probably happy now because it's moving, but I can imagine in that moment, like seeing a real-time reaction to, you know, what you artistically thought was better versus what you thought was artistically selling out here. I can imagine that's a tough pill to swallow. But then like you said, man, if you have talent shines too, you know, like, I said, Doja Cat's the best example of gimmicky artists, but I've been to others. You know, we all remember Young Thug in the dress. You know what I'm saying? We all remember, you know what I'm saying? Who else is a good example? Prince, when he came out. Prince. Had the cheeks out. I mean, he right, he did. He did have the cheeks out, man. He did do that, man, but Prince, Prince had enough talent that when you went home at night, the last thing on your mind was his cheeks. I don't know if that worked out like you bought it with us. Like the actual last thing. All right, well, the furthest thing in front of your mind was his cheeks. There we go. There we go. That's the better way. So I feel like that's a big thing, right? Like we've seen it. There have been multiple artists with like they give their all to make a one of those. And that really be all they got. You know what I'm saying? You know, and even outside, I've seen artists that didn't make a game. He's gonna make a great song. And like, that's still be all they got. You know, like you dive deeper and it don't get too much deeper than that. So I really think that's the real fear, bro. You are either afraid that, like I said, like we'll like your compromise more than we like your true art. And that shit gets to you, bro. You know what I'm saying? I get it. Which brings me to number three. They got tears in the hole, bro. Before we get out here. Yeah, bro. The third thing, is this a numbers game, bro? So this is what many artists do regardless. Cause let me, let me break it to you. A formula, one of the song blows up. There's some formula that's working that's hitting. I don't care if you try it or not. Yeah. Yeah. So if you create a hundred songs that are straight from your soul, no TikTok, no algorithm, no opinions outside of your own. All right. And one of those songs blow up because they happen to hit that chord. Cool. So now you just black out. You don't care for that. You just create, create, create, create until some song happens to hit that, strike that chord. And now you don't have to worry about being in your head. And I think many artists, if you look at somebody like a future, all right? Like that's his mode. Okay. Yeah. All right. He's in his bag. There are people who already like his bag, but also the songs that really hit that was just coming from him, creating, creating, creating, right? Even a drink put out a lot of music. Wayne, when he did all his mixed tapes, right? There's a lot of artists that do that. Now some artists don't put out as much music, but still they're creating, creating, creating and then what gets selected might then be like, what the label decides or what they come together and strategize around. But I still, for the most part, when I was in my mode of creating, I was not thinking about this algorithm, right? So that's the most freeing space for most of y'all. Now, again, you reconcile that when something does hit, it probably had some level of formula that connected for whatever it did at the time. Even if it felt different, there's a timing where certain songs get received differently than they might've been years prior, depending on whatever's going on in society. But those are the three routes that you can take, right? Number one, follow that algorithm to a T and hopefully you succeed off of that. Number two, you hedge it in, use it as a marketing cost where you create, create, create based off of you, but then you slide in an algorithmic friendly song, or then three, you ignore all of it, right? You ignore all of it, but then when it's time to put things out, you consider in the marketing meetings, right? And then you allow the public to decide which one hits for them. But when you were in the studio, you were just doing you. And I know many artists, that's what they're looking for and there's a way around that and that's completely fine with me. So we'll love to know what y'all think. Hopefully one of these options worked for y'all. If none of these work, hey man, best of luck. I'm Ray and man, Sean. And I'm Corey. And we out. Peace.