 an actor or a celebrity you get many opportunities to leverage your name as a brand ambassador and then you decide whether you want to do that or be fully invested in a brand. I think for startups it's very hard for them to afford a celebrity who would kind of leverage their name and that would add to their repertoire but for them it would make sense to kind of give them some equity and kind of route it that way because then you also have the celebrity and you have not only them invested fully but also their faith in you. So they work slightly harder you know so it works I think both ways but for actors I feel most of them don't want to go down that path because it's a high risk kind of investment so as an actor you'd rather just be laid back and you know make your money for the one two years that you're endorsing the brand you don't know what the future of that brand is going to turn out to be. So for me more I think 70% are deals like that but 30% that I invest in comes from a place of absolute faith. There is a chance of it failing but when you go with your gut and you have to give you have to give any startup at least three years to kind of you know steady themselves to kind of prove themselves to get better learn from their mistakes. So I invest and I forget about the investment you know and some of them work some of them don't but like for example Wicked Good I see you know the performance in the last one year they've done like literally 300% better than before than the last year and for me that was reason enough and also the fact that I told you the products were amazing products are good so that has the product has to speak for itself. I come into the picture much later so while I might think this is a great idea if the product cannot stand on its feet no Shilpa Shetty no XYZ can make it. Things that I think are important in my day to day life for my kids you know so I think not just as a consumer when I invest I also think as a mother I think on a human level and that for me is my biggest driving force behind investment. I do all my working of figuring out whether it's really worth investing with these people or not till I sign on the dotted line and then after that it's really left to the people that I invest in and I invest not only into the company but into the people and I invest in their vision and if I start questioning that vision I would be questioning my sensibilities as an investor. Five years ago when mama happened Varun came with the intent of wanting me to be a brand ambassador and I don't think he could afford my fee so he gave me the opportunity to decide whether I would want to stake and I used his products and I did a lot of due diligence on it and I really loved his drive I loved how he thought I loved the fact that he had a vision and apart from the fact that the products were amazing I knew that he had the ability to you know take it to a certain height. I didn't expect it to be you know become a unicorn but I did I did see some very bright prospects on the onset which is why I decided you know to be fully and completely invested because as a mother I thought or as a mama I thought you know it was amazing that they've taken cognizance to the fact that there is a dearth of made safe products paraben free products for kids and it's something that we need to pay attention to and five years ago it really you know answered a lot of mums and parents prayers and that was the reason I associated with them because I thought it was a great story and something that I believed in Varun and Ghazal work from the angle of not just being owners but also as consumers so I remember them starting the brand because there was a lacuna in terms of good baby products that were paraben free made safe lawn toxin I mean toxin free in the market in India and they they were finding it hard as parents to kind of provide that for their child and I was going through the same feeling so we came together as parents you know and looking for the same thing and that's that's how it worked because like us there were so many out there who are looking for the same thing I did have a wellness brand that I got out of recently I invested and I started my own wellness health and wellness app a simple soulful app around the same time and these are things that I believe in that I'm passionate about and I'm synonymous with so if you ever see me in a space that I've invested in it means that I'm passionate about it and I have absolute and complete faith in what these guys are set out to do where it's skill development and skilling I think is so important especially for women where you're able to go you know there's so many women in the B and C centers where they want to learn and they want to provide for their families and it's an amazing and very thoughtful app that teaches different skills to women from the you can be from the back of beyond and still learn something and start your own business so I know what I'm good at and what I'm not so there's a it's been a learning curve becoming an entrepreneur learning about new things I heard about capital gains when you make a lot of money and then when you you know you want to invest it somewhere and then you have to offset your capital gains so these are all things that I've learned now I never knew about these things so I think I'm street smart and I have a bit of you know a business acumen but if you talk about conventional business making or business making decisions I don't think I'd be great at that I didn't get too attached to any business you can try only up to a point and you have to learn to maybe making peace if you're not making your ROI in a stipulated amount of time size actually the pretty woman that we think about it another day it's a real